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- 01 Feb 2012
- News
Viral Advertising via Ad Symbiosis: Self-Interested Sharing
- 31 Mar 2014
- News
Encouraging Niche Content in an Ad-Driven World
- 12 Sep 2014
- News
Moving targets
- 01 Dec 2017
- News
2017 in Media: Courting the Cord-Cutters
networks and radio stations. Linear programming won’t disappear—people will always want to watch sports content, for instance, in real time—but as most other content moves to an on-demand model, it will be difficult for View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
Taking a Stand. Patagonia pulled its advertising from Facebook and has recently renewed its call on other firms to boycott the platform until Facebook can make sure its products do no harm. What would taking a stand look like for your... View Details
- 01 Jun 2018
- News
What I Do: Minnie Ingersoll (MBA 2002)
successful?” “One of the big things in recruitment is figuring out how to attract employees who reflect the people we are trying to serve. For instance, one of our core areas is criminal justice. Today, one in four Americans has a criminal record, so when we View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
customers to change?); and Technology (what applications should you build?). Part of this process is understanding the online characteristics of each of your customer segments, according to Li and Bernoff. Example: “Alpha moms” are not prone to creating their own View Details
- 18 Apr 2022
- News
Home Grown
cofounded InMobi, a mobile-first advertising platform that achieved unicorn status in 2011—the first consumer technology company fully conceived and executed in India to do so. In this episode of Skydeck, Associate Editor Julia Hanna... View Details
- 01 Dec 2016
- News
Research Brief: So Many Sites, So Little Time
paper by Professor Shane Greenstein with Andre Boik of UC Davis and Jeffrey Prince of Indiana University offers surprising—and helpful—insights for advertisers or anyone else hoping to win online attention. Greenstein and his coauthors... View Details
- 01 Feb 1998
- News
Running Up the Score
television have always been mutually beneficial - sports provide television with a source of programming and content and a way of attracting viewers for other, nonsports program offerings. And for the four principal sports leagues, the... View Details
Keywords: Garry Emmons
- 01 Dec 2002
- News
Extra! Extra! Newspapers Miss the Story
compared with other online content sites. In an effort to defend their print businesses, newspapers have failed to realize that a new business is growing all around them,” says Gilbert. For example, he adds, “the Internet is the only... View Details
- 01 Mar 2016
- News
The People’s Pods
on the promise of podcast advertising JA: Another way of thinking about it is distribution. Distribution used to be so, so important to get content out there. And increasingly, that’s not so, because the... View Details
Keywords: Dan Morrell
- 01 Oct 1996
- News
Leading In a New Era
recommendations to him. "I spend much more of my time now managing people and 'people issues' — such as making sure people are compatible with each other. Ten or fifteen years ago," he says, "I spent more time on developing strategy and setting View Details
Keywords: Nancy O. Perry
- 01 Dec 2015
- News
Snapping Up Voters
Saliterman—a 33-year-old veteran of the Bush White House and Republican National Committee—promoted new tools that permitted campaigns to run ads for a select group of voters before YouTube videos. After moving to launch Snapchat’s first political View Details
Keywords: Sasha Issenberg
- 01 Oct 2002
- News
Thinking Outside the Centerfold
most noted for have nothing to do with advertising and everything to do with advertising. We're this hybrid company that creates and distributes creative content designed to make brands famous.” View Details
- 19 Sep 2016
- News
A Streamlined Time Inc.
only do we create this amazing, premium content, and we also produce at scale, but at the same time, we’re actually taking that content and layering on top of it technology and data insights and targeting opportunities that are creating a... View Details
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
substantial advertising revenue. But local newspapers provide important accountability, and the question is, how do you create a local newspaper that focuses on doing that? Local newspapers need truly differentiated View Details
- 01 Apr 1998
- News
Going For The Summit
Dozens of blue-chip advertisers have flocked to the site; according to Carpenter, iVillage may be the only private content company with more than $1 million a month in revenue. Although the company is not... View Details
Keywords: Caroline Chauncey
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
stress, depression, and mild traumatic brain disorders. Nawabs, Nudes, Noodles: India through 50 Years of Advertising by Ambi Parameswaran (AMP 186, 2014) (Pan Macmillan India) Parameswaran examines how View Details