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  • All HBS Web  (3,608)
    • People  (15)
    • News  (948)
    • Research  (2,110)
    • Events  (8)
    • Multimedia  (69)
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Show Results For

  • All HBS Web  (3,608)
    • People  (15)
    • News  (948)
    • Research  (2,110)
    • Events  (8)
    • Multimedia  (69)
  • Faculty Publications  (1,491)
← Page 99 of 3,608 Results →
  • 01 Jun 2018
  • News

Disrupting India’s Dental Market

incentives for better care along the way. “If one person is looking for a cardiologist, the question is always, ‘Who is the best cardiologist?’” he says. “When it comes to a dentist, the question is, ‘Who is convenient? Who is good?’ It was a business where a View Details
Keywords: Sasha Issenberg
  • December 1991 (Revised March 1995)
  • Teaching Note

Private Label at Dayton Hudson Department Store Co., Teaching Note

By: Walter J. Salmon
Keywords: Brands and Branding; Retail Industry
Citation
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Salmon, Walter J. "Private Label at Dayton Hudson Department Store Co., Teaching Note." Harvard Business School Teaching Note 592-028, December 1991. (Revised March 1995.)
  • Career Coach

Judy Shen-Filerman

leaders. Judy brings these elements to her work with HBS students and alumni.  Judy integrates her brand management, general management, executive coaching and intercultural leadership consulting work to help HBS students be their Best... View Details
Keywords: Consumer Products; Education; Entrepreneurship; Publishing / Communications / Advertising
  • May 1995
  • Background Note

Note on Product Liability

By: Willis M. Emmons III, Monica Brand and Greg Keller
This note provides an overview to the evolution and current state of product liability law in the United States. View Details
Keywords: Goods and Commodities; Legal Liability; Safety; Product Marketing; Business Strategy; Policy; Government and Politics; United States
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Emmons, Willis M., III, Monica Brand, and Greg Keller. "Note on Product Liability." Harvard Business School Background Note 795-049, May 1995.
  • 01 Dec 2010
  • News

Faculty Research Online

recent Mindful Leadership conference taught with a Buddhist meditation master. See http://hbswk.hbs.edu/item/6482.html. The Consumer Appeal of Underdog Branding Research by Assistant Professor Anat Keinan and colleagues explains how and... View Details
  • 02 Mar 2015
  • Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

book excerpt The Scale Of The Threat From Retail Revolution: Will Your Brick-and-Mortar Store Survive? By Rajiv Lal, José B. Alvarez and Dan Greenberg After years against the ropes, many retailers are fighting out of the corner: revisiting store layouts and shifting... View Details
Keywords: Re: Rajiv Lal; Retail
  • 29 Apr 2013
  • Research & Ideas

Diagnosing the ‘Flutie Effect’ on College Marketing

Boston College's greatest marketing campaign lasted about six seconds. It's called the "Flutie Effect." In a 1984 game against the University of Miami, BC quarterback Doug Flutie threw a last-second "Hail Mary" pass 48 yards that was miraculously... View Details
Keywords: by Sean Silverthorne; Education; Advertising; Sports
  • 29 Nov 2013
  • Working Paper Summaries

Surfacing the Submerged State with Operational Transparency in Government Services

Keywords: by Ryan W. Buell, Ethan Porter, and Michael I. Norton
  • January 2020 (Revised March 2020)
  • Case

SmileDirectClub: Better Is Better

By: Leonard A. Schlesinger and Aldo Sesia
Keywords: Direct-to-consumer; Brands and Branding; Strategy; Expansion; Online Technology; Health Industry; Medical Devices and Supplies Industry; Retail Industry
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Schlesinger, Leonard A., and Aldo Sesia. "SmileDirectClub: Better Is Better." Harvard Business School Case 320-016, January 2020. (Revised March 2020.)
  • November 2002 (Revised May 2003)
  • Case

DaChan Great Wall Group

By: Ray A. Goldberg and Cate Reavis
Describes the challenges facing a leading Taiwanese agribusiness concern as it competes in an increasingly complex business environment in China. View Details
Keywords: Agribusiness; Brands and Branding; Competition; Agriculture and Agribusiness Industry; Taiwan; China
Citation
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Goldberg, Ray A., and Cate Reavis. "DaChan Great Wall Group." Harvard Business School Case 903-416, November 2002. (Revised May 2003.)
  • June 1995
  • Supplement

