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- 07 Feb 2013
- News
The unexpected cost of going public
- 28 May 2019
- News
Physician Burnout Costs the U.S. Billions of Dollars Each Year
- 01 Mar 2004
- News
Derek Ferguson
York after graduating from college. Then, in 1988, Ferguson and Keith Clinkscales (MBA 1990) founded Urban Profile, a lifestyle magazine for young African-American professionals. “We didn’t consider printing costs or subscribers,”... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
Taking a Stand. Patagonia pulled its advertising from Facebook and has recently renewed its call on other firms to boycott the platform until Facebook can make sure its products do no harm. What would taking a stand look like for your... View Details
- 22 Feb 2022
- News
Breaking News
and declining print advertising revenue. That was the firm foundation upon which local newspapers were built, so that pressure on the traditional sources of revenue has obviously put pressure on the rest of the business—and particularly... View Details
- 01 Jun 2002
- News
Ads Improve Consumer Decisions
in fact we believe consumers are generally ill-informed about products, there's a utility cost to the individual of not receiving ads,” says Anand. “Imagine a world where there's no advertising — essentially... View Details
Keywords: Laura Singleton (MBA 1988)
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
increases only modestly. The traditional face of the industry has changed, with "full-service" agency-client relationships giving way to cost cutting, streamlining, and consolidation. Outright alternatives to View Details
Keywords: Peter K. Jacobs
- 06 Dec 2021
- News
What's the Word?
relatively high costs for labor and energy as well as the investment and time required to build factories in a country that has much more stringent environmental standards. “COVID-19 has changed only a few of the variables across... View Details
- 01 Oct 1998
- News
Short Takes
recently published in the Journal of the American Medical Association, HBS assistant professor Charles King III investigates whether, indeed, cigarette companies advertise to magazine readers between the ages of 12 and 17. As King and... View Details
Keywords: Eileen K. McCluskey
- 01 Mar 2017
- News
Weaving Success in India
Photographs and advertisements from Nalli’s nearly nine decades in business. (Courtesy Lavanya Nalli) Photographs and advertisements from Nalli’s nearly nine decades in business. (Courtesy Lavanya Nalli)... View Details
Keywords: April White
- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
what craigslist alone has done to the staple help-wanted ad. At the Washington Post, a 10-day placement that runs both in print and online costs $500; a 30-day run on craigslist costs $25. The Philadelphia... View Details
- 01 Dec 2017
- News
2017 in Media: Courting the Cord-Cutters
dropped their $120 subscription it cost everyone in the chain, from the distributor to every content channel. Eventually the industry had to pay attention. There are currently two primary approaches to winning back cord-cutters and... View Details
- 01 Jun 2002
- News
News in the News Biz
of wealthy individuals, then the newspaper business has to generate profit. Since 75 percent of newspaper revenue comes from advertising, and staff — at 16 percent of total cost — is the most important cost... View Details
- 01 Oct 2000
- News
Faculty Retirements
includes econometric studies of the effects of scale and scope on advertising agency costs and intermedia competition in the U.S. national advertising market. He has also... View Details
- 01 Mar 2011
- News
Fiscal Year Ends on Upbeat Note
HBS entered fiscal 2010 with an aggressive plan to reduce costs in anticipation of a prolonged period of diminished revenue in the wake of the global financial crisis. But when the books closed last June, the School’s financial... View Details
- 01 Mar 2012
- News
Reinventing Radio Days
guaranteed new music they’ll enjoy, unlike recommendations based on more superficial data, such as purchasing patterns. Music stores were SBT’s customers, but Kennedy’s innovative idea was to reinvent SBT as a personalized Internet radio service (renamed Pandora) to be... View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets last summer, the packaging... View Details
- 01 Mar 2014
- News
Insight: Yenball
advertising over his first four years with the club. Matsui's presence reportedly brought $500 million in five years to New York City, measured by everything from hotel bookings to restaurant sales. Of course, no amount of marketing in... View Details
- 18 Apr 2022
- News
Home Grown
cofounded InMobi, a mobile-first advertising platform that achieved unicorn status in 2011—the first consumer technology company fully conceived and executed in India to do so. In this episode of Skydeck, Associate Editor Julia Hanna... View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
northwestern us ClearCare serves the $60-billion private-pay homecare market in the US using a powerful SaaS technology that provides back-office efficiency and front-facing engagement of families and seniors. The sales process is efficient, with customer acquisition... View Details