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Show Results For
- All HBS Web
(1,164)
- People (2)
- News (263)
- Research (695)
- Events (4)
- Multimedia (1)
- Faculty Publications (275)
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- 02 Apr 2012
- News
R.I., US agencies split $500m in Google revenues
- 01 Apr 2002
- News
Charting the Luminary Leadership in Professional Service Firms
Charting the Luminary Leadership in Professional Service Firms In their new book Aligning the Stars: How to Succeed When Professionals Drive Results (Harvard Business School Press), HBS professor Jay W. Lorsch and former Bain & Company... View Details
- 01 Dec 2010
- News
The Father of Modern Advertising
discussed — to a president, Warren G. Harding. The Man Who Sold America (Harvard Business Review Press) by Jeffrey L. Cruikshank (PMD 51, 1986) and Arthur W. Schultz, goes a long way to reintroducing Lasker as an industry trailblazer. “Before he arrived on the scene,... View Details
- 01 Feb 2000
- News
Financial Services 24/7
online trading. Crane, in fact, views advertising as a window into the future that reveals where financial services are headed. Pointing to a recent issue of Business Week, he notes that close to 75 percent... View Details
Keywords: Susan Young
- 01 Dec 2001
- News
Teens and Magazines: Where There's Smoke, There's Advertising
According to their 1998 agreement with the attorneys general of 46 states, the four largest U.S. tobacco companies are prohibited from using advertising that targets people younger than 18. But HBS assistant professor Charles King (with... View Details
- 01 Jun 2011
- News
All in Good Time
percentage of revenues as well. Potential employees can post their résumé and use the Mom Corps job bank at no charge; they can also pay a fee to have their résumé revamped. The challenge of maintaining Mom Corps’ sense of identity and level of View Details
- 07 Mar 2008
- News
Art of retaining professionals
- 12 Jan 2010
- News
The Corporate Confessional
- 10 Mar 2009
- News
Why CMOs Are Gaining Ground in the Recession
- 21 Feb 2018
- News
Here Come The Copyright Bots For Hire, With Lawyers In Tow
- 13 Dec 2016
- News
Eye Appeal Is Buy Appeal: Business Creates the Color of Foods
- 14 Oct 2014
- News
How Art Can Show Leaders How To Lead
- 28 Feb 2013
- News
Busting the budget
- 01 Dec 2023
- News
Thinking Ahead
for advertising, targeting, and pricing decisions in his research, is more broadly interested in the “creator economy” ecosystem that includes influencers like Li; platforms like TikTok, Instagram, and YouTube; and the brands whose View Details
- 01 Mar 2024
- News
Game On
seeing the need to shore up the club, McCarthy offered to help the Bird Key’s commodore navigate the tangle of permitting and agency signoffs. “You must go through federal, state, county, and city agencies, and you worry about the... View Details
- 01 Jun 2023
- News
Curb Appeal
Jessica Tisch (JD/MBA 2008) has a problem. And she couldn’t be happier about it. It’s a chilly February morning in Lower Manhattan, and Tisch, who was appointed commissioner of the Department of Sanitation (DSNY) last April, has only hours to pivot the world’s largest... View Details