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Show Results For
- All HBS Web
(3,432)
- People (2)
- News (1,087)
- Research (1,988)
- Events (6)
- Multimedia (32)
- Faculty Publications (1,225)
- June 1993 (Revised July 1995)
- Case
Grupo Televisa S.A. de C.V.
By: John A. Quelch
Quelch, John A. "Grupo Televisa S.A. de C.V." Harvard Business School Case 593-090, June 1993. (Revised July 1995.)
- June 1991
- Supplement
Global Marketing Management, Video Index
By: John A. Quelch
Quelch, John A. "Global Marketing Management, Video Index." Harvard Business School Video Supplement 591-084, June 1991.
- July 1990 (Revised January 1995)
- Case
Suzuki Samurai: The Roll-Over Crisis
By: John A. Quelch
Quelch, John A. "Suzuki Samurai: The Roll-Over Crisis." Harvard Business School Case 591-016, July 1990. (Revised January 1995.)
- May 1990 (Revised January 1991)
- Case
Audi of America, Inc.
By: John A. Quelch
Quelch, John A. "Audi of America, Inc." Harvard Business School Case 590-114, May 1990. (Revised January 1991.)
- May 1990
- Case
PepsiCo and Madonna
By: John A. Quelch
In 1989, PepsiCo withdrew an advertising campaign featuring Madonna following complaints from religious groups regarding the content of a Madonna video. View Details
Keywords: Ethics; Religion; Advertising Campaigns; Brands and Branding; Food and Beverage Industry; United States
Quelch, John A. "PepsiCo and Madonna." Harvard Business School Case 590-038, May 1990.
- June 1989 (Revised October 1992)
- Case
Sealed Air Corp.: Marketing Impacts of Eliminating CFCs
By: John A. Quelch
Quelch, John A. "Sealed Air Corp.: Marketing Impacts of Eliminating CFCs." Harvard Business School Case 589-107, June 1989. (Revised October 1992.)
- January 1989
- Case
General Foods Corp.: Local Marketing
By: John A. Quelch
Quelch, John A. "General Foods Corp.: Local Marketing." Harvard Business School Case 589-029, January 1989.
- August 1988
- Background Note
Note on Consumer Goods Marketing--1988
By: John A. Quelch
Quelch, John A. "Note on Consumer Goods Marketing--1988." Harvard Business School Background Note 589-024, August 1988.
- August 1988
- Background Note
Note on Local Marketing
By: John A. Quelch
Quelch, John A. "Note on Local Marketing." Harvard Business School Background Note 589-023, August 1988.
- August 1988
- Background Note
Note on Sales Promotion Design
By: John A. Quelch
Quelch, John A. "Note on Sales Promotion Design." Harvard Business School Background Note 589-021, August 1988.
- June 1987
- Supplement
Sales Promotion Management, Video Index
By: John A. Quelch
Quelch, John A. "Sales Promotion Management, Video Index." Harvard Business School Video Supplement 587-108, June 1987.
- November 1985 (Revised August 1986)
- Case
General Motors Acceptance Corp. (A)
By: John A. Quelch
Quelch, John A. "General Motors Acceptance Corp. (A)." Harvard Business School Case 586-063, November 1985. (Revised August 1986.)
- August 1984
- Supplement
Glossary of Technical Terms for Personal Computers
By: John A. Quelch
Quelch, John A. "Glossary of Technical Terms for Personal Computers." Harvard Business School Supplement 585-077, August 1984.
- March 1985 (Revised January 1986)
- Case
General Electric Co.: Major Appliance Business Group (C)
By: John A. Quelch
Quelch, John A. "General Electric Co.: Major Appliance Business Group (C)." Harvard Business School Case 585-055, March 1985. (Revised January 1986.)
- March 1985 (Revised September 1986)
- Case
General Electric Co.: Major Appliance Business Group (A)
By: John A. Quelch
Quelch, John A. "General Electric Co.: Major Appliance Business Group (A)." Harvard Business School Case 585-053, March 1985. (Revised September 1986.)
- August 1984 (Revised October 1992)
- Background Note
Marketing Implementation
By: John A. Quelch
Describes a framework for evaluating marketing implementation problems and assesses the interfaces between marketing strategy and implementation. View Details
Keywords: Marketing Strategy
Quelch, John A. "Marketing Implementation." Harvard Business School Background Note 585-024, August 1984. (Revised October 1992.)
- March 1984 (Revised August 1984)
- Case
Rainbow Systems, Inc. (B)
By: John A. Quelch
Quelch, John A. "Rainbow Systems, Inc. (B)." Harvard Business School Case 584-091, March 1984. (Revised August 1984.)
- November 1983 (Revised May 1990)
- Case
Procter & Gamble Co. (B)
By: John A. Quelch
The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types... View Details
Keywords: Advertising; Product Launch; Product Marketing; Brands and Branding; Consumer Products Industry; United States
Quelch, John A. "Procter & Gamble Co. (B)." Harvard Business School Case 584-048, November 1983. (Revised May 1990.)
- January 1983 (Revised October 1983)
- Case
Mobil Chemical Co.
By: John A. Quelch
Quelch, John A. "Mobil Chemical Co." Harvard Business School Case 583-024, January 1983. (Revised October 1983.)
- December 1981
- Supplement
Shopfair Supermarkets (B)
By: John A. Quelch
Supplements the (A) case. View Details
Quelch, John A. "Shopfair Supermarkets (B)." Harvard Business School Supplement 582-071, December 1981.