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  • All HBS Web  (5,776)
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  • All HBS Web  (5,776)
    • People  (25)
    • News  (983)
    • Research  (3,895)
    • Events  (27)
    • Multimedia  (22)
  • Faculty Publications  (2,541)
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    Youngme Moon

    Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
    • February 2004 (Revised March 2004)
    • Case

    Ockham Technologies: Living on the Razor's Edge

    By: Noam T. Wasserman
    Describes the issues facing a founder-CEO regarding building a board of directors, assembling an executive team, managing tension between co-founders, and outsourcing system development work. View Details
    Keywords: Information Technology; Job Cuts and Outsourcing; Conflict Management; Governing and Advisory Boards; Employees; Management Teams; Product Development; Technology Industry
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    Wasserman, Noam T. "Ockham Technologies: Living on the Razor's Edge." Harvard Business School Case 804-129, February 2004. (Revised March 2004.)
    • 2025
    • Working Paper

    Trade and Industrial Policy in Supply Chains: Directed Technological Change in Rare Earths

    By: Laura Alfaro, Harald Fadinger, Jay Schymik and Gede Virananda
    Trade and industrial policies, while primarily intended to support domestic industries, may unintentionally stimulate technological progress abroad. We document this mechanism in the case of rare earth elements (REEs)—critical inputs for manufacturing at the knowledge... View Details
    Keywords: Industrial Policy; Global Value Chains; Directed Technological Change; Input-output Linkages; Innovation; Trade; Metals and Minerals; Technological Innovation; Supply Chain; Technology Industry
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    Alfaro, Laura, Harald Fadinger, Jay Schymik, and Gede Virananda. "Trade and Industrial Policy in Supply Chains: Directed Technological Change in Rare Earths." Harvard Business School Working Paper, No. 25-059, May 2025.
    • November 2014
    • Case

    Oasys Water: Balancing Strategic Partnerships & Financing Decisions

    By: Ramana Nanda, William A. Sahlman and Sid Misra
    Oasys Water had developed a proprietary water treatment technology based on an innovative forward osmosis process that could remove dissolved solids from water more effectively and efficiently than existing technologies. As Oasys looked to scale, it was exploring... View Details
    Keywords: Entrepreneurial Finance; Finance; Strategy; Entrepreneurship; China
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    Nanda, Ramana, William A. Sahlman, and Sid Misra. "Oasys Water: Balancing Strategic Partnerships & Financing Decisions." Harvard Business School Case 815-076, November 2014.
    • December 2013
    • Case

    Yara International

    By: Forest Reinhardt and James Weber
    This case examines world fertilizer markets from the perspective of a large Norwegian producer. The global fertilizer industry is critical to food production and to food security, and hence is the object of numerous forms of government intervention. The case analyzes... View Details
    Keywords: Globalization; Regulation; Strategy; Business-government Relations; International Trade; International Strategy; Agribusiness; Food; Growth and Development; Government and Politics
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    Reinhardt, Forest, and James Weber. "Yara International." Harvard Business School Case 714-002, December 2013.
    • 07 Dec 1999
    • Research & Ideas

    Henry Heinz and Brand Creation in the Late Nineteenth Century

    Today we might point to Heinz and Noble's skill in exploiting economies of scope, in developing additional goods that utilized existing inputs and organizational capabilities. 48 But neither man thought in theoretical terms about what he... View Details
    Keywords: by Nancy F. Koehn
    • 02 Mar 2010
    • First Look

    First Look: March 2

    performance, in whatever way one chooses to define performance (for example, quality of life, or value creation for all entities), and provides access to that causal link. Integrity is thus a factor of production as important as knowledge... View Details
    Keywords: Martha Lagace
    • 21 Feb 2018
    • Research & Ideas

    When a Competitor Abandons the Market, Should You Advance or Retreat?

    Terminations: Learning from Competitors’ R&D Failures, Krieger explores how pharmaceutical companies choose to react strategically when a competitor exits the market during the development stage. These companies may decide further... View Details
    Keywords: by Rachel Layne; Pharmaceutical; Health
    • July 2015 (Revised January 2020)
    • Case

    Horst Dassler, Adidas, and the Commercialization of Sport

    By: Geoffrey Jones, Michael Norris and Sophi Kim
    The case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for Jesse Owens, the famous... View Details
    Keywords: Corruption; Economic History; Business History; Entertainment; Business; Strategy; Media; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Crime and Corruption; Entrepreneurship; Globalization; History; Sports; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Germany; South America; Europe; Asia; North and Central America
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    Jones, Geoffrey, Michael Norris, and Sophi Kim. "Horst Dassler, Adidas, and the Commercialization of Sport." Harvard Business School Case 316-007, July 2015. (Revised January 2020.)
    • 14 Jan 2015
    • Research & Ideas

    Thriving in the Turbulence of Emerging Markets

    philanthropy. We have to take care of all stakeholders—I say customers, vendors, employees, shareholders, and the society in which you work. You can't produce a bad quality and high cost product and then say, 'I go to the temple and pray'... View Details
    Keywords: by Geoffrey Jones; Manufacturing; Auto
    • 06 Sep 2006
    • Lessons from the Classroom

    Mixing Students and Scientists in the Classroom

    niche." His on-going research at HBS synthesizes elements of history, sociology, business, and statistics. In the classroom, Fleming has carved out a place for himself helping students from diverse disciplines learn to work together View Details
    Keywords: by Deborah Blagg; Education
    • February 2008 (Revised September 2010)
    • Case

