Publications

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April 2014 (Revised June 2015)
Case

Making stickK Stick: The Business of Behavioral Economics

By: Leslie John, Michael Norton and Michael Norris

Email mking@hbs.edu for a courtesy copy.

stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case... View Details

Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States

03 Feb 2015
Working Paper Summaries

Regulator Leniency and Mispricing in Beneficent Nonprofits

Keywords: by Jonas Heese, Ranjani Krishnan & Frank Moers

06 Apr 2021
News

Day of 4 Million Vaccines Signals Sharp Turnaround for U.S.

April 1996 (Revised June 2000)
Case

Boston Beer Company, Inc., The

Capital markets may have overcapitalized the craft brewing industry during a flurry of new IPOs. In the context of this "hot" IPO market each individual company's valuation may seem reasonable. However, after careful analysis of each company's financial statement and... View Details

Keywords: Initial Public Offering; Analysis; Valuation; Industry Growth; Food and Beverage Industry; Boston

January 1995 (Revised March 1995)
Case

GuateSalud

Dr. Glenn Lopez, the founder and general director of GuateSalud, faces cash flow problems and some crucial choices about how to expand his innovative health maintenance organization for agricultural workers in rural Guatemala. The case describes Lopez's six-year... View Details

Keywords: Social Entrepreneurship; Health Care and Treatment; Government and Politics; Conflict and Resolution; Health Industry; Guatemala

07 Dec 2014
News

How Wall Street Bent Steel

02 Aug 2019
News

Will there be 2020 foresight regarding America's skills dilemma?

31 Oct 2017
News

Giving Doctors What They Need to Avoid Burnout

May 2024
Case

SofMedica Group: Managing Growth

By: Boris Groysberg and Sarah L. Abbott

SofMedica Group had expanded from its origins as a medical equipment distributor in Romania to a holding company with four business lines operating in six countries. This expansion had been driven by SofMedica’s mission: to make cutting edge medical technology... View Details

08 May 2018
First Look

First Look at New Research and Ideas, May 8, 2018

improve pediatric care, and address the challenges posed by a rapidly changing health care environment. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/718420 Harvard Business School Case... View Details

Keywords: Sean Silverthorne

11 Feb 2016
News

Standardizing Patient Outcomes Measurement

June 1991 (Revised March 1995)
Case

Becton Dickinson (A): Corporate Strategy

By: Michael Beer

This case series introduces the strategic human resource management (SHRM) process. SHRM is an action research program designed to align the organization and management of human resources with strategy. This case describes the health care industry, Becton Dickinson's... View Details

Keywords: Business or Company Management; Corporate Strategy; Alignment; Human Resources; Health Industry

April 2023 (Revised September 2023)
Case

Levels: The Remote, Asynchronous, Deep Work Management System

By: Joseph B. Fuller and George Gonzalez

Levels is a highly innovative startup in the health care space. They intend to revolutionize health by linking behavior—eating, exercise, sleeping, etc.—to changes in metabolism. They believe metabolic health can be managed through careful monitoring of changes in... View Details

Keywords: Applications and Software; Business Startups; Organizational Culture; Management Style; Technology Industry; United States

29 Oct 2019
News

Walgreens adds in-store weight loss clinics to gain store traffic

10 Oct 2019
News

The Case for the Public Option Over Medicare for All

June 2011 (Revised May 2012)
Case

L'Oréal: Global Brand, Local Knowledge

By: Rebecca M. Henderson and Ryan Johnson

Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an aging population in the West, ethnic... View Details

Keywords: Globalization; Brands and Branding; Marketing Communications; Change Management; Sales; Emerging Markets; Segmentation; Innovation and Invention; Beauty and Cosmetics Industry; France; United States