Publications

Article

Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

By: Leslie K. John, Oliver Emrich, Sunil Gupta and Michael I. Norton

Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details

Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media

April 1979 (Revised June 1988)
Case

Chain Saw Industry in 1978

By: Michael E. Porter and David J. Collis

For use on the second day of a two-day sequence on the U.S. chain saw industry. Describes the evolution of the industry since 1974. Illustrates issues in industry evolution, the forces causing evolution, and the strategic issues raised by evolution. The discussion can... View Details

Keywords: Competition; Industry Growth; Manufacturing Industry; United States

Educators

Purchase

August 2002
Other Article

The Determinants of National Innovative Capacity

By: Jeffrey L. Furman, Michael E. Porter and Scott Stern

Motivated by differences in innovation intensity across advanced economies, this paper presents an empirical examination of the determinants of country-level production of international patents. We introduce a novel framework based on the concept of national innovative... View Details

Keywords: Economics; Growth and Development

20 Jul 2010
First Look

First Look: July 20

by Reebok, an upstart competitor. Knight closeted himself in his office, faced the wall, and sat there, weak and sick and devastated for hours. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810077-PDF-ENG Moral Decision-Making:... View Details

Keywords: Martha Lagace

2007
Chapter

Microfinance: Business, Profitability, and the Creation of Social Value

By: Michael Chu

The chapter examines the development of microfinance from its NGO origins to the present stage in which it is characterized by regulated commercial institutions capable of superior financial returns. It then looks at the creation of social value under these... View Details

Keywords: Microfinance; Investment Return; Profit; Governing Rules, Regulations, and Reforms; Social Enterprise; Non-Governmental Organizations; Perspective; Value Creation

04 May 2017
News

How Researchers Are Using Yelp to Study an Impact of Rising Minimum Wages

22 Apr 2014
First Look

First Look: April 22

control over the use of remittances. In partnership with a Salvadoran bank, we offered U.S.-based migrants from El Salvador bank accounts in their home country into which they could send remittances. We randomly varied migrant control over El Salvador-based savings... View Details

Keywords: Sean Silverthorne

Article

What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews

By: Loretti I. Dobrescu, Michael Luca and Alberto Motta

This paper investigates the determinants of expert reviews in the book industry. Reviews are determined not only by the quality of the product, but also by the incentives of the media outlet providing the review. For example, a media outlet may have the incentive to... View Details

Keywords: Quality; Media; Relationships; Marketing Reference Programs; Books; Publishing Industry

14 Nov 2017
First Look

New Research and Ideas: November 14, 2017

experts to discuss how researchers can impact a broader audience, by lending their scientific expertise to pressing social issues, current events, and public debates. The landmark Brown v. Board of Education case, in which the Supreme... View Details

Keywords: Carmen Nobel

Web

Online Business in Society Courses | HBS Online

Certificate Courses (6) Business and Climate Change Professors Forest Reinhardt & Michael Toffel Prepare yourself and your organization for the business risks and opportunities created by climate change. 5... View Details

September 2022
Article

How Emerging Telehealth Models Challenge Policymaking

By: Mitchell Tang, Michael E Chernew and Ateev Mehrotra

Policy Points

Current telehealth policy discussions are focused on synchronous video and audio telehealth visits delivered by traditional providers and have neglected the growing number of alternative telehealth offerings.

These alternative... View Details

Keywords: Telehealth; Health Care and Treatment; Technology Adoption; Policy; Health Industry

Purchase

July 2012
Article

Collaborating Across Cultures: Cultural Metacognition and Affect-Based Trust in Creative Collaboration

By: Roy Y.J. Chua, Michael W. Morris and Shira Mor

We propose that managers' awareness of their own and others' cultural assumptions (cultural metacognition) enables them to develop affect-based trust in their relationships with people from different cultures, enabling creative collaboration. Study 1, a multi-rater... View Details

Keywords: Management; Cross-Cultural and Cross-Border Issues; Relationships; Trust; Social and Collaborative Networks; Creativity

2011
Working Paper

Collaborating across Cultures: Cultural Metacognition & Affect-Based Trust in Creative Collaboration

By: Roy Y.J. Chua, Michael W. Morris and Shira Mor

We propose that managers' awareness of their own and others' cultural assumptions (cultural metacognition) enables them to develop affect-based trust with associates from different cultures, promoting creative collaboration. Study 1, a multi-rater assessment of... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Knowledge Sharing; Managerial Roles; Creativity; Prejudice and Bias; Social and Collaborative Networks; Trust; Cooperation

Article

Reflections: Toward a Normative and Actionable Theory of Planned Organizational Change and Development

By: Michael Beer

A normative and actionable theory of planned organizational change and development is proposed based on fifty years of engagement by the author as a scholar-consultant. Five principles are central features of the theory and practice proposed: 1) Organizations are... View Details

Keywords: Consultant; Process; Systems; Silence; Organizational Change and Adaptation; Leadership; Learning; Management Teams

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24 Oct 2017
News

Why Every Organization Needs an Augmented Reality Strategy

20 Jan 2016
News

GE and the turning point for Boston

March 2012 (Revised August 2014)
Case

Fiji versus FIJI: Negotiating Over Water

By: Francesca Gino, Michael W. Toffel and Stephanie van Sice

This case examines negotiations between a company and government over natural resources. The Fijian government proposed a substantial increase in its water extraction tax that would only apply to large extractors, and thus to FIJI Water and not to its competitors. FIJI... View Details

Keywords: Negotiation; Business and Government Relations; Cross-Cultural and Cross-Border Issues; Distribution Industry; Fiji