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  • February 2018 (Revised October 2019)
  • Case

HubSpot and Motion AI: Chatbot-Enabled CRM

By: Jill Avery and Thomas Steenburgh
HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider, announced that it had acquired Motion AI, a software platform that enabled companies to easily build and deploy chatbots, fueled by artificial intelligence, to interact... View Details
Keywords: CRM; Sales Management; Customer Service; Artificial Intelligence; B2B Vs. B2C; Business Marketing; SaaS; Marketing; Marketing Strategy; Brands and Branding; Customer Focus and Relationships; Sales; Salesforce Management; Technological Innovation; Applications and Software; Customer Relationship Management; AI and Machine Learning; Technology Industry; Service Industry; United States; North America
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  • 01 Dec 2023
  • News

Rounding the Bend

Illustration by Fernando Cobelo To help people visualize what a circular economy could look like and bring the challenges down to a closet-sized scale, Emily Bolon (MBA/MPA 2007) recommends the following exercise. First, make a mental tally of the number of garments... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing
  • January 1998 (Revised May 1999)
  • Case

General Scanning, Inc. (A)

By: H. Kent Bowen, Sean McClenaghan and Charles Tillen
General Scanning, Inc. was founded by Jean Montagu and Pierre Brosens, two MIT mechanical engineers with an interest in developing innovative products based on the early application of lasers. They invented proprietary technology for laser beam positioning and scanning... View Details
Keywords: Transition; Entrepreneurship; Management Practices and Processes; Product Development; Strategic Planning; Research and Development; Risk and Uncertainty; Commercialization; Manufacturing Industry
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  • Web

Student Research - Doctoral

Stanford Social Innovation Review The Case for Climate Alliances By: Matteo Gasparini , Knut Haanaes, Emily Tedards and Peter Tufano Business leaders are under pressure to address the climate crisis, but they can’t do so alone. Climate... View Details
  • January 2018
  • Case

Under Armour

By: Rory McDonald, Clayton M. Christensen, Daniel West and Jonathan E. Palmer
After 20 years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge... View Details
Keywords: Under Armour; Nike; Adidas; ＂Jobs To Be Done; Purpose Brands; Entrepreneurship; Customer Focus and Relationships; Innovation Strategy; Business Growth and Maturation; Growth Management; Innovation Leadership; Sports Industry; Apparel and Accessories Industry; Fashion Industry; Health Industry; Technology Industry; Retail Industry; United States; Maryland; Baltimore
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  • 29 Apr 2008
  • First Look

First Look: April 29, 2008

through each phase of this process. The (A) case begins with background on the firm and asks the students to come up with a strategy to improve the way in which Sales and Marketing work together. In the (B) case, we see their View Details
Keywords: Martha Lagace

    James L. Heskett

    James L. Heskett is UPS Foundation Professor Emeritus at the Harvard Business School and author of his latest book, With From Within: Build Organizational Culture for Competitive... View Details

    • 10 Feb 2021
    • Research & Ideas

    Has #MeToo Changed How Hollywood Hires?

    Business School and Zhang is Assistant Professor of Strategy and Innovation at Boston University’s Questrom School of Business. Although the study results show the #MeToo movement has prompted meaningful... View Details
    Keywords: by Rachel Layne; Media & Broadcasting
    • 07 Jul 2023
    • News

    A Community Hunger Solution with Global Ambitions

    Every evening on the streets of Pune, in western India, a 67-year-old man offers food to the people in his community in need of a meal. He’s a community leader in the Robin Hood Army, a no-funds volunteer organization with a massive goal to end world hunger, community... View Details
    • January 2025
    • Teaching Note

    Vytal: Packaging-as-a-Service

    By: George Serafeim, Michael W. Toffel and Stacy Straaberg
    Teaching Note for HBS Case No. 124-007. The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of... View Details
    Keywords: Environmental Sustainability; Innovation and Invention; Business Growth and Maturation; Growth and Development Strategy; Business Startups; Resource Allocation; Risk Management; Adoption; Strategy; Performance Productivity; Service Delivery; Service Operations; Supply Chain; Distribution; Entrepreneurship; Climate Change; Green Technology Industry; Service Industry; Retail Industry; Germany; Europe
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    • 18 Jan 2022
    • Research & Ideas

