Publications

September 2008 (Revised August 2009)
Case

Columbus Tubing: Steel is Real

By: Daniel C. Snow, Gary P. Pisano, Elena Corsi and Gudrun Urfalino Kristinsdottir

Columbus Tubing must choose to improve an old technology (steel) or to develop a new material (carbon fiber). The decision must take into account a complicated context: increased demand for the "old" steel products made in Italy, increasing power of carbon fiber... View Details

Keywords: Decision Choices and Conditions; Resource Allocation; Production; Research and Development; Information Technology; Bicycle Transportation; Asia; Italy

2012
Book

The Culture Cycle: How to Shape the Unseen Force That Transforms Performance

By: James Heskett

The contribution of culture to organizational performance is both substantial and quantifiable. This book presents the results of field research that demonstrates how an effective culture can account for up to half of the differential in performance between... View Details

Keywords: Customer Focus and Relationships; Learning; Framework; Policy; Retention; Books; Analytics and Data Science; Innovation and Invention; Management Practices and Processes; Organizational Culture; Performance Expectations; Research

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August 2011 (Revised April 2013)
Case

Language and Globalization: 'Englishnization' at Rakuten (A)

By: Tsedal Neeley

Hiroshi Mikitani, the CEO of Rakuten, (Japan's largest online retailer), is at the helm of an organization that is rapidly expanding into global markets. In a critical stride toward becoming the world's No. 1 Internet services company, Mikitani announces... View Details

Keywords: Teaching; Human Capital; Change Management; Transformation; Social Enterprise; Communication Strategy; Internet and the Web; Disruptive Innovation; Organizational Change and Adaptation; Strategic Planning; Leadership; Global Strategy; Technology Industry; Retail Industry; Japan

Web

Health Policy (Management) - Doctoral

resources to address critical questions with real-world applications for the health care industry. After passing your field exams, you will work closely with faculty mentors to identify a line of inquiry that will guide your original... View Details

22 Nov 2011
First Look

First Look: November 22

https://www.e-elgar.co.uk/bookentry_main.lasso?id=12560&breadcrumlink=&breadcrum=&sub_values=&site_Bus_Man=&site_dev=&site_eco=&site_env_eco=&site_inn_tech=&site_int_pol=&site_law=&site_pub_soc= View Details

Keywords: Sean Silverthorne

02 Sep 2015
What Do You Think?

What's Wrong With Amazon’s Low-Retention HR Strategy?

Comparison of Costco to Wal-Mart’s Sam’s Club,” Academy of Management Perspectives, August 2006. David Glass, in a comment confirmed by email on April 10, 2002. James L. Heskett, Earl W. Sasser, Jr., and Leonard A. Schlesinger, What... View Details

Keywords: by James Heskett; Web Services; Retail; Apparel & Accessories; Consumer Products; Fashion

Guest Column

Decarbonizing Economy Requires Lot More Electricity: Big Ramp-ups in Solar, Wind Power Are Needed

By: Jurgen Weiss

The column summarizes the findings of a report prepared for the Coalition for Community Solar Access, which concludes that to achieve New England's 2050 economy-wide greenhouse gas emissions reductions goals would require increasing the annual deployments of new... View Details

Keywords: Decarbonization; Electricity; Renewable Energy; Green Technology; New England

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August 2017 (Revised November 2017)
Case

VTS

By: Mark Roberge and Michael Roberts

The case raises issues around sales force deployment and management issues in the SaaS industry. Specifically, VTS sells a software product to the real estate industry and has designed a Go-to-Market strategy for what the founders perceive to be the unique... View Details

Keywords: Salesforce Management; Compensation and Benefits; Managerial Roles; New York (city, NY)

01 Feb 2011
First Look

First Look: Feb. 1

clamor for accountability, it is tempting to accept the popular normative view that more accountability is better. But is it feasible, or even desirable, for nonprofit organizations to be accountable to everyone for everything? The challenge for leadership and View Details

October 1991 (Revised December 1993)
Case

Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the Mission(s) Alive

Ben & Jerry's is an anti-establishment, values-driven company that has become a successful venture. The dominant founder, Ben Cohen, is not an effective manager, but he brings creative marketing and product skills that have been important to the company's success. He... View Details

