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- News (21)
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- May 2016
- Article
Matching with Slot-Specific Priorities: Theory
By: Scott Duke Kominers and Tayfun Sönmez
We introduce a two-sided, many-to-one matching with contracts model in which agents with unit demand match to branches that may have multiple slots available to accept contracts. Each slot has its own linear priority order over contracts; a branch chooses contracts by... View Details
Keywords: Matching With Contracts; Stability; Strategy-proofness; School Choice; Affirmative Action; Airline Seat Upgrades; Contracts; Market Design; Marketplace Matching; Balance and Stability
Kominers, Scott Duke, and Tayfun Sönmez. "Matching with Slot-Specific Priorities: Theory." Theoretical Economics 11, no. 2 (May 2016): 683–710.
- May 2017 (Revised March 2018)
- Case
David Dao on United Airlines
By: Benjamin Edelman and Jenny Sanford
In widely circulated videos, United staff and Chicago security forcibly remove a passenger from his paid seat on an aircraft, injuring him severely. United leadership must decide how to respond to public outcry. View Details
Keywords: Crisis Management; Service Operations; Air Transportation; Contracts; Reputation; Air Transportation Industry; Chicago
Edelman, Benjamin, and Jenny Sanford. "David Dao on United Airlines." Harvard Business School Case 917-026, May 2017. (Revised March 2018.) (request a courtesy copy.)
- July 1989
- Case
NWA, Inc. - Northwest Airlines Revenue Management
Northwest Airlines is evaluating improvements to its revenue management system. This system executes a program of economic price discrimination under which the airline attempts to control the conditions on its discount fare offerings. Students must evaluate the effect... View Details
Keywords: Asset Management; Air Transportation; Management Systems; Corporate Finance; Air Transportation Industry; United States
Tiemann, Jonathan. "NWA, Inc. - Northwest Airlines Revenue Management." Harvard Business School Case 290-007, July 1989.
- July 2003 (Revised April 2011)
- Case
Singapore Airlines: Customer Service Innovation
By: Rohit Deshpande and Hal Hogan
The members of Singapore Airlines' (SIA) management committee needs to decide whether to cancel the implementation of the new lie-flat seats in business class after the effects of the global recession on the travel industry in September 2001. SIA was considered the... View Details
Keywords: Customer Focus and Relationships; Economic Slowdown and Stagnation; Management Teams; Brands and Branding; Air Transportation Industry; Travel Industry; Singapore
Deshpande, Rohit, and Hal Hogan. "Singapore Airlines: Customer Service Innovation." Harvard Business School Case 504-025, July 2003. (Revised April 2011.)
- March 1995 (Revised April 1995)
- Case
UAL Corporation
By: Stuart C. Gilson and Jeremy Cott
In the largest attempted employee-buyout in history, a large U.S. commercial airline seeks substantial wage concessions from its employees in return for 53% stake in the airline's commmon stock and guaranteed seats on the board of directors. Management must convince... View Details
Keywords: Restructuring; Corporate Governance; Labor; Wages; Management Teams; Employee Ownership; Business and Shareholder Relations; Strategy; Value; United States
Gilson, Stuart C., and Jeremy Cott. "UAL Corporation." Harvard Business School Case 295-130, March 1995. (Revised April 1995.)
- October 1992 (Revised June 1994)
- Case
American Airlines, Inc.: Proposal for a Three-Class Transcon Service
American Airlines, Inc., the largest airline in the United States, is considering a proposal to enhance its flagship New York JFK - Los Angeles transcontinental service from a two-class (first and coach) to a three-class (first, business, and coach) product. The... View Details
Keywords: Organizational Change and Adaptation; Marketing Strategy; Air Transportation Industry; United States
Dhebar, Anirudh S. "American Airlines, Inc.: Proposal for a Three-Class Transcon Service." Harvard Business School Case 593-042, October 1992. (Revised June 1994.)