    How Eliminating Non-Competes Could Reshape Tech

    Federal restrictions of employee non-compete agreements could be in the cards for 2022, paving the way for increased worker mobility in a variety of industries. Such restrictions would have hiring and strategy implications for businesses... View Details
    Keywords: by Kristen Senz; Technology
    • October 2024
    • Case

    Parexel: Scaling Up and Industry Dynamics

    By: Regina E. Herzlinger and Ben Creo
    Through the lens of biopharmaceutical contract research organization (CRO) PAREXEL, this case traces the evolution of the firm as it reinvents itself in response to the transformation of the CRO sector from a small, secondary cluster of firms into a major player with... View Details
    Keywords: Research; Innovation and Invention; Business Model; Transformation; Globalization; Information Technology; Competitive Advantage; Pharmaceutical Industry
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    • Article

    Platform Competition: Betfair and the U.K. Market for Sports Betting

    By: Ramon Casadesus-Masanell and Neil Campbell
    We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform or MSP) vs. Flutter (also an MSP) and (ii) Betfair vs. traditional bookmakers. We find that although Betfair was an underfunded second mover in... View Details
    Keywords: Platform Design; Betting; Complements; Competing Business Models; Co-opetition; Entry; Multi-Sided Platforms; Design; Network Effects; Business Model; Competition; Cooperation
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      Bonnie Cao

      • January 2008 (Revised December 2011)
      • Case

      Inner Mongolia Yili Group: China's Pioneering Dairy Brand

      By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan and Tracy Yuen Manty
      Setting up the goal to become one of the top 20 enterprises in the world dairy industry by 2010, the Inner Mongolia Yili Group had ambitious plans. As one of China's biggest national dairy companies, its main challenge was competing as a local company against... View Details
      Keywords: Global Strategy; Globalized Markets and Industries; Growth and Development Strategy; Brands and Branding; Competition; Agriculture and Agribusiness Industry; China
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      • 29 Jul 2021
      • Blog Post

      Exploring the Intersection of Business & Health Care: Summer Fellow Derek Soled (MD/MBA 2022)

      Equity Team in the Vaccine Operations Center, whose goals are to achieve maximum vaccination levels in New York City, to close the vaccination gap between different boroughs and ethnic groups, and to tackle structural racism in healthcare through public health View Details
      • Web

      Online Finance & Accounting Courses | HBS Online

      yourself. Access Your Free Templates You May Also Be Interested In Leadership & Management Business Essentials Entrepreneurship & Innovation Strategy Business in Society Marketing 90% are more self-assured... View Details
      • Web

      Alternative Investments Course | HBS Online

      Administration "Alternatives have become one of the most innovative and exciting parts of the investment landscape." Arthur Segel Alternative Investments Baker Foundation Professor of Management Practice "You'll learn not only what makes... View Details
      • 25 Nov 2008
      • First Look

      First Look: November 25, 2008

      Shine, Stern & Partners) and the buyer (MINI USA) and asks them to develop a sales strategy and a buying strategy for advertising services. Purchase this case:... View Details
      Keywords: Martha Lagace
      • October 2001 (Revised March 2002)
      • Case

      Perlegen Sciences

      By: Linda A. Hill and Nicole Tempest
      As a biotech start-up company involved in studying human genomes, Perlegen needed to develop an organization that fostered innovation and teamwork among a group of highly trained professionals from both the science and technology fields. Perlegen's CEO, Brad Margus,... View Details
      Keywords: Innovation Leadership; Groups and Teams; Management Teams; Problems and Challenges; Business Startups; Genetics; Talent and Talent Management; Innovation Strategy; Biotechnology Industry
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