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Show Results For
- All HBS Web
(3,071)
- People (7)
- News (905)
- Research (1,676)
- Events (10)
- Multimedia (16)
- Faculty Publications (850)
- 31 Oct 2004
- Research & Ideas
The New CEO’s Wrong Message
marketing campaign, especially since he had not yet fully communicated his new strategy for the company. He identified the areas in which he wanted to make strategic changes, emphasizing that all this was a... View Details
- 01 Sep 2015
- News
Case Study: Golden Ticket
$250,000 seed-funding round. Cofounder and consultant Jen Rottenberg (MBA 1996) estimates that the high-school athletics market alone is worth $2 billion in annual transactions. And the market hasn’t proved... View Details
- 23 Apr 2024
- Blog Post
Alumni in Climate Networking Series: Chicago
Personally, I got to meet alumni working on electrifying our transportation system, setting up software platforms to help with ESG reporting, advising berry farmers, and an entrepreneur who created a marketing firm focused on key social... View Details
- 07 Dec 2015
- News
Nurturing a Healthy Food System for Producers and Consumers
staff nearly 6 million meals per year. Through a multi-year grant, the school has developed new relationships with local growers, processors, and distributors and funded educational and marketing efforts to create an engaged campus... View Details
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
2018 Independently published Unlocked: Keys to Improve Your Thinking By: Zaltman, Gerald Abstract—What’s the best way to change your life? Change how you think, says marketing guru Gerald Zaltman. While most of us are accustomed to... View Details
Keywords: Dina Gerdeman
- 01 Dec 1997
- News
A Conversation with John Doerr (MBA '76)
market; and a set of financings reasonable for all parties. Fifth, and most important, is a tremendous sense of urgency. We want to back ventures that are the first or second entrants in their markets, so speeding the product to market in... View Details
- Web
IT Strategy: The Future of the Web at HBS | Information Technology
a forward-looking system that offers ongoing flexibility and increased speed to market for websites and web publishing. The project team wants to empower HBS website owners by adopting a more user-friendly, self-service model for web... View Details
- 01 Apr 2001
- News
William Fung: E-Commerce and Efficiency
Ask fund managers covering the Hong Kong market about smart technology plays in these days of crashing dot-coms and you’re likely to hear one company name repeated often. Li & Fung has become the firm to watch for post-frenzy investors.... View Details
- 01 Mar 2016
- News
Off Script
red tape to approve drugs? What is the drug industry’s own view on why there is this constant inflation in the cost of prescription drugs? —Etienne Locoh-Donou (MBA 2002) HASSAN: Governments are not good at managing markets or driving... View Details
- Web
Creating Brand Value - Course Catalog
communities? What types of value do they provide? How can brand communities be crowdsourced to help build brands? How are brand communities valuable to and dangerous for brands? How are they best managed?... View Details
- Web
Judging | New Venture Competition
you seek to have. The team has a clear understanding of the issue it seeks to address, why the issue is important, the recipients of the product or service, economic and social drivers of the model, and feasibility of the concept. Proximity Idea is built on an... View Details
- 30 Oct 2007
- First Look
First Look: October 30, 2007
properties help us understand how the intensity of communication among group-members and some select structural characteristics of the group affect recognition outcomes in novel and structurally ambiguous worlds. In particular, we... View Details
Keywords: Sean Silverthorne
- 01 Sep 2006
- News
Charting the Year Ahead
percentage takes advantage of them. Insightful demographic and psychographic profiles have been developed from alumni survey data that will enable the committee, chaired by Jim Rice (MBA 1986), to recommend segment-specific marketing and... View Details
- 01 Jun 2008
- News
Greed, Gullibility, and Optimism
RETSINAS: Too many people began to regard their homes as a guaranteed high-return investment. We just got carried away,” observes Nicolas Retsinas, a lecturer in real estate at HBS, whose distinguished career in housing, community... View Details
- 01 Oct 2001
- News
Barbara Bry: Business is Blooming
Photo courtesy of Barbara Bry The words connection and communication define Barbara Bry's career, from her student days to her current position as vice president for business development at Proflowers.com, the largest... View Details
- 15 Nov 2006
- Research & Ideas
Lessons Not Learned About Innovation
innovation teams under too much bureaucracy, treating the innovators as more valued corporate citizens than those who work in the current business, and hiring leaders who don't have the relationship and communications skills necessary to... View Details
Keywords: by Sean Silverthorne
- 01 Mar 2005
- News
Changing Lives One Computer at a Time
close the digital divide that exists in low-income communities where many families don't have a computer at home. "It's such a compelling idea," says Edward Olebe (MBA '99), who has coordinated the project for the HBSAAA in New York. "Not... View Details
- 01 Jun 1997
- News
MBA Program:Rapid Innovation in '96
strengthen the whole class," says Senior Associate Dean and MBA Program Chair Steven C. Wheelwright. In addition, a team of MBA staff, faculty, and students has begun to expand the program's marketing outreach. The aim, says Wheelwright,... View Details
- 01 Nov 2010
- Research & Ideas
How IT Shapes Top-Down and Bottom-Up Decision Making
decision-making toward the bottom of the corporate ladder. Communication systems, such as e-mail and instant messaging applications, will push the decision-making process toward the top. And that means developing an IT strategy isn't all... View Details
Keywords: by Carmen Nobel
- Web
Black History Month | Baker Library
Entrepreneurship Dive into Mintel for Black-focused consumer research reports: Black Americans and Symbols of Identity - US - 2024 Marketing to Black Millennials and Gen Zs - US - 2024 Look at EMARKETER's reports related to Black... View Details