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- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
understanding of what pleases others. They need to understand how to engage the senses and elicit delight. “People do not need more stuff, but they do need pleasure, and aesthetics is a powerful way to deliver it,” Brown says. For the... View Details
- Teaching
Overview
The Business of Aesthetics is a new course for second-year students who are considering careers in sectors and companies whose long-term financial value is built on their ability to deliver aesthetic value. Such companies are rewarded not only for eliciting a high... View Details
- 11 Dec 2018
- News
How Apple Gamed the App Business
- 1982
- Article
Children's Artistic Creativity: Detrimental Effects of Competition in a Field Setting
By: T. M. Amabile
Girls whose ages ranged from 7 to 11 years made paper collages during 1 of 2 residential parties. Those in the experimental group were competing for prizes, whereas those in the control group expected that the prizes would be raffled off. Artist-judges later rated each... View Details
Keywords: Creativity; Early Childhood Education; Motivation and Incentives; Situation or Environment; Competition; Teaching
Amabile, T. M. "Children's Artistic Creativity: Detrimental Effects of Competition in a Field Setting." Personality and Social Psychology Bulletin 8 (1982): 573–578.
- December 2010
- Article
Changing Landscapes: The Construction of Meaning and Value in a New Market Category Modern Indian Art
By: Mukti Khaire and R. Daniel Wadhwani
Stable category meanings act as institutions that facilitate market exchange by providing bases for comparison and valuation. Yet little is known about meaning construction in new categories or how meaning translates into valuation criteria. We address this gap in a... View Details
Keywords: Change; Valuation; Auctions; Market Transactions; Arts; Agreements and Arrangements; Management Analysis, Tools, and Techniques; India
Khaire, Mukti, and R. Daniel Wadhwani. "Changing Landscapes: The Construction of Meaning and Value in a New Market Category Modern Indian Art." Academy of Management Journal 53, no. 6 (December 2010). (Special Issue on Organizations and Their Institutional Environments: Bringing Meaning, Culture, and Values Back In.)
- February 2010 (Revised May 2010)
- Supplement
Bardhaman (B): Bengal Shrachi and the Township Design Decision
By: John D. Macomber and Viraal Balsari
A real estate developer in West Bengal chooses between two master plans for a 260 acre new township considering design, financing, and phasing. Two detailed master plans are considered, one with a radial design and an internal town square and one with a grid design and... View Details
Keywords: Urban Development; Construction; Design; Finance; Construction Industry; Real Estate Industry; West Bengal
Macomber, John D., and Viraal Balsari. "Bardhaman (B): Bengal Shrachi and the Township Design Decision." Harvard Business School Supplement 210-063, February 2010. (Revised May 2010.)
- 4 PM – 5 PM EDT, 07 Apr 2021
- Virtual Programming
Sports As A Classroom: Lessons in Leadership, Diversity, Inclusion & Impact from Women in Sports
Join us for a virtual panel discussion with some of Harvards sports leaders as they share lessons about the importance of diversity, the impact of inclusion, and their journey to successful leaders.
Panelists:
Tari Cash, Founder & CEO at City Swing Golf, Harvard... View Details
- January 2023 (Revised May 2023)
- Case
Steve Jobs: Changing the World
By: Robert Simons and Shirley Sun
This case traces the life of Steve Jobs who throughout his career flaunted convention and chose an unusual path to success. The case describes how Jobs, as young man, acquired an appreciation for aesthetics and the liberal arts, but was also quick to recognize and... View Details
Keywords: Entrepreneurship; Technology; Business Startups; Personal Characteristics; Leadership Style; Innovation; Work-life Balance; Innovation Leadership; Power and Influence; Success; Information Technology Industry; United States
Simons, Robert, and Shirley Sun. "Steve Jobs: Changing the World." Harvard Business School Case 123-022, January 2023. (Revised May 2023.)
- September 2023
- Case
The Meteoric Rise of Skims
Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims, a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear with an eye toward body-type and skin-tone inclusivity, has experienced a meteoric rise. Kardashian, who... View Details
Keywords: Brand; Branding; Direct-to-consumer; DTC; Influencers; Influencer Marketing; Fashion; Growth; Direct Marketing; Influence; Reputation; Social Inference; Consumer Goods; Consumer Products; Female Entrepreneur; Female Protagonist; Entrepreneurship And Strategy; Brand ＆ Product Management; Competitive Advantage; Online Followers; Retail; Retail Formats; Retailing; Online Retail; Celebrities; Celebrity; Celebrity Endorsement; Go To Market Strategy; Apparel; Startup Marketing; Startups; Social Influencers; Brands and Branding; Growth and Development Strategy; Growth Management; Distribution Channels; Digital Marketing; Advertising; Power and Influence; Social Media; Fashion Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
Israeli, Ayelet, Jill Avery, and Leonard A. Schlesinger. "The Meteoric Rise of Skims." Harvard Business School Case 524-023, September 2023.
- November 2001
- Case
Naming the Edsel (Condensed)
Reveals the interesting and unusual story behind Ford's selection of "Edsel" as the new brand name for its ill-fated 1957 new product launch. Noteworthy as perhaps the most extensive, creative, and politically charged naming stories on record. Although both... View Details
Fournier, Susan M., and Andrea Wojnicki. "Naming the Edsel (Condensed)." Harvard Business School Case 502-034, November 2001.
