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- All HBS Web
(40)
- News (9)
- Research (24)
- Multimedia (3)
- Faculty Publications (11)
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- 09 Jul 2010
- News
The World Cup Brand Winner: Adidas or Nike?
- 20 Jul 2021
- News
How Adidas Helped Monetize the Olympics (Preview Video)
- 28 Oct 2019
- News
Will a CEO Change Reignite Under Armour Stock?
- 01 Oct 1998
- News
Playing to Win
pitch. For Adidas CEO Robert Louis-Dreyfus, a Frenchman and a soccer fan extraordinaire, the outcome of the Cup competition could not have been sweeter. With his company having invested $100 million in Cup-related marketing and... View Details
Keywords: Garry Emmons
- 01 Sep 2012
- News
Muhammad Yunus Visits HBS
more than 1 million homes. He has also arranged partnerships with multinationals to combat illness. For example, he persuaded Adidas to build a shoe that conformed to the company’s quality standards but still would cost only one euro.... View Details
- 08 Sep 2010
- News
Last Look - September 2010
“Since it appears I am holding a sneaker (or ‘trainer,’ since we’re British), I think the case concerned Adidas performance claims in the UK market.” Section-mate Christian de Juniac wrote: “I seem to remember that there was a case in... View Details
- 01 Sep 2017
- News
In My Humble Opinion: Career Peak
sponsored adventure athlete—she currently works with Adidas Terrex and PowerBar—Stroeer’s office is the outdoors, and her assignments, all documented on social media, take her from Aspen, where she ran a mountainous backcountry marathon,... View Details
Keywords: April White
- 01 Dec 2017
- News
Yoga Inc.
future,” DeCoons says. “Even mainstream brands like Under Armour and Adidas want to be part of those experiential events, because they want to cater their products to support those lifestyles.” There’s an opportunity, he adds, for... View Details
Keywords: Deborah Halber