Advertising - Publications - Faculty & Research

21 Jan 2012
News

The Future Of Advertising

27 Oct 2010
News

Advertisers Gamble on World Series

15 Apr 2013
News

Solving the Search vs. Display Advertising Quandary

10 Oct 2014
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The Go-To Company in Mobile Advertising

Keywords: Advertising, Public Relations, and Related Services; Professional Services

01 Dec 2010
News

The Father of Modern Advertising

discussed — to a president, Warren G. Harding. The Man Who Sold America (Harvard Business Review Press) by Jeffrey L. Cruikshank (PMD 51, 1986) and Arthur W. Schultz, goes a long way to reintroducing Lasker as an industry trailblazer. “Before he arrived on the scene,... View Details

Keywords: Sean Silverthorne; Advertising, Public Relations, and Related Services; Professional Services

20 May 2010
News

Photographic Advertising Exhibit at Baker Library

01 Oct 2020
News

Targeted political advertising could change how and whether people vote

18 May 2015
News

Advertisers Get Serious About Playing With Their Brands

26 Oct 2012
News

Brazil's Neymar Seeks World Cup, Advertising Gold

22 Jan 2020
News

Alcohol Trends and Super Bowl Political Advertising

24 May 2013
News

Advertising Symbiosis: The Key to Viral Videos

24 May 2013
News

Four Lean Advertising Campaigns That Went Viral

05 Jan 2023
News

Pay-Transparency Laws Do Not Work as Advertised

17 Jun 2013
News

Advertising Symbiosis: The Key to Viral Videos

01 Dec 2001
News

Teens and Magazines: Where There's Smoke, There's Advertising

According to their 1998 agreement with the attorneys general of 46 states, the four largest U.S. tobacco companies are prohibited from using advertising that targets people younger than 18. But HBS assistant professor Charles King (with... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Advertising, Public Relations, and Related Services; Professional Services