Dow Corning and the Breast Implant Controversy (B)

By: Willis M. Emmons III, Monica Brand and Greg Keller
Provides an update to the (A) case. View Details
Keywords: Health Industry; Beauty and Cosmetics Industry
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Emmons, Willis M., III, Monica Brand, and Greg Keller. "Dow Corning and the Breast Implant Controversy (B)." Harvard Business School Supplement 795-048, June 1995.
  • 13 Jun 2005
  • Research & Ideas

Rescuing Products with Stealth Positioning

When firms adopt a reverse or breakaway positioning strategy, there is no pretense about what they're up to. Part of the appeal of their cleverly positioned product offerings comes from explicitly subverting convention through unconventional promotions, prices, and... View Details
Keywords: by Youngme Moon
  • January 2012
  • Supplement

Roger Caracappa: Package Deals for the Estée Lauder Companies (Video)

By: James K. Sebenius
Keywords: Brands and Branding; Beauty and Cosmetics Industry
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Sebenius, James K. "Roger Caracappa: Package Deals for the Estée Lauder Companies (Video)." Harvard Business School Video Supplement 912-701, January 2012.
  • Video

Ashraf Abu Issa

Abu Issa Holding’s Mosafer stores sell their own products alongside other brands. Ashraf Abu Issa, Chairman of the Qatar-based firm, explains Mosafer’s mutual arrangement of complementing instead of competing. View Details
  • 22 Nov 2019
  • Video

Merrill J. Fernando

Merrill Fernando, founder of Sri Lanka's largest and most global tea brand, Dilmah, discussed the importance of establishing local brands.
 View Details
  • Person Page

Read excerpts from DENIAL

By: Richard S. Tedlow

The Edifice Complex: Denial at Sears

Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)

 

From Denial: Why Business... View Details

  • August 1994 (Revised December 1996)
  • Case

Astra Sports, Inc. (B)

By: John A. Quelch
Astra executives meet to discuss their options with a Venezuelan company that, for seven years, manufactured and marketed athletic shoes under the Astra name without authorization from Astra. View Details
Keywords: Strategy; Crime and Corruption; Brands and Branding; Manufacturing Industry; Apparel and Accessories Industry; Sports Industry; Venezuela
Citation
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Quelch, John A. "Astra Sports, Inc. (B)." Harvard Business School Case 595-008, August 1994. (Revised December 1996.)
  • January 2011
  • Supplement

Interview with John Smith, CEO, BBC Worldwide

By: John A. Quelch
In an interview conducted by Professor John Quelch, Harvard Business School, October, 2007, BBC Worldwide CEO, John Smith, discusses formation of BBC Worldwide's Global Strategy Plans. View Details
Keywords: Brands and Branding; Global Strategy; Media and Broadcasting Industry
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Quelch, John A. "Interview with John Smith, CEO, BBC Worldwide." Harvard Business School Video Supplement 511-704, January 2011.
  • 1976
  • Book

Interbrand Choice, Strategy and Bilateral Market Power

By: M. E. Porter
Keywords: Marketing Strategy; Brands and Branding
Citation
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Porter, M. E. Interbrand Choice, Strategy and Bilateral Market Power. Vol. 146, Harvard Economic Studies. Cambridge, MA: Harvard University Press, 1976.
  • September 2018
  • Teaching Note

The Reputation of the 'World's Most Prestigious Award': The Nobel Prize

By: Stephen A. Greyser and Mats Urde
A comprehensive treatment of classroom use of the case on issues affecting the reputation of the Nobel Prize (9-919-401). These encompass a global outreach initiative, the variety of entities that speak for the Prizes, the impact of new high-value awards, and a... View Details
Keywords: Nobel Prize; Reputation; Brands and Branding
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Greyser, Stephen A., and Mats Urde. "The Reputation of the 'World's Most Prestigious Award': The Nobel Prize." Harvard Business School Teaching Note 919-402, September 2018.
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