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- 02 Apr 2012
- News
R.I., US agencies split $500m in Google revenues
- 01 Dec 2010
- News
The Father of Modern Advertising
discussed — to a president, Warren G. Harding. The Man Who Sold America (Harvard Business Review Press) by Jeffrey L. Cruikshank (PMD 51, 1986) and Arthur W. Schultz, goes a long way to reintroducing Lasker as an industry trailblazer. “Before he arrived on the scene,... View Details
- 10 Mar 2009
- News
Why CMOs Are Gaining Ground in the Recession
- 07 Mar 2008
- News
Art of retaining professionals
- 13 Dec 2016
- News
Eye Appeal Is Buy Appeal: Business Creates the Color of Foods
- 12 Mar 2021
- News
My Favorite Case
lifelong lessons about personal priorities and career ambitions, humility, and confidence—and the incomparable kinship (and long memories) of sectionmates. “Suzuki Samurai” Suzuki and advertising agency... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
Taking a Stand. Patagonia pulled its advertising from Facebook and has recently renewed its call on other firms to boycott the platform until Facebook can make sure its products do no harm. What would taking a stand look like for your... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
HICKS Illustration by Joe Ciardiello Jeff Hicks (MBA ’97) arrived at HBS with ten years of experience as an advertising executive at Leo Burnett in Chicago. Disillusioned with the trend toward “unbundling” View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
into one of the world's largest advertising and marketing services organizations. With revenues of around $12 billion, it comprises some of the most famous firms in advertising, marketing, and public relations. He is now positioning WPP... View Details
- 01 Oct 2000
- News
Faculty Retirements
includes econometric studies of the effects of scale and scope on advertising agency costs and intermedia competition in the U.S. national advertising market. He has also... View Details
- 01 Oct 2002
- News
Thinking Outside the Centerfold
Hicks: showcasing cars, marketing "Truth." Photo courtesy Jeff Hicks With a slumping economy and an increasing number of communications outlets competing for diminishing advertising dollars, media companies have had to give ground to... View Details
- 31 May 2013
- News
Seeing the Light
EVANS: A second career emerges from a lifelong avocation. Photo courtesy of Chip Evans For decades, Chip Evans (MBA 1973) was a Mad Man in Manhattan, doing account work for major Fortune 500 clients at iconic advertising View Details
- 01 Dec 2017
- News
Case Study: The Doctor Deficit
small, regional employment agencies have existed in the space for decades. But Nomad’s digital marketplace is an innovation, allowing clinicians to advertise their availability and health care institutions... View Details
Keywords: April White
- 01 Mar 2004
- News
Take 2: From Ad Copy to Cuneiform
executive vice president and director of the Ted Bates Agency in New York City (then among the top five advertising agencies in the world), managing the firm and million-dollar... View Details
- 17 May 2018
- News
Creating Opportunity for Indian Entrepreneurs
Harsh Bhargava (MBA 1977) was visiting his hometown of Jaipur, India, in 1999 when tragedy struck. In the midst of an unemployment crisis during the Kargil War, the government advertised for 120 open positions in the nearby town of... View Details
Keywords: Jennifer Myers
- 01 Jun 2005
- News
Profiles from the Class of 2005
unexpectedly offered Williams an ad agency internship at the conclusion of his first year. Building on that 2004 summer experience, he’s headed for an advertising job in New York City upon graduation.... View Details
- 01 Dec 2008
- News
A Force for Good
through the Boston medical community, but it set the stage for more major hospital mergers in subsequent years. McArthur served as the founding cochair of the merged entity, Partners HealthCare System, Inc., stepping down in 1996. Jack Connors — cofounder and chairman... View Details
- 05 May 2023
- News
Fail Better
great, but the model was that advertising agencies were either Spanish advertising agencies or English. So in trying to do this, we launched and... View Details
- 01 Feb 1998
- News
Running Up the Score
result," says Mariner, "today in every professional league, every team must scramble to increase revenues because the best players command the highest salaries. Without sufficient revenues to pay top players, it's more difficult to assemble a winning team." Free View Details
Keywords: Garry Emmons
- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and... View Details