- November 2023 (Revised November 2024)
- Case
Norse Atlantic Airways
By: Willy Shih
Bjørn Tore Larsen, Norse Atlantic Airways' founder and CEO, hadn't planned to get into the airline business. But when the COVID-19 pandemic depressed the global demand for air travel and the lease rates for jetliners, he realized if ever he was going to get into the... View Details
Keywords: Business Model; Business Startups; Market Entry and Exit; Leasing; Business Strategy; Segmentation; Interest Rates; Air Transportation Industry; Europe; North America; Norway; United Kingdom; United States
Shih, Willy. "Norse Atlantic Airways." Harvard Business School Case 624-034, November 2023. (Revised November 2024.)
- 31 Mar 2008
- HBS Case
JetBlue’s Valentine’s Day Crisis
You don't need to be a frequent flier to know that the friendly skies aren't so friendly anymore. Cramped, overloaded planes, flight delays, and bare-bones amenities are the norm on most of the legacy carriers. But low-cost airlines like... View Details
- 25 Aug 2009
- First Look
First Look: August 25
the Airline Industry Can Teach Us About Leadership Authors:Anthony J. Mayo, Nitin Nohria, and Mark Rennella Publication:New York: Palgrave Macmillan, 2009 Publisher's Book Abstract Entrepreneurs, Managers, and Leaders examines the role... View Details
Keywords: Martha Lagace
- 08 Jul 2014
- First Look
First Look: July 8
directors appointed in response to demands by activists. Using a sample of 1,969 activism events over the period 2004-2012, we identify 824 activist directors. We find that activists are more likely to gain board seats at smaller firms... View Details
Keywords: Carmen Nobel
- 24 Jan 2024
- Op-Ed
Why Boeing’s Problems with the 737 MAX Began More Than 25 Years Ago
program to upgrade to the 737 MAX. This decision required the redesign to stay within FAA’s original type-certification with the same flying characteristics. Boeing also agreed with customers like Southwest View Details
- 20 Dec 2017
- Lessons from the Classroom
How to Design a Better Customer Experience
about meeting customer expectations, providing value, or generating good functionality. Instead, they are more often about encountering an unexpected problem: A consumer heads to an Apple store with a broken iPhone. An airline customer... View Details
- 20 Jul 2016
- Research & Ideas
Airplane Design Brings Out the Class Warfare in Us All
and jerk of your carry-on up to the overhead. An inelegant flop into the middle seat completes the journey—until the passenger in front shoves her seat back, removing your kneecaps. But new research shows... View Details
- 03 Oct 2005
- What Do You Think?
What’s the Future of Globally Organized Labor?
What do you think? Original Article Two contrasting news stories caught my eye over the past couple of months. The first involved the strike, at least initially unsuccessful, by the mechanics' union at Northwest Airlines in an attempt to... View Details
Keywords: by James Heskett
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
on financial controls, not on risks to consumers and brand reputations. That's not good enough" Even marketers who pay special attention to safety are reluctant to tout their superiority. You never see comparison advertising from an View Details
- 13 Mar 2014
- Research & Ideas
Can We Get To Where We Need To Go?
Summit attendees worked on identifying "bottlenecks and pain points" while devising potential solutions to the country's infrastructure woes. Many of the problems have a direct impact on business. For example, airline flight... View Details
- 25 Oct 2004
- Research & Ideas
Planning for Surprises
many U.S. airlines, the debt owed to customers in the form of miles is a value significantly larger than the airlines' market capitalization. This is simply not sustainable. Airlines have already reduced the value of miles by making View Details
Keywords: by Martha Lagace
- 11 May 2015
- Research & Ideas
A Road Map to Fix America’s Transportation Infrastructure
Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
attributes. You see that with the success of the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and... View Details
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
not much left, even for the Twitters of the world. Increasingly, we're seeing a shift in the business model from advertising to a subscription model (think Hulu Plus, Pandora, Dropbox, etc.). Ello is operating on more of a freemium model, where you pay for View Details