Publications

August 1982
Supplement

American President Lines Ltd.: CMS-I Decision (B)

By: James I. Cash Jr. and Michael R. Vitale

2020
Book

American Business History: A Very Short Introduction

By: Walter Friedman

By the early twentieth century, it became common to describe the United States as a "business civilization." President Coolidge in 1925 said, "The chief business of the American people is business." More recently, historian Sven Beckert characterized Henry Ford's... View Details

Keywords: American Economy; Democratic Capitalism; Business History; Economy; Entrepreneurship; United States

June 2009
Case

The Rise of President Barack Hussein Obama

By: David A. Thomas, Laura Morgan Roberts and Stephanie Creary

This case profiles President Barack Hussein Obama's rise to the presidency as an "improbable candidate." The case illustrates the ways in which he overcame criticism from those who questioned his credibility and his values, and skepticism from those who were unsure... View Details

Keywords: Ethnicity; Race; Political Elections; Leadership; Personal Development and Career; Creativity; Trust

Educators

12 Nov 2008
Research & Ideas

The Marketing of a President

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. When the book is written on this election, it should not be titled The... View Details

Keywords: by John Quelch

2020
Article

Remaking the Imperial Presidency: The Mayaguez Incident of 1975 and the Contradictions of Credibility

By: Mattias Fibiger

This article argues that the Mayaguez incident of 1975 was a missed opportunity to establish a more democratic American foreign policy. President Gerald Ford managed the crisis with an eye toward domestic and international credibility. But his conception of credibility... View Details

Keywords: Foreign Policy; Presidency; Ford Administration; Government and Politics; History; Crisis Management; United States

Register to Read

June 2018 (Revised January 2019)
Case

Membership Rewards® from American Express

By: Shelle Santana, Frances X. Frei and Lauren G. Pickle

Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on... View Details

Keywords: Financial Services; Customer Loyalty; Credit Cards; Marketing Strategy; Product Marketing; Brands and Branding; Customer Value and Value Chain; Value Creation; Financial Services Industry; Banking Industry; North America; United States

Educators

19 Apr 2004
Research & Ideas

Birth of the American Salesman

pots and pans and numerous other items, became chairman of Alcoa. Edward Prizer, who became president of Vacuum Oil in 1918, made his reputation by organizing the firm's domestic and foreign sales operations. Clarence Mott Woolley, View Details

Keywords: by Laura Linard

November 1992 (Revised May 1993)
Case

American Mobile Satellite Corporation

By: Frank V. Cespedes and Laura Goode

American Mobile Satellite Corp. (AMSC) has a license to provide wireless mobile communications via satellite throughout the United States and 200 miles of coastal waters. The first satellite launch is scheduled for 1994 and, in the interim, AMSC is providing limited... View Details

Keywords: Wireless Technology; Decisions; Distribution Channels; Marketing Strategy; Product Development; Sales; Emerging Markets; Resource Allocation; Performance Capacity; Communications Industry; Information Technology Industry; United States

Article

Memos to the President from a 'Council of Psychological Science Advisers'

By: Bethany A. Teachman, Michael I. Norton and Barbara A. Spellman

On September 15, 2015, President Obama issued an Executive Order recommending that executive departments and agencies use "behavioral science insights to better serve the American people." The articles in this special section were already in press when the order was... View Details

Keywords: Social Psychology; Government Administration; Public Administration Industry; United States

Read Now

06 Nov 2008
Op-Ed

Selling Out The American Dream

first and citizens second. Credit card offers flood the mail. Media supported by advertising encourage consumers to aspire to celebrity lifestyles, to keep up with the Joneses by acquiring more stuff. Even President Bush, following the... View Details

Keywords: by John Quelch

25 Jan 2021
Book

In a Nutshell, Why American Capitalism Succeeded

How did the United States become the world’s center of business growth following its founding in 1776? Surely a number of nations had powerful natural resources, stable financial and legal institutions, and dynamic entrepreneurs over that same span. Why was View Details

Keywords: by Sean Silverthorne; Manufacturing

December 2005 (Revised May 2009)
Case

C.R. Smith and the Birth of American Airlines

By: Anthony Mayo and Laura Gaie Singleton

Presents an overview of the path that C.R. Smith pursued to build American Airlines into one of the largest airlines in the world in the 20th century. Over the course of his 30-year tenure as president of American Airlines, Smith deployed a three-pronged... View Details

Keywords: Leadership Style; Growth and Development Strategy; Industry Growth; Operations; Air Transportation Industry; United States

06 Feb 2012
Research & Ideas

Kodak: A Parable of American Competitiveness

When American companies move pieces of their operations overseas—often because manufacturing and labor costs are much cheaper—they run the risk of moving the expertise, innovation, and new growth opportunities just out of their reach as... View Details

Keywords: by Dina Gerdeman; Manufacturing

June 2013
Case

Ken Traub at American Bank Note Holographics

By: Suraj Srinivasan and Michael Norris

Ken Traub is hired as CFO for American Bank Note Holographics, the market-leading security holograph company in January 1999, but discovers on his first day that the company has misstated its financials and resigns. After consulting with the company for the next... View Details

Keywords: Information Technology; Moral Sensibility; Earnings Management; Crime and Corruption; Personal Development and Career; Management Teams; Technology Industry; Service Industry; United States

Educators

06 Apr 2009
Research & Ideas

Cheers to the American Consumer

latest, fastest microprocessor. Politicians, like marketers, understand the importance of the venturesome consumer. President Obama's campaign slogan, "Change we can believe in," captures perfectly the spirit of the venturesome... View Details

Keywords: by John Quelch

May 1992 (Revised February 1994)
Case

North American Free Trade Agreement: Free For Whom?

Mexico, the United States, and Canada have negotiated a North American Free Trade Agreement (NAFTA) that would create the largest free trade zone in the world. The union would build on the three-year-old Free Trade Agreement between the United States and Canada.... View Details

Keywords: Agreements and Arrangements; Trade; Canada; United States; Mexico