Publications

December 2012
Case

Trouble Brewing for Green Mountain Coffee Roasters

By: Suraj Srinivasan and Michael Norris

In October 2011, noted hedge fund manager David Einhorn of Greenlight Capital delivered a presentation at an investors' conference analyzing the business and accounting quality weaknesses of Green Mountain Coffee Roasters. Until then Green Mountain had exhibited rapid... View Details

21 Feb 2017
News

Why Some Apps Use Fake Progress Bars

13 Oct 2010
First Look

First Look: October 13, 2010

to each strategy. By "inviting in the lions" to critique your idea—and being prepared for them—you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the... View Details

Keywords: Sean Silverthorne

14 Nov 2017
First Look

New Research and Ideas: November 14, 2017

experts to discuss how researchers can impact a broader audience, by lending their scientific expertise to pressing social issues, current events, and public debates. The landmark Brown v. Board of Education case, in which the Supreme... View Details

Keywords: Carmen Nobel

April 2008
Case

Chunghwa Telecom Co., Ltd. (A)

By: Paul W. Marshall, Michael Shih-ta Chen and Keith Chi-ho Wong

In late November 2000, Chunghwa Telecom Co., Ltd., the once-monopolized telecom operator owned by the Taiwanese government, was on its way to privatization. Mr. C.K. Mao, Chairman of the company, who headed the job only three months earlier, after its prior chairman... View Details

Keywords: Entrepreneurship; Governing Rules, Regulations, and Reforms; Employee Relationship Management; Leading Change; Organizational Change and Adaptation; Privatization; Competition; Telecommunications Industry; Taiwan

May 2011 (Revised March 2012)
Case

InterfaceRAISE: Sustainability Consulting

By: Michael W. Toffel, Robert G. Eccles and Casey Taylor

InterfaceRAISE is a sustainability management consulting firm created to leverage the capabilities of its parent company Interface Inc., a carpet manufacturer recognized as a global leader in corporate environmental sustainability. This case illustrates the challenges... View Details

Keywords: Problems and Challenges; Integrated Corporate Reporting; Corporate Social Responsibility and Impact; Entrepreneurship; Performance; Environmental Accounting; Profit; Marketing Strategy; Human Resources; Business Model; Leveraged Buyouts; Salesforce Management; Consulting Industry; Manufacturing Industry

February 2017 (Revised March 2018)
Case

BIM: Finding New Ways to Grow

By: Michael Chu and Gamze Yucaoglu

BIM, Turkey’s giant retailer with a hard-discount model for the popular segments, must decide whether to launch a brand-new format challenging the modern supermarkets. Since its founding in 1995, BIM has adhered to a business model based on a relentless focus on costs... View Details

Keywords: Turkey; Decision; Emerging Markets; Private Sector; For-Profit Firms; Business Model; Business Strategy; Competitive Advantage; Growth and Development Strategy; Value Creation; Change Management; Decisions; Growth Management; Retail Industry; Turkey

January 2023
Article

Calculators for Women: When Identity-Based Appeals Backfire

By: Tami Kim, Kate Barasz, Michael I. Norton and Leslie K. John

From “Chick Beer” to “Dryer Sheets for Men,” identity-based labeling is frequently deployed by marketers to appeal to specific target markets. Yet such identity appeals can backfire, alienating the very consumers they aim to attract. We theorize and empirically... View Details

Keywords: Categorization Threat; Stereotypes; Identity; Labels; Gender; Perception; Consumer Behavior

30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

Developing Theory Using Machine Learning Methods By: Choudhury, Prithwiraj, Ryan Allen, and Michael G. Endres Abstract—We describe how to employ machine learning (ML) methods in theory development. Compared to traditional causal inference... View Details

Keywords: Dina Gerdeman

Article

A 'Present' for the Future: The Unexpected Value of Rediscovery

By: Ting Zhang, Tami Kim, Alison Wood Brooks, Francesca Gino and Michael I. Norton

Although documenting everyday activities may seem trivial, four studies reveal that creating records of the present generates unexpected benefits by allowing future rediscoveries. In Study 1, we use a "time capsule" paradigm to show that individuals underestimate the... View Details

Keywords: History; Information Management; Cognition and Thinking

Article

Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

By: Leslie K. John, Oliver Emrich, Sunil Gupta and Michael I. Norton

Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details

Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media

2025
Working Paper

Managing Remote Work Quality: Evidence from Auditing Management Systems Standards

By: Ashley Palmarozzo, Michael W. Toffel and Melissa Ouellet

Remote work has become more common, providing operational flexibility and productivity benefits, but questions remain about whether and how it affects work quality. We investigate the quality effects of remote work in a context in which remote work separates workers... View Details

Keywords: Audit; Auditing; Remote Work; Compliance; Assessment; Environment; Management Systems; Quality Management; Quality Management System; Quality; Operations; Supply Chain Management; Environmental Management; Safety

SSRN

Article

Is a VC Partnership Greater Than the Sum of Its Partners?

By: Michael Ewens and Matthew Rhodes-Kropf

This paper investigates whether individual venture capitalists have repeatable investment skill and to what extent their skill is impacted by the VC firm where they work. We examine a unique dataset that tracks the performance of individual venture capitalists'... View Details

20 Jul 2010
First Look

First Look: July 20

by Reebok, an upstart competitor. Knight closeted himself in his office, faced the wall, and sat there, weak and sick and devastated for hours. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810077-PDF-ENG Moral Decision-Making:... View Details

Keywords: Martha Lagace

28 Jun 2016
First Look

June 28, 2016

raise funds from outside investors. The relationship appears not to be causal but instead driven by selection effects across heterogeneous teams with varying degrees of inequality aversion. Publisher's link:... View Details

Keywords: Sean Silverthorne

01 Dec 2022
News

Future Vision

Illustration by PJ Loughron Illustration by PJ Loughron How has your experience as Dean of the School differed from your experience as a member of the faculty? Being on campus and engaging with faculty,... View Details

Keywords: Brian Kenny; Educational Support Services; Educational Services

15 Sep 2016
News

Harvard Business Faculty Report: Pessimism about the Future of the U.S. Economy Deepens; Political Dysfunction the Greatest Barrier to Strengthening U.S. Competitiveness

Forthcoming
Article

Branch-and-Price for Prescriptive Contagion Analytics

By: Alexandre Jacquillat, Michael Lingzhi Li, Martin Ramé and Kai Wang

Contagion models are ubiquitous in epidemiology, social sciences, engineering, and management. This paper formulates a prescriptive contagion analytics model where a decision maker allocates shared resources across multiple segments of a population, each governed by... View Details

Keywords: COVID-19; Mathematical Methods

July 1979 (Revised August 2019)
Background Note

Note on Taxation

By: William J. Poorvu, Arthur I Segel, Glenn S. Miller, Michael D. Kummer, Charles F. Wu, Po Sit and Joseph M. Gerstel

Every real-estate transaction is affected by the tax consequences that result from its form and substance. Structuring a transaction without a thorough understanding of its tax considerations is likely to reduce the transaction's potential value. The failure to utilize... View Details

Keywords: Property; Taxation; Investment