Publications

26 Jul 2006
Research & Ideas

The Strategic Way to Go to Market

discuss the three disciplines of channel management and why they are important? A: The three disciplines are mapping; building and editing; and aligning and influencing. The first discipline, mapping, is undertaken at an industry level to... View Details

Keywords: by Sean Silverthorne

27 May 2014
First Look

First Look: May 27

http://bit.ly/BuySocialzStrategyBook August 2013 Marketing Letters Structural Models of Complementary Choices By: Berry, Steven, Ahmed Khwaja, Vineet Kumar, Andres Musalem, Kenneth C. Wilbur, Greg Allenby, Bharat Anand, et al.... View Details

Keywords: Sean Silverthorne

27 Jul 2010
First Look

First Look: July 27

following the origin firm to initiate coverage of the destination firms. Consistent with structural constraints on the sell-side analyst profession, we find that analyst-manager "co-migration," is much stronger when both firms... View Details

Keywords: Martha Lagace

23 Oct 2007
First Look

First Look: October 23, 2007

board accountability through greater transparency in decision making, more representative vote allocation, or better parliamentary scrutiny. In other words, although civil society efforts have led to some gains in accountability with respect to Bank policies and... View Details

Keywords: Sean Silverthorne

February 2010 (Revised December 2010)
Case

Google Inc. (Abridged)

By: Benjamin Edelman and Thomas R. Eisenmann

Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats it poses to Yahoo, Microsoft, and others. Asks what Google should do next. One... View Details

Keywords: Business Model; Corporate Entrepreneurship; Corporate Governance; Organizational Culture; Organizational Structure; Competitive Strategy; Search Technology; Web Services Industry

12 Oct 2006
First Look

First Look: October 12, 2006

differently than many companies' product development processes, but allows this company to produce very high profit margin products that retain their margins for a very long time in an industry in which products come and go very quickly.... View Details

Keywords: Sean Silverthorne

01 Dec 2004
News

A Life by Design

As a girl growing up in Riverdale, New York, Ivy Ross (PMD 68, 1994) was surrounded by modern design — and disliked it. The home she lived in and the furniture she sat on reflected the avant-garde sensibilities of her father, an View Details

Keywords: Roger Thompson; toys; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries

10 Mar 2009
First Look

First Look: March 10, 2009

threats and asks students to choose one after they analyzed the company's strategy. The analysis begins with the understanding of value proposition, as derived from failures of substitutes. It proceeds to examine industry View Details

Keywords: Martha Lagace

December 2022 (Revised July 2023)
Case

Applegate Farms

By: Forest L. Reinhardt, José B. Alvarez and Natalie Kindred

Keywords: Agribusiness; Food; Consumer Behavior; Animal-Based Agribusiness; Brands and Branding; Integration; Strategy; Change Management; Change; Organizational Structure; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States

January 1994
Case

National Convenience Stores, Inc.

By: Steven R. Fenster, Stuart C. Gilson and Roy Burstin

National Convenience Stores seeks to emerge from Chapter 11. Central to the nature of the reorganization plan is the company's determining enterprise value. The various constituencies (secured debt, unsecured debt, etc.) will seek to find an enterprise value that... View Details

Keywords: Capital Structure; Valuation; Restructuring; Strategic Planning; Borrowing and Debt; Food and Beverage Industry; Texas