A/B Testing - Publications - Faculty & Research

given its popularity, I’d suggest they combine a newsletter strategy and opinion for more in-depth audio. That would allow them to gain more of the market via the new medium, without the extensive investment required for video. They could do View Details

Keywords: Jen McFarland Flint; News, Library, Internet, and Other Services; Information

28 May 2019
News

Research Brief: Field Research

can do research,” he says. And finally, PAD’s iterative approach is based literally on the ground and out in the field, circumventing the dangers of so-called solutions that don’t meet the practical needs of the end user. “We’re doing a lot of View Details

Keywords: Jen McFarland Flint; Crop Production; Agriculture

25 Aug 2022
News

Vision: To Go-Go

locations.” “The industry is hard. You need tons of money to get started. Almost all restaurants go broke after the first year. And very few people get beyond one or two locations.” “We run A/B testing... View Details

Keywords: Alexander Gelfand; entrepreneurship; foodtech; startup; Latin America

01 Sep 2018
News

The True Value of a Tweet

much more easily do A/B testing and even more sophisticated tests to try to get at these questions—of online and offline behaviors—than you could in the past. It’s also just... View Details

Keywords: Jen McFarland Flint