    LeapFrog Enterprises

    By: Lynda M. Applegate and Elizabeth Collins
    Explores the success factors leading to the company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to expand beyond the toy industry and enter the educational technology and services industry.... View Details
    Keywords: Business Model; Entrepreneurship; Growth and Development Strategy; Market Entry and Exit; Expansion; Consumer Products Industry; Consumer Products Industry
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    Applegate, Lynda M., and Elizabeth Collins. "LeapFrog Enterprises." Harvard Business School Case 808-109, February 2008. (Revised September 2010.)
    • 14 Oct 2008
    • Research & Ideas

    Should You Bring Advertising Expertise In-House?

    developing in-house advertising capabilities, especially in technology-oriented and creative industries. Working with Silk on the study were Sharon Horsky of Bar-Ilan University and Steven C. Michael (HBS PhDBE '93) of the University of... View Details
    Keywords: by Sarah Jane Gilbert; Advertising
    • Program

    Leading Global Businesses

    authentic global leader who can step up to more challenging roles. You'll develop global acumen in realms as diverse as purposeful leadership in a multi-stakeholder world, strategy, customer-centric marketing, the structure, culture and... View Details
    • 31 Jan 2022
    • Research & Ideas

    Where Can Digital Transformation Take You? Insights from 1,700 Leaders

    growth, offering organizations unprecedented opportunities to develop new products and services, and even reimagine their businesses. In mid-2020, we set out to understand the challenges of leading in the... View Details
    Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
    • February 2024
    • Case

    Does “Matter” Matter? Amazon and Open Standards in the Smart Home Industry

    By: Frank Nagle
    In early 2023, the smart home industry stood at a pivotal juncture. The recent launch of “Matter” version 1.0, an ambitious interoperability standard developed by the Connectivity Standards Alliance (CSA), promised to unify a fragmented market plagued by incompatible... View Details
    Keywords: Digital Platforms; Resource Allocation; Standards; Business Strategy
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    Nagle, Frank. "Does “Matter” Matter? Amazon and Open Standards in the Smart Home Industry." Harvard Business School Case 724-431, February 2024.
    • 2022
    • Working Paper

    Why Do Index Funds Have Market Power? Quantifying Frictions in the Index Fund Market

    By: Zach Y. Brown, Mark Egan, Jihye Jeon, Chuqing Jin and Alex A. Wu
    Index funds are one of the most common ways investors access financial markets and are perceived to be a transparent and low-cost alternative to active investment management. Despite these purported virtues of index fund investing and the introduction of new products... View Details
    Keywords: Mutual Funds; Passive Investing; Asset Management; Financial Markets; Investment Funds; Financial Management; Financial Services Industry; United States
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    Brown, Zach Y., Mark Egan, Jihye Jeon, Chuqing Jin, and Alex A. Wu. "Why Do Index Funds Have Market Power? Quantifying Frictions in the Index Fund Market." Harvard Business School Working Paper, No. 24-019, October 2023. (NBER Working Paper Series, No. 31778, October 2023.)
    • 2008
    • Book

    Climate Change: What's Your Business Strategy?

    By: Andrew J. Hoffman and John G. Woody
    Climate change is one of the most pressing challenges facing the world today. And increasingly, it's become a crucial business issue. How will you and your company respond?

    In Climate Change: What's Your Business Strategy? Andrew Hoffman and John... View Details
    Keywords: Carbon Footprint; Climate Change; Business Strategy; Competitive Advantage; Policy
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    Hoffman, Andrew J., and John G. Woody. Climate Change: What's Your Business Strategy? Harvard Business Press, 2008. (Chinese Edition: 必看!绿色战略中的商机, China Machine Press; Danish Edition: Klimaforandring - Hvad er din forretningsstrategi?, Gyldendal, 2009; Portuguese Edition: Mudanças Climáticas: Desafios e Oportunidades Empresariais, Elsevier and Alterações Climáticas, Actual Editoras.)
    • December 2014 (Revised May 2019)
    • Case

    Bhutan: Governing for Happiness

    By: Sophus A. Reinert, Thomas Humphrey and Benjamin Safran
    Unique among the world’s countries, the Himalayan Kingdom of Bhutan had abandoned the traditional policy goal of increasing Gross Domestic Product (GDP) in favor of pursuing Gross National Happiness (GNH). Famously, Bhutan ranked highly on lists of the happiest... View Details
    Keywords: Happiness; Economic Growth; Governance; Cost vs Benefits; Bhutan
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    Reinert, Sophus A., Thomas Humphrey, and Benjamin Safran. "Bhutan: Governing for Happiness." Harvard Business School Case 715-024, December 2014. (Revised May 2019.)
    • March 2014 (Revised January 2017)
    • Case

    From Beijing Jeep to ASC Fine Wines: The Story of an American Family Business in China

    By: William C. Kirby and Erica M. Zendell
    In 1985, Don St. Pierre Sr. became President of Beijing Jeep, the troubled joint venture between American Motor Corporation and the Chinese government to build Jeep Cherokees in China. Just over a decade later in 1996, leveraging contacts from his time in the... View Details
    Keywords: Entrepreneurship In Emerging Markets; China; Joint Ventures; Wine Industry; International Entrepreneurship; International Business; Exports; Chinese Manufacturing; Business And Government Relations; Ownership Stake; Strategy; Operations; Auto Industry; Food and Beverage Industry; China
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    Kirby, William C., and Erica M. Zendell. "From Beijing Jeep to ASC Fine Wines: The Story of an American Family Business in China." Harvard Business School Case 314-053, March 2014. (Revised January 2017.)
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