The Great Divergence - Publications - Faculty & Research

24 Jul 2000
Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

born that are still household names," including Coca-Cola, Pepsi-Cola, Mercedes, Sears, Nestlé, Marks & Spencer, and Bayer. To reach that level of success, she asserted, is extraordinarily difficult, demanding great diligence,... View Details

Keywords: by James E. Aisner

12 Oct 1999
Research & Ideas

Paid for Success: Options for Compensating CEOs

the proxy statements of 478 large U.S. companies, analyzing executive compensation between 1980 and 1994. "We built a database that enabled us to measure with great precision, using View Details

Keywords: by Judith A. Ross

17 Jun 2019
Research & Ideas

What Hospitals Must Learn to Compete

is even harder to measure than price. But there’s a great amount of price variation that doesn’t seem to be correlated to quality (at least to quality that we can measure). Which brings us to the question of... View Details

Keywords: by Alumni Bulletin Staff; Health

23 Jun 2016
Op-Ed

Brexit: Should Britain Stay or Go?

has culminated in the tragic assassination of Jo Cox, the young Member of Parliament active in the Remain campaign. Besides the appalling... View Details

Keywords: by Geoffrey G. Jones & Dante Roscini

15 Dec 2015
First Look

December 15, 2015

the costliest mistakes take place before negotiators sit down to discuss the substance of the deal. That’s because they often take for granted that if they bring a lot of value... View Details

Keywords: Carmen Nobel

23 Jul 2012
Research & Ideas

Book Excerpt: ‘Talk, Inc.’

or as trained brand ambassadors. By empowering employees to communicate in that way, leaders relinquish much of the control that they formerly exerted over organizational messaging. But they gain a great... View Details

Keywords: Re: Boris Groysberg

13 Oct 2003
Research & Ideas

How to Pick Managers for Disruptive Growth

what they did wrong. It is how such capable, experienced, and respected managers—among the best that Intel and SAP had to offer—could have made these mistakes. To see how managers with great track records... View Details

Keywords: by Michael Raynor

19 Dec 2012
Research & Ideas

How to be Extremely Productive

your goal is a great marketing plan or a brilliant idea for a software system, it doesn't matter if it took 2 hours or 20 hours. The client is paying for the quality of View Details

Keywords: by Deborah Blagg

08 Dec 2015
Research & Ideas

You Won't Make It If You Fake It

as they embrace the vital experiences that shape them, and are comfortable in their skin. That’s why Sheryl Sandberg has been so successful, a great partner for Mark Zuckerberg, and wise adviser to millions... View Details

Keywords: by Bill George

01 May 2009
What Do You Think?

Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?

just one of several unsuccessful attempts by large airlines to compete with smaller, more focused, low-priced competitors. Then I picked up Stall Points, a book by Matthew S. Olson and Derek van Bever. The books Built to Last and Good to... View Details

Keywords: by Jim Heskett

01 Apr 2019
What Do You Think?

Does Our Bias Against Federal Deficits Need Rethinking?

For the last hundred years economists and many politicians have voiced concerns about fiscal deficits—with exceptions made for wartime, the Great Depression, and View Details

Keywords: by James Heskett

28 Nov 2007
Research & Ideas

B2B Branding: Does it Work?

cheerleader, loves the brand heritage, and is a great storyteller. The CMO sees his or her purpose as helping the CEO achieve this role. View Details

Keywords: by John Quelch; Consumer Products

24 Apr 2006
Research & Ideas

Managing Alignment as a Process

Capitalizing on the growth of suburban malls, SMI soon had more than one hundred retail stores, mostly in the Northeast. During the 1980s, it took View Details

Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail

10 Jul 2000
Research & Ideas

IT Links for Boundaryless Companies

to succeed, he said: fragmented buyers and sellers ("If people have other ways to meet, it won't work."); an inefficient existing supply chain; and, most important, knowledge of the industry domain. Functional hubs, on View Details

Keywords: by Kenneth Liss

03 Jan 2019
Research & Ideas

Everyone Knows Innovation is Essential to Business Success—Except Board Directors

Open the Wall Street Journal on any given day, and you are likely to find at least one story about how technology is disrupting yet another industry, and the pressures companies face to innovate. And yet,... View Details

Keywords: by Michael Blanding

18 May 2015
Research & Ideas

Advertisers Get Serious About Playing With Their Brands

hard selling—and a great way to do that is to spend a little brand equity on playfulness to spark conversations. The Rules Of Play Marketing—in the form of View Details

Keywords: by Dina Gerdeman; Advertising

27 Feb 2006
Research & Ideas

Corporate Values and Employee Cynicism

little hesitant about opening their doors to researchers, but when [we] called up the CEO without ever having met him, he was extremely open to learning from the research and to our spending a View Details

Keywords: by Martha Lagace

29 Jun 2015
HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

need the resources required to pull off such a complicated task, but will have to establish great credibility with the consumer. Not only are medical records scattered, many... View Details

Keywords: by Dina Gerdeman; Health; Technology

18 Mar 2001
Research & Ideas

Want to Be an Entrepreneur? [Part I]

"My response was that there's a big difference between a really great product and a company," she said. Given the constraints of costs and the problems of marketing,... View Details

Keywords: by John S. Rosenberg

18 Apr 2019
Research & Ideas

Open Innovation Contestants Build AI-Based Cancer Tool

difficult and time-consuming even in countries with sufficient medical resources, much less in developing countries where the need is great but fewer personnel have the time... View Details

Keywords: by Martha Lagace; Health; Medical Devices & Supplies

Publications