Keywords: Mission and Purpose; Organizational Culture; Entrepreneurship; Compensation and Benefits; Manufacturing Industry; Food and Beverage Industry

28 Jan 2019
Research & Ideas

Forget Cash. Here Are Better Ways to Motivate Employees

rewarded, despite the fact that US companies are spending more than a fifth of their budgets on wages. What employees crave even more is to feel that their managers appreciate them and aren’t afraid to show it, not only in paycheck terms,... View Details

Keywords: by Dina Gerdeman

Research Summary

Designing Productive Zones of Privacy

By: Ethan S. Bernstein

A common theme that integrates my research and course development is how increasingly transparent workplaces can improve productivity and performance by putting up certain boundaries to observation. While the research above empirically and theoretically explores the... View Details

Keywords: Transparency; Privacy; Field Experiments; Design; Organizational Design; Performance

August 2001
Case

Charmed Technology

By: Youngme E. Moon

Charmed Technology, a California start-up known primarily for its high-profile fashion shows featuring "wearable" computers, has just released its first product. The "CharmIT" is being billed as the world's first affordable, wearable computer for consumers. The key... View Details

Keywords: Entrepreneurship; Resignation and Termination; Technological Innovation; Marketing Strategy; Product Development; Luxury; Information Infrastructure; Value Creation; Computer Industry; Fashion Industry

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Teaching Interest

Leadership and Organizational Behavior (LEAD)

By: Ethan S. Bernstein

Professor Bernstein taught Leadership and Organizational Behavior (LEAD) from 2013-2016 (7 sections). This course focuses on how managers become effective leaders by addressing the human side of enterprise.

The course is divided into five modules:View Details

Keywords: Leadership; Organizations; Personal Development and Career; Relationships; Communication

December 2022 (Revised January 2025)
Case

Akooda: Charging Toward Operational Intelligence

By: Christopher Stanton and Mel Martin

The Akooda case describes the challenges confronting founder and CEO Yuval Gonczarowski (MBA ‘17) in 2022 as he attempts to boost sales. Launched in November 2020, Akooda was an AI company that mined 20 different sources of digital data, from tools like Slack, Google... View Details

Keywords: Data Mining; Productivity; Monitoring; Data Analysis; AI and Machine Learning; Knowledge Management; Operations; Problems and Challenges; Employee Relationship Management; Information Technology Industry; Technology Industry; Information Industry; Boston; Israel

January 2011 (Revised July 2011)
Supplement

Caterpillar, Inc. (B)

By: David F. Hawkins

Analyst must identify role of management and actuarial judgment in measuring corporate post employment benefit obligations and assets. View Details

Keywords: Accounting; Compensation and Benefits; Resignation and Termination; Manufacturing Industry; Mining Industry; Consumer Products Industry

March 2023
Case

Moderna

By: Marco Iansiti, Karim R. Lakhani, Hannah Mayer, Kerry Herman, Allison J. Wigen and Dave Habeeb

This multimedia case follows the story of Moderna and its entry into vaccine development in the wake of the COVID-19 pandemic. In summer 2020, Stephane Bancel, CEO of biotech firm Moderna, faces several challenges as his company races to develop a vaccine for COVID-19.... View Details

Keywords: Health Pandemics; Research and Development; Digital Transformation; Health Testing and Trials; Biotechnology Industry; Pharmaceutical Industry

January 31, 2019
Article

The Backlash to Larry Fink's Letter Shows How Far Business Has to Go on Social Responsibility

By: Mark R. Kramer

Larry Fink, CEO of BlackRock, the world’s largest investor with $6 trillion under management, evoked heated controversy with his remarks last week that his company would change its hiring and potentially its compensation structure to advance diversity and ensure that... View Details

Keywords: Diversity; Corporate Social Responsibility and Impact; Mission and Purpose

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Register to Read

2009
Article

Running Out of Numbers: Scarcity of IP Addresses and What To Do About It

By: Benjamin Edelman

The Internet's current numbering system is nearing exhaustion: Existing protocols allow only a finite set of computer numbers ("IP addresses"), and central authorities will soon deplete their supply. I evaluate a series of possible responses to this shortage: Sharing... View Details

Keywords: Internet; Performance Capacity; Technology Networks; Market Transactions; Resource Allocation; Policy; Price; Information Technology Industry