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  • 16 Nov 2016
  • Research & Ideas

Turning One Thousand Customers into One Million

First 1,000 Customers, we explored how these two-sided platforms got their start and attracted a significant number of early adopters based on a Harvard Business School case that professor Teixeira wrote with Morgan Brown. “Airbnb... View Details
Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
  • 12 Mar 2008
  • Working Paper Summaries

Allocating Marketing Resources

Keywords: by Sunil Gupta & Thomas J. Steenburgh
  • 04 May 2010
  • First Look

First Look: May 4

propagation are uncovered, and the limited opportunities for response by the firm are revealed. The case supports the notion of the Internet as an insurgent medium, better at attack than at defense. Purchase... View Details
Keywords: Martha Lagace
  • 15 Feb 2022
  • Book

When Working Harder Doesn’t Work, Time to Reinvent Your Career

Decades ago, a talented young musician pursued his childhood dream of becoming the world’s greatest French horn player, studying with great teachers, attending music festivals, and always earning first chair. At 19, he dropped out View Details
Keywords: by Avery Forman
  • 16 May 2023
  • HBS Case

How KKR Got More by Giving Ownership to the Factory Floor: ‘My Kids Are Going to College!’

One thing that stuck with Pete Stavros from the dinner-table conversations of his youth was that capitalism seemed fundamentally broken for his father, who earned an hourly wage working construction. The... View Details
Keywords: by Avery Forman
  • June 2020 (Revised July 2023)
  • Case

Time Out: The Evolution from Media to Markets

By: Kate Barasz and Eva Ascarza
In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out — the global media and entertainment brand — had gone from a self-published counterculture publication in... View Details
Keywords: Branding; Media Businesses; Hospitality; Hospitality Industry; Digital; Brands and Branding; Media; Marketing; Marketing Strategy; Organizational Change and Adaptation; Strategy; Media and Broadcasting Industry; Food and Beverage Industry; United Kingdom; United States
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  • 01 Nov 2021
  • What Do You Think?

How Long Does It Take to Improve an Organization’s Culture?

Phillip Mathew kicked things off by stating that “Selection recommendations must undergo rigorous independent review the selection criteria and process of gathering and presenting the judgment data needs to... View Details
Keywords: by James Heskett
  • 15 Jul 2014
  • First Look

First Look: July 15

http://www.hbs.edu/faculty/Publication%20Files/13-039%20Nov%202012_612ce7e2-7f81-4eea-9126-3c0964f2be2f.pdf August 2013 Journal of Financial Economics Search-Based Peer Firms: Aggregating Investor Perceptions Through View Details
Keywords: Carmen Nobel
  • 04 Mar 2024
  • What Do You Think?

Do People Want to Work Anymore?

represented himself as a successful entrepreneur. The gist of the letter was that there was one thing wrong with what we wrote. It was that: “People don’t want to work any more. So I’ve designed my jobs... View Details
Keywords: by James Heskett
  • October 2023
  • Teaching Note

Metaverse Wars

By: Andy Wu and Matt Higgins
Teaching Note for HBS Case No. 723-431. Metaverse Wars recaps the development of the metaverse concept and the attendant hype, bringing the narrative up to the summer of 2023 when Meta’s big pivot looked more like a costly misstep than a stroke of strategic genius. In... View Details
Keywords: Metaverse; Strategy; Social Media; Internet and the Web; Technology Adoption; Technological Innovation; Technology Industry
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  • 2017
  • White Paper

Medical Knowledge Synthesis: A Brief Overview

By: Maryaline Catillon
The value of medical research derives from its ability to impact further research and medical practice. Medical knowledge synthesis, bridging the gap between current research, future research and medical practice, is a rapidly changing industry. The expanding mass of... View Details
Keywords: Systematic Review; Clinical Practice Guideline; Textbook; Point-of-care Resource; Health; Knowledge; Research; Practice; Health Industry
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  • 07 Feb 2022
  • Research & Ideas

Digital Transformation: A New Roadmap for Success

a survey of more than 1,500 senior executives from over 90 countries helped form a picture of today’s digitally mature company. However, it’s one thing to know where you aspire... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • September 2008 (Revised April 2009)
  • Supplement

Wyoff and China-LuQuan: Negotiating a Joint Venture (B)

By: James K. Sebenius and Cheng (Jason) Qian
Through stalled joint venture talks between Pennsylvania-based Wyoff Corp. and Jinan-based China-LuQuan, strategic and cross-cultural negotiation challenges are explored both from American and Chinese perspectives. Wyoff, a leading U.S. chemical company, has been... View Details
Keywords: Joint Ventures; Cross-Cultural and Cross-Border Issues; Negotiation Process; Negotiation Tactics; Chemical Industry; China; Pennsylvania
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  • Web

Lifelong Learning - Alumni

Program) 458 01 Mar 2024 HBS Alumni Bulletin Leading Businesses in a Web3 World How will the next generation of the internet empower users, disrupt industries, and enable ownership View Details
  • 01 May 2013
  • What Do You Think?

Why Isn’t ‘Servant Leadership’ More Prevalent?

of coffee prior to the board meeting. Instead of summoning someone to clean it up, he asked a colleague to get him cleaning compound and a cloth, things easily found in a... View Details
Keywords: by Jim Heskett
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

  PublicationsOne-Switch Conditions for Multiattribute Utility Functions Authors:Abbas, Ali E., and David E. Bell Publication:Operations Research Abstract We introduce a variety of new independence conditions for multiattribute utility... View Details
Keywords: Sean Silverthorne
  • Article

How to Launch Your Digital Platform: A Playbook for Strategists

By: Benjamin Edelman
The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details
Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Information Technology Industry; Advertising Industry; Media and Broadcasting Industry; Transportation Industry; Financial Services Industry
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  • April 2019 (Revised June 2019)
  • Case

From Globalization to Dual Digital Transformation: CEO Thierry Breton Leading Atos Into 'Digital Shockwaves' (A)

By: Tsedal Neeley, JT Keller and James Barnett
Thierry Breton, chairman and CEO of IT company Atos, faced a pivotal juncture. After spending eight intense years scaling the company globally to over 100,000 employees in 70 countries, he was ready to take the next crucial step. Breton was convinced that rapid digital... View Details
Keywords: Dual Digital Transformation; Transformation; Disruption; Employees; Competency and Skills; Training; Decision Making; Digital Transformation
Related
  • 15 Mar 2024
  • HBS Case

Let's Talk: Why It's Time to Stop Avoiding Taboo Topics at Work

“Circumstances change and we all have to adjust,” Wing says, “but we should at least talk about it.” What to do when things go wrong Delicate conversations are difficult for a reason: The subjects often hit a nerve, bringing up plenty... View Details
Keywords: by Avery Forman

    Marco Iansiti

    Marco Iansiti, David Sarnoff Professor of Business Administration,is a codirector of the Laboratory for Information Science at Harvard and of the Digital Initiative at HBS.

    Prof. Iansiti's research examines the digital transformation of companies and... View Details

    Keywords: internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet