Amnesty International

August 2003
Case

Amnesty International is a nonprofit human rights advocacy organization. Describes the challenges facing the organization and the role of branding. View Details

Keywords: Nonprofit Organizations; Problems and Challenges; Brands and Branding

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PMNO Perspectives: Sarah Wong, Amnesty International | Social Enterprise | Harvard Business School

August 1988 (Revised November 1989)
Case

Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details

Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Advertising Industry; Apparel and Accessories Industry; Sports Industry

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2016
Case

Advanced Leadership Pathways: Alberto Mora and the Costs and Consequences of Torture

By: Rosabeth M. Kanter and Benjamin Summers

Alberto Mora's time as General Counsel of the Navy from 2001–2006 greatly influenced his mission to illuminate the policy consequences of torture. Mora's drive to restore the nation's awareness and conscience against torture was gaining traction. Prominent... View Details

Keywords: Leadership Skills; Torture; Costs And Consequences; Humane; Restraint; Human Dignity; Treatment Of Prisoners; Prison; Repression; Opposition; Revolution; Democracy; Communism; International Affairs; Public Service; September 11; War On Terror; Operation Enduring Freedom; Guantanamo; Cuba; Coalition; Working Group; Cruelty; Interrogation; Memorandum; American Law; Authority; Authoritative; Quadrennial Defense Review; National Defense Authorization Act; Public Engagement; Advocacy; Law; Accountability; Center For The Victims Of Torture; Human Rights; Public Policy; Legality; Morality; Legal System; Tactical Military Operations; West Point; NGO; Human Rights First; American Civil Liberties Union; Human Rights Watch; Amnesty International; Constitution Project; Center For Constitutional Rights; Strategic Military Effect; National Security; Weapon; Terrorism; Prisoners Of War; Abu Ghraib; Pentagon; Ethics; Moral Sensibility; Leadership; Rights; Policy; Public Opinion; United States

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13 Mar 2005
Research & Ideas

The Tricky Business of Nonprofit Brands

International Red Cross, UNICEF, Médecins Sans Frontières, Oxfam, and Amnesty International. Topics include managing growth, performance assessment, mission and strategy development, and most of all,... View Details

Keywords: by Manda Salls

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Sarah Wong Archives | Social Enterprise

Curriculum Social Enterprise Student Club Social Entrepreneurship Summer Fellows Technology for Good Transformative Impact Tri-Sector Impact 1 Results PMNO Perspectives: Sarah Wong, Amnesty International... View Details

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Blog | Social Enterprise | Harvard Business School

related student clubs at HBS. In... The National Park Service: A Mini-Business with a Twist Olivia Staffon 13 Sep 2018 My internship with the National Park Service has given me a unique perspective on park operations... PMNO Perspectives: Sarah Wong, View Details

30 Apr 2001
Research & Ideas

Entering the Age of Alliances

International and sports shoe manufacturer Reebok International Ltd. Reebok's CEO, seeing a connection between the cause of human rights and the underlying values that he wanted to foster in Reebok's... View Details

Keywords: by James Austin

01 Oct 2000
News

Laura Scher of Working Assets

into a much-needed windfall for a host of cash-strapped nonprofits. Since cofounding Working Assets in 1985, Laura Scher has helped the company channel nearly $20 million to organizations such as Greenpeace, Oxfam America, Amnesty... View Details

Keywords: Marguerite Rigoglioso

24 Nov 2014
Research & Ideas

Corrupting Silence: Companies Must Speak Up Against Bribes

internal investigations, dismissed its CEO, fired some 500 employees, and offered amnesty to workers willing to come forward with details of corruption. SNC-Lavalin, too, has fired its CEO and is currently... View Details

Keywords: by Michael Blanding

20 Jun 2011
Lessons from the Classroom

Fame, Faith, and Social Activism: Business Lessons from Bono

concerned about. By participating in Live Aid, Band Aid, and the Amnesty International Conspiracy of Hope tour, U2 also refuses to sell out creatively, which keeps fans loyal. "People don't just buy (the... View Details

Keywords: by Kim Girard; Entertainment & Recreation

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