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Show Results For
- All HBS Web
(2,904)
- People (4)
- News (442)
- Research (1,994)
- Events (19)
- Multimedia (5)
- Faculty Publications (1,034)
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
Ross to write the paper "Performance Pricing in Tough Times." Shapiro, an authority on marketing strategy and sales management, is the Malcolm P. McNair Professor of Marketing, Emeritus at Harvard... View Details
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
market for nascent-stage story lines. “For inexperienced screenwriters, their most immediate problem is how to get the access, how to get their ideas heard,” Luo says, adding that the same goes for inexperienced entrepreneurs.... View Details
- 20 Aug 2007
- Research & Ideas
HBS Cases: Using Investor Relations Proactively
the financial markets nor found consistent with the firm's previous objectives. Total also learned that it had to be prepared to communicate about accidents. Its slow response when the oil tanker Erika split in 2 View Details
- 07 Apr 2009
- First Look
First Look: April 7, 2009
networks. If Posse defined its impact as changing the demographic makeup of the leadership of professions such as law, business, medicine, and education, then perhaps it should continue to target only the... View Details
Keywords: Martha Lagace
- 19 Apr 2017
- Blog Post
7 Ways MBA Students Use Baker Library
year student reached out to me requesting an informational interview. He was involved at the time with an Australian firm that streamed videos to the academic market. I met with him and spoke about licensing models to the academic View Details
- 17 Jul 2012
- First Look
First Look: July 17
show that knowledge spillover shifts both distributions rightward while selection and reallocation raise the left truncation of the distributions and shift revenue leftward.... View Details
Keywords: Sean Silverthorne
- 07 Aug 2006
- Research & Ideas
Whatever Happened to Caveat Emptor?
Many of us learned at an early age the expression caveat emptor, or let the buyer beware. The phrase conjured up an image of a roiling, rollicking market that consumers best entered equipped for battle and... View Details
- 15 Sep 2003
- Research & Ideas
The Lessons of New-Market Disruption
backing, the thing is never going to happen." In choosing a target market for Aurora, the team was guided by d'Arbeloff's financial expectations for the new division; Aurora's initial revenue... View Details
- 29 May 2013
- Blog Post
It’s going to be a beautiful summer…
to the technology side of things. Specifically, I am interning in the Direct (dot com) Marketing group and working on developing an A/B testing and View Details
Keywords: Consumer Products / Retail
- 21 Apr 2009
- First Look
First Look: April 21, 2009
ratings that guide investors to select "socially responsible," and avoid "socially irresponsible," companies. We examine how several hundred firms respond to corporate environmental... View Details
Keywords: Martha Lagace
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
says. They studied prices and occupancy rates in 50 major US cities between 2011 and 2014, targeting markets with the largest number of hotels.... View Details
- 14 Dec 2018
- Blog Post
The ABCs of Recruiting at HBS
First-year students participate in a Global Immersion at the end of the second semester. They travel all over the world participating in short-term consulting projects that add value to our global company partners and help students build... View Details
Keywords: All Industries
- September 2008
- Teaching Note
Allston: Brand vs. Architecture (TN)
By: Christopher M. Gordon and Ben Creo
Teaching Note for [208079]. View Details
- 03 Apr 2007
- First Look
First Look: April 3, 2007
Business School Case 806-044 Fred Khosravi is a serial medical device entrepreneur. In his latest venture, he must decide whether to sell now or continue to develop his current product and whether to market... View Details
Keywords: Martha Lagace
- 22 Oct 2012
- Research & Ideas
Not Your Father’s State-Run Capitalism
enterprises” Never mind whether this was ever truly so black and white—Western countries certainly had their share of state-owned businesses back in the 1970s—but what is clear is that times have changed. Liberalization of View Details
Keywords: by Michael Blanding
- 28 May 2008
- First Look
First Look: May 28, 2008
on a systematic selection and analysis of articles, the paper outlines an emerging consensus on the definition and process of institutional entrepreneurship. It also presents... View Details
Keywords: Martha Lagace
- 22 Jan 2013
- First Look
First Look: Jan. 22
performance-survival, employment, and growth-and firm innovative performance-quantity, quality, and nature of patents and papers-by comparing funded View Details
Keywords: Sean Silverthorne
- 03 Mar 2008
- First Look
First Look: March 4, 2008
company. A simple portfolio strategy of going long the buy recommendations with school ties and going short buy recommendations without ties earns returns of 5.40% per year. We test whether Regulation FD, View Details
Keywords: Martha Lagace
- Fast Answer
Generational demographics
target="new">Check Harvard availability A series of books about American generations from New Strategist are available in Harvard Libraries Generational Market Segmentation A Library of Congress... View Details