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- 03 Apr 2018
- News
Taking Frontier Markets to the Next Level
CrossBoundary Advisory as we graduated business school, five years ago. Frontier markets are the next tier beyond emerging markets, places such as Kenya, Ethiopia, Rwanda, Nigeria, Ghana––a lot of these View Details
- 13 Jul 2022
- News
So What Happened to Crypto?
- 01 Jun 2001
- News
Group Therapy: The Role of Business Groups in Emerging Economies
and their role in emerging markets has been part of a larger effort to understand how local business environments influence company strategy. Strategy scholars have often emphasized how industry- and firm-specific characteristics affect... View Details
- 01 Dec 2008
- News
Designing Change
come easily, of course. For starters, Kahn has little leverage to convince independent affiliates to adopt the new logo and the added expense of new marketing materials. Faced with the task of influencing... View Details
Keywords: Julia Hanna
- 01 Sep 2010
- News
Dare to be Different
our parents’ generation is dying a slow death, in part because our “competitive competence” in marketing is killing that sort of loyalty. Let me be clear about what I mean. Certainly, brand affiliation still... View Details
- 01 Feb 1998
- News
New Global Research Site Announced in Hong Kong
written. The new operation is intended to support and enrich this activity, making it possible for HBS faculty to develop research in areas such as equity markets in emerging economies, entrepreneurship in the overseas Chinese... View Details
Keywords: Audrey Snee; photographs by Graham Uden
- 11 Jan 2019
- News
Case Study: Beating Bias
establishing an audience, then adding targeted ads and affiliate marketing, Patel aims to build a “commenting platform 2.0,” he says: Media companies could license the product to enable more robust user-generated discussion within the... View Details
Keywords: Jen McFarland Flint
- 01 Apr 1998
- News
Microfinance's Big Payoff: Michael Chu and ACCION International
Michael Chu (MBA '76) is president and CEO of ACCION International, a private nonprofit corporation founded in 1961 and based in Somerville, Massachusetts. ACCION's affiliates in thirteen Latin American countries and the United States... View Details
- 19 Sep 2019
- News
Predicting Human Behaviors
partner, Honda) began in August 2014, when Misra started his year as a Blavatnik Fellow in Life Science Entrepreneurship, a program launched in 2013 at HBS. Among the numerous scientists Misra met with in his search for marketable life... View Details
Keywords: April White
- 28 May 2019
- News
Case Study: Building the Base
ground. After establishing an audience, then adding targeted ads and affiliate marketing, Patel aims to build a “commenting platform 2.0,” he says. Media companies could license the product to enable more robust user-generated discussion... View Details
- 01 Jun 2000
- News
The Right Connections
Ties on Investment Bank Affiliation and IPO Success." In research conducted with Ranjay Gulati of Northwestern's Kellogg School, Higgins found that "what matters most when executives are trying to raise money is their professional ties... View Details
Keywords: Judith A. Ross
- 01 Sep 2017
- News
A Jolt for the African Coffee Industry
cherries grown by KZ Noir, the Kaizen affiliate that acquired the Rwandan washing stations. Now instead of being shipped to Europe, East Asia, or North America, some of those bags are traveling a shorter distance to Nigeria. Dozie’s Café... View Details
- 15 Dec 2024
- News
After Ozempic
Back before Ozempic, when Kate Mulroney (MBA 1984) spoke at technical conferences about her work at Novo Nordisk, people often assumed she was talking about Novartis. “I’d have to explain that’s a Swiss company; we’re Danish,” says Mulroney, now head of advanced... View Details
- 01 Apr 2000
- News
Getting the Message
attractive outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. HBS professor emeritus Alvin J. Silk is a View Details
Keywords: Susan Young
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
Amabile's classroom help him to walk the fine line between guiding his company's creative team down the path recommended by market research and stifling their creativity by giving too much direction. "What Professor Amabile's research... View Details
- 01 Jun 2020
- News
Check In
stay unless you authorize it. This could change over time, but I think that’s the way it will be to start. Pre-pandemic, the hotel industry saw some of its market share eroded by Airbnb. Do you see that shifting in the hotel industry’s... View Details
- 01 Jan 2013
- News
Thomas A. James, MBA 1966
result of the early 1970s stock market decline. "Mary and the boys hardly saw me because we were trying to survive as a company," recalls James, noting that at one point he sold part of his coin collection to keep the family afloat.... View Details
Keywords: Susan Young
- 01 Sep 2008
- News
Alumni Books
brands like Toyota, Nike, Sony, and Nestlé, Blackshaw shows managers and marketers how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on... View Details
- 01 Apr 1997
- News
Facing the Music
switch to CD format, sales picked up considerably as customers rushed out to replace their vinyl record collections with the same music reissued on the new technology. Now, explains Zelnick, the CD boom has played itself out. "The CD View Details
Keywords: Marguerite Rigoglioso