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- June 2018
- Article
Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged
By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details
Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science
Lee, Clarence, Elie Ofek, and Thomas Steenburgh. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged." Management Science 64, no. 6 (June 2018): 2473–2495. (Lead Article.)
- 2013
- Working Paper
Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?
By: Clarence Lee, E. Ofek and Thomas Steenburgh
In this paper, we study how firms offering Web services can acquire and develop an active customer base. We focus on two basic questions. First, how does the method of customer acquisition affect the way customers use the service to meet their own needs and to interact... View Details
- January 2025
- Case
Intuition Robotics: An AI Companion for Older Adults
By: Amit Goldenberg, Elie Ofek and Orna Dan
Intuition Robotics, a startup that makes an AI companion robot to alleviate older adults’ loneliness, debates whether to pursue a B2C model or B2G route. If it opts for the government vertical, it must determine how to negotiate a favorable deal. Two weeks after... View Details
Keywords: Business Model; Business Startups; AI and Machine Learning; Technology Adoption; Product Launch; Market Entry and Exit; Negotiation Offer; Business and Government Relations; Health Industry; Technology Industry; United States; New York (state, US)
Goldenberg, Amit, Elie Ofek, and Orna Dan. "Intuition Robotics: An AI Companion for Older Adults." Harvard Business School Case 925-018, January 2025.
- 24 Mar 2009
- First Look
First Look: March 24, 2009
Paid transfers of IP addresses would better allocate resources to those who need them most, but unrestricted transfers might threaten the Internet's routing system. I suggest policies to facilitate an IP address "market" while... View Details
Keywords: Martha Lagace
- 03 Jan 2013
- Working Paper Summaries
The Value of Advice: Evidence from Mobile Phone-Based Agricultural Extension
- March 2017 (Revised March 2017)
- Case
OpenNotes
By: Jeffrey Rayport and Annelena Lobb
In 2017, executives at OpenNotes, a national movement to improve the relationship between doctors and patients by sharing doctors’ visit notes about patients with patients, were considering options in efforts to achieve scale. The movement hoped to reach 50 million... View Details
Keywords: Health Care and Treatment; Technology Adoption; Growth and Development Strategy; Technology Industry; Health Industry; United States
Rayport, Jeffrey, and Annelena Lobb. "OpenNotes." Harvard Business School Case 817-080, March 2017. (Revised March 2017.)
Michael E. Porter
Michael Porter is an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies... View Details
- 20 Nov 2007
- First Look
First Look: November 20, 2007
example of cutting-edge practice in private equity. The first of a two-part series on the Hertz LBO, adopts the perspective of Clayton, Dubilier & Rice, the leader of a private equity consortium bidding to buy Hertz from Ford in an... View Details
Keywords: Martha Lagace
- 16 May 2023
- HBS Case
How KKR Got More by Giving Ownership to the Factory Floor: ‘My Kids Are Going to College!’
and antipathy, having bounced from one private equity owner to another four times, ran deep. The strategy demanded that Stavros deeply engage with the operations to discover pain points, like inefficient delivery routes and wasted scrap... View Details
Keywords: by Avery Forman
- Web
Great American Business Leaders of the 20th Century - Leadership
Influence: High 1900 19 8.8 million immigrants arrive throughout decade Cities expand Population grows from 76 to 92 million Rural Free Delivery routes added Influence: Medium 10 1910 19 Anti-immigration sentiment peaks during WWI Great... View Details
- 14 Feb 2022
- Research & Ideas
Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age
themselves. However, the qualities they need to develop aren’t the ones you might expect. You might think an organization in flux needs a steady hand, someone with foresight and experience who plots a sensible route to cautiously and... View Details
- 27 Jun 2005
- Research & Ideas
Asian and American Leadership Styles: How Are They Unique?
business leaders adopted already, and which styles are likely to be most successful in the future? In a talk in Kuala Lumpur on June 15 at the invitation of The Star/BizWeek publication and the Harvard Club of Malaysia, Mills explained... View Details
Keywords: by D. Quinn Mills
- Web
Biography - Institute For Strategy And Competitiveness
shows how capitalism itself can be the best route to real solutions to many social problems. Michael Porter also led the development of the conceptual framework underlying the Social Progress Index,... View Details
- Web
Business & Environment - Faculty & Research
same time, IKEA Group had adopted in 2012 a new sustainability strategy that focused the company's efforts on its entire value chain from its raw materials sourcing to the lifestyle of its end consumers. The plan especially centered on... View Details
- Web
Social Enterprise - Faculty & Research
leadership of James Austin on the importance of collaborative relationships to the success of nonprofits and Allen Grossman and V. Kasturi “Kash” Rangan on new directions in nonprofit strategy , we adopted a problem-focused approach... View Details
- Web
The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
of print publications. Adopting color offered another way to make a bold photographic statement in a print publication.” 10 As photograph historian Sally Stein writes, however, “So long as the linkage between colors and commodities... View Details
- 22 Oct 2019
- Research & Ideas
Use Artificial Intelligence to Set Sales Targets That Motivate
advanced analytics that incorporate artificial intelligence (AI). “Chung has seen companies dramatically improve productivity after adopting advanced analytics to guide compensation.” In an ideal world, a company would use trial and error... View Details
Keywords: by Michael Blanding
- Web
The 20th Century Zeitgeist - Leadership
Government Intervention Labor Global Events Influence: High 1900 s 19 8.8 million immigrants arrive throughout decade Cities expand Population grows from 76 to 92 million Rural Free Delivery routes added Influence: Medium 10 1910 s 19... View Details
- 13 Dec 2016
- First Look
December 13, 2016
railroad track in the U.S. South to standard gauge between May 31 and June 1, 1886 as a large-scale natural experiment in technology standards adoption that instantly integrated the South into the national transportation network. Using... View Details
Keywords: Carmen Nobel
- 22 Feb 2022
- News
New Urban Order
security. But by the end of 2021, TuSimple had completed an 80-mile run from Tucson to Phoenix without a human driver in the truck’s cab. Routes are currently focused on the “middle miles” in the southern United States, with plans to... View Details
Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services