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- 07 Feb 2013
- News
The unexpected cost of going public
- 28 May 2019
- News
Physician Burnout Costs the U.S. Billions of Dollars Each Year
- 01 Mar 2004
- News
Derek Ferguson
York after graduating from college. Then, in 1988, Ferguson and Keith Clinkscales (MBA 1990) founded Urban Profile, a lifestyle magazine for young African-American professionals. “We didn’t consider printing costs or subscribers,”... View Details
- 22 Feb 2022
- News
Breaking News
and declining print advertising revenue. That was the firm foundation upon which local newspapers were built, so that pressure on the traditional sources of revenue has obviously put pressure on the rest of the business—and particularly... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
Taking a Stand. Patagonia pulled its advertising from Facebook and has recently renewed its call on other firms to boycott the platform until Facebook can make sure its products do no harm. What would taking a stand look like for your... View Details
- 01 Dec 2017
- News
2017 in Media: Courting the Cord-Cutters
dropped their $120 subscription it cost everyone in the chain, from the distributor to every content channel. Eventually the industry had to pay attention. There are currently two primary approaches to winning back cord-cutters and... View Details
- 01 Oct 1998
- News
Short Takes
recently published in the Journal of the American Medical Association, HBS assistant professor Charles King III investigates whether, indeed, cigarette companies advertise to magazine readers between the ages of 12 and 17. As King and... View Details
Keywords: Eileen K. McCluskey
- 18 Apr 2022
- News
Home Grown
cofounded InMobi, a mobile-first advertising platform that achieved unicorn status in 2011—the first consumer technology company fully conceived and executed in India to do so. In this episode of Skydeck, Associate Editor Julia Hanna... View Details
- 01 Jun 2013
- News
Five Bright Ideas
European Computer Driving License, a basic requirement for any IT job in Europe, which otherwise can cost as much as $500 per course.) English language, computer skills, and business management curricula are especially popular. Explains... View Details
- 01 Jun 2002
- News
News in the News Biz
of wealthy individuals, then the newspaper business has to generate profit. Since 75 percent of newspaper revenue comes from advertising, and staff — at 16 percent of total cost — is the most important cost... View Details
- 06 Dec 2021
- News
What's the Word?
relatively high costs for labor and energy as well as the investment and time required to build factories in a country that has much more stringent environmental standards. “COVID-19 has changed only a few of the variables across... View Details
- 01 Jun 2002
- News
Ads Improve Consumer Decisions
in fact we believe consumers are generally ill-informed about products, there's a utility cost to the individual of not receiving ads,” says Anand. “Imagine a world where there's no advertising — essentially... View Details
Keywords: Laura Singleton (MBA 1988)
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
increases only modestly. The traditional face of the industry has changed, with "full-service" agency-client relationships giving way to cost cutting, streamlining, and consolidation. Outright alternatives to View Details
Keywords: Peter K. Jacobs
- 01 Jun 2004
- News
Luxe Redux
Jennifer M. Koen (MBA 1997), director of innovation for Godiva Chocolatier, explains that Godiva is in the process of a top-down refresh of its brand that will involve retooling its product, packaging, advertising campaign, Web site, and... View Details
- 01 Mar 2017
- News
Weaving Success in India
Photographs and advertisements from Nalli’s nearly nine decades in business. (Courtesy Lavanya Nalli) Photographs and advertisements from Nalli’s nearly nine decades in business. (Courtesy Lavanya Nalli)... View Details
Keywords: April White
- 01 Oct 2000
- News
Faculty Retirements
includes econometric studies of the effects of scale and scope on advertising agency costs and intermedia competition in the U.S. national advertising market. He has also... View Details
- 01 Feb 1998
- News
Running Up the Score
Jennifer Rottenberg (MBA '96) Down on the Farm: Frank Burke (MBA '87) A Player's View: Gord Kluzak (MBA '98) As in any business, the sports industry's mounting costs are eventually passed on to the consumer - at the stadium, via... View Details
Keywords: Garry Emmons
- 12 Jul 2011
- News
Phone Fun
marketing costs down by targeting the teens and twenties age group and by focusing — unlike some competitors — mainly on selling mobile phones. Although Phones 4u offers a range of mobile communication and entertainment equipment,... View Details
- 01 Mar 2012
- News
Reinventing Radio Days
guaranteed new music they’ll enjoy, unlike recommendations based on more superficial data, such as purchasing patterns. Music stores were SBT’s customers, but Kennedy’s innovative idea was to reinvent SBT as a personalized Internet radio service (renamed Pandora) to be... View Details
- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
what craigslist alone has done to the staple help-wanted ad. At the Washington Post, a 10-day placement that runs both in print and online costs $500; a 30-day run on craigslist costs $25. The Philadelphia... View Details