Publications

Research Summary

Current Research

By: Leslie K. John

Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

Professor John’s work has been published in leading... View Details

23 Apr 2012
Research & Ideas

How to Brand a Next-Generation Product

people will be led to believe that there are massively new features in there, and you'll just lead them to disappointment." On the other hand, a brand sequencing approach can be tricky in a crowded marketplace where competitors are... View Details

Keywords: by Carmen Nobel

August 2000 (Revised August 2018)
Case

The Atchison Corporation (A)

By: Joseph L. Bower

A new general manager uses a profit-center-based system to shake up an old line company. He then faces the task of placating a board member upset by the human consequences. A rewritten version of an earlier case. View Details

Keywords: Transformation; Profit; Human Resources; Change Management; Management Analysis, Tools, and Techniques; Organizational Design

21 Sep 2012
News

HBS Professor Says Companies Need To Change How They Innovate

01 Jul 2010
News

Beyond Disengagement and Anger

28 May 2014
Working Paper Summaries

Leveraging Market Power Through Tying and Bundling: Does Google Behave Anti-Competitively?

Keywords: by Benjamin Edelman

Andy Zelleke

Andy Zelleke is the MBA Class of 1962 Senior Lecturer of Business Administration. A member of the General Management unit, he is the Faculty Chair of HBS’ Middle East & North Africa Research Center.

Since Spring 2021, Dr. Zelleke has taught “Unpacking... View Details

Keywords: federal government; professional services; defense; financial services

09 Oct 2001
Research & Ideas

Driven: How Human Nature Shapes Organizations

the variety can be too great and the gaps so large that confusion results. But if the variety is in a zone of moderate stimulation, creative new solutions to problems will be fostered that can be gratifying to the individual as well as... View Details

Keywords: by Paul Lawrence & Nitin Nohria

17 Oct 2023
Blog Post

HBS Section I Celebrates Parents, Mentors, and Partners Day

a potluck with our other professors joining us, where everyone was eager and proud to introduce their guests to one another. I feel so fortunate to have gotten to know my sectionmates more through the eyes of the people who know them best, and at the same time be able... View Details

19 Oct 2010
First Look

First Look: October 19, 2010

One explanation for these patterns is that U.S. firms are organized in a way that allows them to use new technologies more efficiently. A model of endogenously chosen organizational form and IT is developed... View Details

Keywords: Sean Silverthorne

May 1995 (Revised March 1996)
Case

ToyWorld, Inc.: Information Technology Planning

By: Lynda M. Applegate

ToyWorld, a fast growing retailer, was revitalizing its information technology (IT) infrastructure and called in AT&T to help plan for the future. Five strategic alternatives for use of information and communications technology were identified through value chain... View Details

Keywords: Strategic Planning; Information Technology; Growth and Development; Expansion; Partners and Partnerships; Retail Industry

November 2006 (Revised December 2006)
Case

Pitney Bowes Inc.

By: Clayton M. Christensen and Ho Howard Yu

Pitney Bowes, the world's dominant maker of equipment used in generating and handling mail, is facing flattening growth in its core businesses and needs to create new growth products and businesses. Describes how a group of employees use state-of-the-art techniques for... View Details

Keywords: Expansion; Corporate Entrepreneurship; Distribution Channels; Growth and Development Strategy; Manufacturing Industry

February 2023
Case

Seemore Meats & Veggies

By: Lou Shipley, Patricia Favreau and Mel Martin

Cara Nicoletti was an emerging food entrepreneur that had recently launched her first product, a sustainably sourced, vegetable-infused meat sausage. Brooklyn, New York City-based Seemore Meats & Veggies had seen promising signs of success in local markets and pockets... View Details

Keywords: Sales; Food; Logistics; Entrepreneurship; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; United States

01 Jun 2023
HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

found it nearly impossible to obtain loans. While the FHA was providing subsidies to contractors who were building homes for White people in the suburbs, the agency was stipulating that none of those new houses could be sold to African... View Details

Keywords: by Dina Gerdeman; Apparel & Accessories

December 1994
Case

AB SKA (Sweden)

By: David F. Hawkins, V.G. Narayanan and Robert L. Simons

A senior manager faces three accounting and control decisions related to a new R&D project: to expense or capitalize, how to implement management control over the R&D function, and how to use activity-based cost drivers for product costing. View Details

Keywords: Cost Accounting; Management Practices and Processes; Cost Management; Activity Based Costing and Management; Research and Development; Sweden