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Show Results For
- All HBS Web
(3,823)
- People (15)
- News (949)
- Research (2,099)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,496)
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- 23 Apr 2007
- Research & Ideas
Are Great Teams Less Productive?
relative performance, or closing a performance gap. Second, learning occurs in reaction to changes in the world that require brand new responses. So, the second way learning promotes performance is by discovering and inventing new ways to... View Details
Keywords: by Sarah Jane Gilbert
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
expected to achieve. You might conclude, therefore, that the two spans should be equally wide or narrow. As the adage goes, authority should match responsibility. But in high-performing organizations, many people are held to broad performance measures such as View Details
Keywords: by Robert Simons
- 18 Jul 2024
- Research & Ideas
New Hires Lose Psychological Safety After Year One. How to Fix It.
in safety many employees experience could result from: Not knowing all the answers is easy at first, but over time feels uncomfortable. When employees are brand new, they may feel quite comfortable asking questions, figuring they are not... View Details
- 15 Jul 2008
- First Look
First Look: July 15, 2008
spark organizational change. But because Muzak was a franchise organization, Kahn had to convince independent affiliates to pay for what turned out to be an extensive re-branding. This case can be used to teach how branding can be used as... View Details
Keywords: Martha Lagace
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
marketing decision-making. These could include marketing research concepts such as conjoint analysis and perceptual mapping, and brand analysis techniques such as calculating brand equity and conducting... View Details
Keywords: by Sarah Jane Gilbert
- 26 Jan 2016
- First Look
January 26, 2016
paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50433 Harvard Business School Case 515-072 onefinestay Miranda Cresswell, marketing director, and Greg Marsh, founder and CEO of onefinestay, were grappling with branding and... View Details
Keywords: Sean Silverthorne
- 20 Aug 2013
- First Look
First Look: August 20
http://www.people.hbs.edu/rgreenwood/shipsIA.pdf Cases & Course Materials Harvard Business School Case 513-703 Tyra Banks: Personal Branding No abstract available. Purchase this case: http://hbr.org/search/513703-PDF-ENG Harvard... View Details
Keywords: Anna Secino
- 11 Jul 2005
- Research & Ideas
The New International Style of Management
that has borrowed freely from others around the world. "With the United States accounting for approximately 30 percent of the world's GDP and as the home to 62 out of the 100 most valuable brands in the world, it's not surprising... View Details
Keywords: by Garry Emmons
- 28 Feb 2017
- First Look
First Look at New Research, February 28
company, DO & CO, growing geographically with its existing businesses while also adding new brands to its portfolio. The company had $1 billion in revenues in 2015 from its three divisions: airline catering; international event... View Details
Keywords: Sean Silverthorne
- 22 Sep 2009
- First Look
First Look: September 22
president and CEO, Margaret Clark, was contemplating the launch of a new, lip-plumping product called "Four Carat Pout." Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item;... View Details
Keywords: Martha Lagace
- 24 Mar 2009
- First Look
First Look: March 24, 2009
issues regarding divergent views amongst the partners, building a brand in a very competitive marketplace, and the stability of the core team. Finally, the firm has been presented with an opportunity to join two other firms in a three-way... View Details
Keywords: Martha Lagace
- 31 Mar 2009
- First Look
First Look: March 31, 2009
endorsement opportunities from Electronic Arts, 2K Games, and Xbox Live to add to his portfolio. Allows for a rich discussion about how superstar athletes and other celebrities can create and capture value from their brands as well as... View Details
Keywords: Martha Lagace
- 15 Apr 2014
- First Look
First Look: April 15
fill a projected supply gap. Mission could also buy avocado farms in other countries, expand its international marketing efforts, invest in brand building in Asia, and/or add processed avocado products. This strategy case describes... View Details
Keywords: Sean Silverthorne
- 03 Jun 2008
- First Look
First Look: June 3, 2008
objectives of a laptop computer targeted at children of the developing world with the escalating content demands from the marketplace and the non-profit OLPC Foundation. It also had to fit the project into its company business model which served global lead PC View Details
Keywords: Martha Lagace
- 16 Oct 2013
- Op-Ed
Response to Readers: Combating Climate Change with Nuclear Power and Fracking
to beat coal in India and China in less than 10 years. It will take new ideas to break coal's momentum and to open up the minds of policymakers. This is a time when small teams can often uncover brand new or even forgotten paths to new... View Details
- 09 Feb 2016
- First Look
February 9, 2016
could a small brand compete against a company that had captured the hearts and minds of consumers? Which brand-positioning concept should Paez choose to best capture consumers' attention and interest and compete against TOMS? How would... View Details
Keywords: Sean Silverthorne
- 25 Feb 2014
- First Look
First Look: February 25
affect purchases by endogenizing viewing interest. We find that entertainment has an inverted U-shape relationship with purchase intent. Importantly, we separate entertainment into that which comes before the brand versus that which comes... View Details
Keywords: Sean Silverthorne
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
when Boss's products were in short supply. By taking the in-stock rate close to 100 percent, Boss reassured retailers that certain SKUs would never be out of stock. Many retailers responded by dropping the insurance brand from their... View Details
- 01 Apr 2008
- First Look
First Look: April 1, 2008
of Boca Junior's business model and how it differs from that of the richer soccer clubs in Western Europe. Also enables an assessment of successful talent and brand management strategies in the context of a sports franchise with a... View Details
Keywords: Martha Lagace
- 31 May 2017
- Sharpening Your Skills
10 Harvard Business School Research Stories That Will Make Your Mouth Water
"job" that customers were "hiring" a milkshake to do. KFC’s Explosive Growth in China In China, Yum! Brands opens a KFC restaurant every day. But this is not the KFC you know in America. A case study written by David... View Details