Market Design - Publications - Faculty & Research

09 May 2022
News

Green House

spark a home-design revolution. A Passive House is designed to be ultra-energy efficient. Some, like Harper’s Victorian, achieve net-zero-energy demand by pairing low-energy use with solar panels for energy production. Harper’s home is... View Details

01 Feb 1997
News

Made, Not Born: HBS Courses and Entrepreneurial Management

transcend rational thinking." The course, which debuted in 1995, is designed to optimize the marketing efforts of entrepreneurs, who typically lack the time and resources for conventional View Details

21 May 2008
Research & Ideas

Going Negative in Political Advertising

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.This post is... View Details

Keywords: by John Quelch

01 Aug 2001
News

HBS Alumni Association Board of Directors: President's Report

throughout the year on four specific areas, and I'd like to summarize each committee's work. Communications Under the leadership of John Hoffmann (MBA '64), this group focused on segmentation, design and content, and delivery. The... View Details

Keywords: John Hoffman

01 Jun 2010
News

Alumni Books

how companies use innovative business models to achieve transformational growth by fulfilling customer needs in current markets; serving new customers and creating new markets; and responding to shifts in market demand, government policy,... View Details

Keywords: mathematics; statistics; Finance

24 Oct 2012
Research & Ideas

Want People to Save More? Send a Text

safety net for emergencies, but also would reduce financial stress and improve their quality of life. "In the private sector, a lot of startups fail, and the market provides a signal about whether the product is viable," says... View Details

Keywords: by Kim Girard

01 Dec 2018
News

Collaborative Cures

long. Enter the Blavatnik Biomedical Accelerator, which identifies early-stage, highly promising technologies developed by Harvard faculty, and then helps those selected navigate the early stages of development so that they can go to View Details

01 Mar 2018
News

Realizing The Potential Of One Harvard

academic ventures. Debuting this spring, the Harvard Business Analytics Program (HBAP) was designed and will be taught by faculty from HBS, the Harvard John A. Paulson School of Engineering and Applied Sciences, and Harvard’s Faculty of... View Details

10 Mar 2009
First Look

First Look: March 10, 2009

Working Papers An Investigation of Earnings Management through Marketing Actions (revised) Authors: Craig J. Chapman and Thomas J. Steenburgh Abstract Prior research hypothesizes managers use "real actions," including the... View Details

Keywords: Martha Lagace

01 Jun 2018
News

How Does the HBS Endowment Work?

the payout rate—typically around 5 percent of the endowment’s prior year-end market value —that can be withdrawn and used to support activities in accordance with the donor’s intentions and the terms of each gift. A large majority of... View Details

01 Dec 2015
News

Truth in Lending

tablet, phone, or computer, with or without Internet access, are designed to elicit the most honest response possible. To do that, DiDonna explains, you don’t ask an applicant, “Have you ever told a lie?” Instead, you ask a question View Details

Keywords: April White

Web

Real Property - Course Catalog

HBS Course Catalog Real Property Course Number 1684 Senior Lecturer John Macomber Fall; Q1Q2; 3.0 credits 28 Sessions Exam Career Focus This course is designed for students interested in managing, developing, advising on, or investing in... View Details

01 Sep 2015
News

Case Study: Golden Ticket

(iStock) The startup shorthand for the year-old G8 Rocket (pronounced “gate rocket”) is SAP meets Square—an enterprise platform designed for local vendors. In G8 Rocket’s case, those vendors are typically high-school athletic departments,... View Details

28 Feb 2005
Research & Ideas

Amazon, eBay and the Bidding Wars

work in market design are interested in how the rules by which markets are organized influence the behavior of participants. So, when I noticed, back in the early days of eBay,... View Details

Keywords: by Sara Grant; Web Services; Technology

01 Jun 2000
News

Seeing the Light

Living in Los Angeles and working as a marketer for a global biotechnology firm, Jana Kirlin Brownell (MBA '83) saw her career path take an unexpected turn. More than once, her father had asked her to come home and take over the Kirlin... View Details

05 Aug 2002
What Do You Think?

Is Platform Leadership Old Hat or the Wave of the Future?

determine whether the practice results in "collusion and monopoly?" In fact, does platform leadership have to be confined to those firms developing technology? Can it just as well be established by marketers who serve as traffic... View Details

Keywords: by James Heskett

01 Jun 2003
News

HBS Releases First-Ever Financial Report

represents about 7.5 percent of Harvard’s overall endowment. Over 93 percent of the HBS endowment is restricted for purposes specified by donors. The University distributes approximately 4 to 5 percent of the market value of the endowment... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

19 Jul 2004
Research & Ideas

Your Customers: Use Them or Lose Them

competition. Comparison Quote is their clever service design that takes advantage of their data analysis superiority. They can get at the true 'riskiness' of a customer in a more refined way than anyone else can, so they know the true... View Details

Keywords: by Martha Lagace

11 Mar 2008
First Look

First Look: March 11, 2008

a program (PACT) in Boston to bring care to AIDS and TB patients who were not well served by existing care delivery systems. Describes PIH's programs in the developing world and the way in which lessons learned in these countries informed the View Details