Publications

March 1995
Supplement

The Black & Decker Corporation (C): "Operation Sudden Impact" Results, 1992-94

By: Robert J. Dolan

Describes the initial results of Black & Decker's strategy in the United States. View Details

Keywords: Brands and Branding; Product Positioning; Competition; Globalization; Construction Industry; Consumer Products Industry; United States

Profile

Omowale Casselle

expectations of our consumers, retailers, and brand partners." "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart, Walgreens, Kroger, and... View Details

Keywords: Technology; Consumer Products

04 Sep 2019
News

Action Plan: A New ’Cue

sketch out Pork & Mindy’s—the fast-casual barbecue brand that will have 65 locations in the West and Midwest by the end of 2019, along with a growing retail line. On that white board Corsello identified three obstacles. Two were... View Details

Keywords: April White

Video

Dr. Ahmed Heikal

Dr. Ahmed Heikal, Chairman and Founder of Qalaa Holdings, explains how building businesses requires a skillset that involves accounting for external pressures, particularly in the context of emerging markets. View Details

20 Nov 2019
Video

Seema Aziz

Seema Aziz, the founder of Sefam, the first high-quality fabric manufacturer in Pakistan, describes the way her employees have been taught to monitor quality and educate customers.

View Details

05 Dec 2013
What Do You Think?

Is Walmart Defying Economic Gravity?

Summing Up When Does Friction Trump Scale in the Corporate Life Cycle? This month's column raised the issue of size limits on an organization's ability to compete In today's global economy. The specific case in point was Walmart and whether it had become just too big... View Details

Keywords: by James Heskett; Retail

22 Feb 2010
Op-Ed

Tragedy at Toyota: How Not to Lead in Crisis

Toyota's ever-widening problems are a tragic case study in how not to lead in crisis. Under the media spotlight, Toyota CEO Akio Toyoda, grandson of the founder, went into hiding and sent American CEO Jim Lentz to make apologies. (Editor's note: Toyoda has agreed to... View Details

Keywords: by William George; Auto

January 1992 (Revised March 1993)
Case

Maison Bouygues

By: John A. Quelch

The vice president of marketing is reviewing the 1991 marketing plan and budget for Maison Bouygues, the leading builder of new single family homes in France. Due to recession, the company's sales are forecast to be flat and adjustments may need to be made in the... View Details

Keywords: Housing; Marketing Strategy; Forecasting and Prediction; Brands and Branding; Construction Industry; France

December 1987
Case

John Hancock Financial Services: Sports Sponsorship

By: Stephen A. Greyser

Senior corporate communications executives of a major financial services firm are reviewing the company's sports sponsorship program and are considering expanding it. Hancock already is the corporate sponsor of the Boston Marathon and has the opportunity to sponsor the... View Details

Keywords: Communication Strategy; Brands and Branding; Marketing Strategy; Performance Evaluation

Profile

Juan Camargo

Camargo. "The younger audience doesn't have a notion of what an electric car should be, and they are open to new technologies." And even if the youth market isn't ready for high-end wheels, changing the perception of the Cadillac View Details

Keywords: Manufacturing; Technology; Consumer Products

01 Mar 2014
News

Insight: Yenball

for instance, would require more than 15 hours of flight time. But for a starting pitcher like Tanaka, who may only appear once every five days or so, frequency is also an issue. With that kind of a schedule, sponsors may only be able to get exposure using View Details

Keywords: Morrell, Daniel; Masahiro Tanaka; Hideki Matsui; Isao Okada; business of sports; Arts, Entertainment

18 Nov 2019
Video

Adi Godrej

Adi Godrej, Chair of the India-based consumer products Godrej Group, describes the difficulties... View Details

March 2007 (Revised July 2011)
Case

Nike Inc. - Heading Toward 2012

By: William E. Fruhan Jr.

This is a short case (2 pages), which can be distributed and discussed in class as an update through 2006 of the Nike case series. It follows Nike, Inc.: Entering the Millennium (Case #299-084). View Details

Keywords: Business History; Brands and Branding; Apparel and Accessories Industry; Retail Industry

05 Jul 2016
Working Paper Summaries

The Impact of Campus Scandals on College Applications

Keywords: by Michael Luca, Patrick Rooney, and Jonathan Smith; Education

October 2023
Case

To Fizzle Out or Heat Up? PepsiCo and Coca-Cola’s SodaStream and Costa Coffee Acquisitions

By: David Collis and Haisley Wert

U.S. beverage giants PepsiCo and Coca-Cola shared many similarities by August 2018—both were founded by pharmacists in the 1890s, grew to offer hundreds of drink brands, and championed rival flagship products that drove loyalists into taste-testing wars. That month,... View Details

Keywords: Corporate Strategy; Acquisition; Diversification; Expansion; Brands and Branding; Food and Beverage Industry