- January 2015 (Revised December 2015)
- Case
Mauboussin
By: Anat Keinan, Sandrine Crener and Audrey Azoulay
Mauboussin is a French jewelry brand founded in 1827 in Paris. In the 1920s, the company earned a huge notoriety for capturing the aesthetic and emotional dimension of the Art Deco movement in its design and gained a worldwide reputation for innovation and expertise in... View Details
Keywords: Luxury; Luxury Brand; Luxury Goods; Jewelry; Jewels; Retail; Brand Repositioning; Brand Rejuventation; Brand Positioning; New Market Development; Entry In The US Market; American Jewelry Market; Global Brands; Growth Strategy; Mauboussin; Entrepreneurship; Failure; International Marketing; Organizational Change and Adaptation; Wealth; Marketing Strategy; Expansion; Brands and Branding; Apparel and Accessories Industry; France
Keinan, Anat, Sandrine Crener, and Audrey Azoulay. "Mauboussin." Harvard Business School Case 515-076, January 2015. (Revised December 2015.)
- Article
The Tipping Point of Animacy: How, When, and Where We Perceive Life in a Face
By: Christine E. Looser and Thalia Wheatley
Faces capture humans' attention; yet, beyond aesthetic appreciation, it is presumably not the face itself that interests people but the mind behind it. Minds think, feel, and act in ways that have direct consequences for well-being, but despite their importance, how... View Details
Looser, Christine E., and Thalia Wheatley. "The Tipping Point of Animacy: How, When, and Where We Perceive Life in a Face." Psychological Science 21, no. 12 (December 2010).
- September 2009 (Revised April 2011)
- Supplement
Integrated Project Delivery at Autodesk, Inc. (B)
By: Amy C. Edmondson and Faaiza Rashid
Describes Autodesk's engagement in Integrated Project Delivery—a new model of risk management, inter-firm teamwork, and multi-objective (aesthetic, cost, and sustainability) optimization in building projects. In 2008, Autodesk, Inc. the world's largest design software... View Details
Keywords: Risk Management; Groups and Teams; Goals and Objectives; Collaborative Innovation and Invention; Integration; Construction Industry
Edmondson, Amy C., and Faaiza Rashid. "Integrated Project Delivery at Autodesk, Inc. (B)." Harvard Business School Supplement 610-017, September 2009. (Revised April 2011.)
- September 2009 (Revised April 2011)
- Case
Integrated Project Delivery at Autodesk, Inc. (A)
By: Amy C. Edmondson and Faaiza Rashid
Describes Autodesk's engagement in Integrated Project Delivery—a new model of risk management, inter-firm teamwork, and multi-objective (aesthetic, cost, and sustainability) optimization in building projects. In 2008, Autodesk, Inc., the world's largest design software... View Details
Keywords: Buildings and Facilities; Business Headquarters; Design; Risk Management; Business Processes; Projects; Groups and Teams; Partners and Partnerships; Cooperation; Construction Industry; Service Industry
Edmondson, Amy C., and Faaiza Rashid. "Integrated Project Delivery at Autodesk, Inc. (A)." Harvard Business School Case 610-016, September 2009. (Revised April 2011.)
- September 2009 (Revised April 2011)
- Supplement
Integrated Project Delivery at Autodesk, Inc. (C)
By: Amy C. Edmondson and Faaiza Rashid
Describes Autodesk's engagement in Integrated Project Delivery—a new model of risk management, inter-firm teamwork, and multi-objective (aesthetic, cost, and sustainability) optimization in building projects. In 2008, Autodesk, Inc. the world's largest design software... View Details
Keywords: Risk Management; Groups and Teams; Goals and Objectives; Collaborative Innovation and Invention; Integration; Construction Industry
Edmondson, Amy C., and Faaiza Rashid. "Integrated Project Delivery at Autodesk, Inc. (C)." Harvard Business School Supplement 610-018, September 2009. (Revised April 2011.)
- October 2011 (Revised May 2015)
- Case
The American Repertory Theater
By: Rohit Deshpande, Allen S. Grossman and Ryan Johnson
When Diane Paulus, artistic director and CEO of the American Repertory Theater (A.R.T.) first started in 2008, she attracted media coverage around an aesthetic that aimed to give the audience more ownership over the theater experience, excited theatergoers by... View Details
Keywords: Advertising Campaigns; Arts; Business Model; Leading Change; Media; Organizational Change and Adaptation; Nonprofit Organizations; Competitive Strategy; Entertainment and Recreation Industry; North and Central America
Deshpande, Rohit, Allen S. Grossman, and Ryan Johnson. "The American Repertory Theater." Harvard Business School Case 512-026, October 2011. (Revised May 2015.)
Using the Crowd as an Innovation Partner
From Apple to Merck to Wikipedia, more and more organizations are turning to crowds for help in solving their most vexing innovation and research questions, but managers remain understandably cautious. It seems risky and even unnatural to push problems out to vast... View Details
- 10 Jul 2023
- In Practice
The Harvard Business School Faculty Summer Reader 2023
attributes like aesthetics from products that shape consumer-brand interactions. Finally, let me share a book that has touched my soul—The Three-Body Problem by Liu Cixin. This is a science-fiction masterpiece exploring humanity's quest... View Details
Keywords: by Dina Gerdeman
- Web
Students on the Job Market - Doctoral
choice. Drawing from nearly 500,000 MP3 files and 15 million releases (e.g., albums, LPs), I analyze the aesthetic and collaborative choices made by Global South musicians seeking to develop their audiences beyond borders. They can... View Details
- 05 Dec 2023
- Research & Ideas
Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales
of Black and Hispanic residents, a metric they think could be important since listings in these neighborhoods tend to feature fewer photos with lower aesthetic quality and more often are handled by smaller firms. Location, location,... View Details