Filter Results:
(116)
Show Results For
- All HBS Web
(704)
- News (116)
- Research (482)
- Events (2)
- Multimedia (5)
- Faculty Publications (234)
Show Results For
- All HBS Web
(704)
- News (116)
- Research (482)
- Events (2)
- Multimedia (5)
- Faculty Publications (234)
Page 1 of 116
Results →
Sort by
- 15 Nov 2016
- News
Facebook, Google Crack Down on Fake News Advertising
- 01 Apr 1996
- News
Technology for Learning's Sake
In an interview in last December's Bulletin Dean Kim B. Clark talked of launching "a profound transformation around information technology (IT)," an initiative that would earn for the School an unequaled reputation for intelligent,... View Details
Keywords: by Deborah Blagg; photo by David Zadig
- 05 Sep 2016
- News
3 Reasons Why Trump Needs to Start an Advertising Blitz
- 19 Sep 2013
- News
Q & A with Professor John Deighton
- 27 Jul 2017
- News
The Revolution in Advertising: From Don Draper to Big Data
- 12 Feb 2020
- News
Coronavirus, 5G, and Earnings Season
- 18 Oct 2013
- News
Google Climbs to Record High as Mobile Ads Dominate
- 03 Dec 2016
- News
Facebook Live is reinventing the sales party
- 23 Jun 2021
- News
What Makes TikTok Video Ads Tick?
- 12 Sep 2014
- News
Moving targets
- 01 Dec 2023
- News
Thinking Ahead
for advertising, targeting, and pricing decisions in his research, is more broadly interested in the “creator economy” ecosystem that includes influencers like Li; platforms like TikTok, Instagram, and YouTube; and the brands whose View Details
- 01 Aug 1998
- News
High Honors
an entrepreneur. With several other HBS graduates, he undertook a decidedly low-tech startup: plastic phone book covers to carry local advertisements in Massachusetts. The company, the National Merchandising Corporation, was such a... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
Taking a Stand. Patagonia pulled its advertising from Facebook and has recently renewed its call on other firms to boycott the platform until Facebook can make sure its products do no harm. What would taking a stand look like for your... View Details
- 01 Apr 2000
- News
Getting the Message
hookup, but that number is expected to double this year and reach 16.6 million within five years. "The creative side, which is what matters in the advertising business, can't be fully explored until the View Details
Keywords: Susan Young
- 01 Jun 2008
- News
Understanding the Digital Frontier
ripples across cyberspace that your company’s baby formula turns tiny tots green. Is there anything you can do? Absolutely. Turn the tide to your advantage, argue Charlene Li (MBA ’93) and Josh Bernoff in their new book, Groundswell: Winning in a World Transformed by... View Details