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  • June 2024 (Revised August 2024)
  • Case

Revlon India's Turnaround: Navigating Online-Offline Decisions Using a Balanced Scorecard

By: Tatiana Sandino and Samuel Grad
Revlon India was founded as a joint venture in 1995, pairing the industrial conglomerate UMG with the global beauty brand Revlon, Inc. to bring international color cosmetics to India. After growing rapidly and pioneering the Beauty Advisor (BA) model in India, the... View Details
Keywords: Balanced Scorecard; Restructuring; Training; Supply Chain Management; Distribution; E-commerce; Business Model; Business Plan; Decision Choices and Conditions; Marketing Strategy; Alignment; Brands and Branding; Negotiation; Joint Ventures; Strategic Planning; Salesforce Management; Competition; Retail Industry; Consumer Products Industry; Beauty and Cosmetics Industry; India
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  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

Tella and Alexander Dyck Periodical:Economia (forthcoming) Abstract We study the Chilean electricity distribution industry and find that costs (the ratio of reported costs to revenues) have fallen since price caps were introduced. Cost... View Details
Keywords: Martha Lagace
  • 07 Aug 2018
  • First Look

New Research and Ideas, August 8, 2018

primacy of signaling cooperative intent, handshaking actually reduced cooperation when the action signaled ill intent (e.g., when the handshaker was sick; Study 5). Finally, in Study 6, executives assigned to shake hands before a more antagonistic, View Details
Keywords: by Sean Silverthorne
  • 21 May 2007
  • Research & Ideas

Fixing the Marketing-CEO Disconnect

agencies, now they are delegating sales, distribution strategy, pricing, and product development to CMOs, who often lack overarching strategic responsibility. CEOs expect their CMOs to drive marketing decisions, but no one is singularly... View Details
Keywords: by Sean Silverthorne
  • 17 Sep 2001
  • Research & Ideas

Is There Help for the Big Ticket Buyer?

people are a smaller number of big decisions: buying a house, buying a car, dealing with a building contractor, investing for retirement, etc. These consumption decisions tend to be made on an irregular and infrequent basis or are new in structure because of a change... View Details
Keywords: by Max H. Bazerman
  • 14 Oct 2008
  • Research & Ideas

Should You Bring Advertising Expertise In-House?

services to "make" internally as opposed to what it buys in the marketplace. A firm may integrate "forward" into the channels used to distribute its output to customers, or "backward" into the supply chain... View Details
Keywords: by Sarah Jane Gilbert; Advertising
  • 05 Nov 2007
  • Research & Ideas

The Changing Face of American Innovation

are also becoming more concentrated geographically—for example, Chinese inventors in San Francisco—and appear to play an important role for shifts in the spatial distributions of U.S. innovation. Q: Is there a direct or indirect impact on... View Details
Keywords: by Sarah Jane Gilbert; Technology
  • 20 Mar 2007
  • First Look

First Look: March 20, 2007

firm-size distribution and de jure and de facto measures of international capital integration. We then explore causal channels through which foreign capital may encourage entrepreneurship. We find evidence that entrepreneurial activity in... View Details
Keywords: Martha Lagace
  • 07 Aug 2012
  • First Look

First Look: August 7

are produced and distributed by studios that take in the lion's share of revenue. In contrast, independent films are distributed by studios under revenue-sharing agreements, which give studios 30%-40% of the... View Details
Keywords: Sean Silverthorne
  • 10 Jun 2014
  • First Look

First Look: June 10

gestures in negotiations because people feel comfortable initiating negotiations with them and believe they signal cooperation (Study 1). We show that handshakes increase cooperative behaviors, affecting outcomes for integrative and View Details
Keywords: Sean Silverthorne
  • 28 Sep 2009
  • Research & Ideas

Improving Accountability at the World Bank

schedule; discussion of main issues raised and how the process addressed them; an annex prepared by representatives of civil society on their views of the process and how those views have been addressed; Participatory procedures for background research and analysis,... View Details
Keywords: by Alnoor Ebrahim
  • 09 Sep 2008
  • First Look

First Look: September 9, 2008

Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=609004 AREVA T&D Harvard Business School Case 608-174 The case explores the rapid and highly effective turnaround at AREVA's transmission and View Details
Keywords: Sean Silverthorne
  • 19 Apr 2016
  • First Look

April 19, 2016

Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/316142-PDF-ENG Harvard Business School Case 316-140 Rumie: Bringing Digital Education to the Underserved In fall of 2015, the Toronto, Canada–based education technology nonprofit Rumie had View Details
Keywords: Sean Silverthorne
  • 20 Dec 2010
  • Research & Ideas

New Dean Sets Five Priorities for HBS

juxtaposed the School's historic roots as an institution dedicated to American management practices with the increasingly global nature of business. Today, there's a clear sense that this will be a global century in which economic activity and business innovation will... View Details
Keywords: by Roger Thompson; Education
  • 08 Jan 2008
  • First Look

First Look: January 8, 2008

comprehensive micro-data allow us to study how the entry rate, the distribution of entry sizes, and survival rates for firms responded to changes in banking competition. We also distinguish the relative effect of the policy reforms on the... View Details
Keywords: Martha Lagace
  • 30 Apr 2013
  • First Look

First Look: April 30

acquisition in the mechanical controls distribution industry. Ferrari received support from the PE firm in negotiating and financing acquisitions but faced the challenging task of integrating them into the core business. Getting all the... View Details
Keywords: Sean Silverthorne
  • 23 Jul 2012
  • Research & Ideas

Book Excerpt: ‘Talk, Inc.’

by serving as a central organ for distributing news of corporate activity to internal as well as external audiences. In effect, it served as a vehicle for making human conversation all but unnecessary, at least from an organizational... View Details
Keywords: Re: Boris Groysberg
  • 17 Jul 2012
  • First Look

First Look: July 17

show that knowledge spillover shifts both distributions rightward while selection and reallocation raise the left truncation of the distributions and shift revenue leftward. Using a rich firm-level panel... View Details
Keywords: Sean Silverthorne
  • 10 Feb 2015
  • First Look

First Look: February 10

entry) as a means of reconciling non-monotonic incentive responses to competition, effectively manipulating the number and skills distribution of contestants facing one another. February 2015 GfK Marketing Intelligence Review Beyond... View Details
Keywords: Sean Silverthorne
  • 09 Aug 2013
  • Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

asking exactly what role a newspaper can play in a consumer's life? As a physically distributed printed daily paper carrying local classified advertising, probably not much. But imagine a world that lacked a trusted intermediary selecting... View Details
Keywords: by Jim Aisner; Journalism & News; Publishing

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