Publications

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February 1996
Case

Chadwick, Inc.: The Balanced Scorecard (Abridged)

By: Robert S. Kaplan

The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details

Keywords: Balanced Scorecard; Research and Development; Product Launch; Commercialization; Consumer Behavior; Customer Focus and Relationships; Performance Evaluation; Pharmaceutical Industry

March 2006
Case

Bringing OTC back to the Exchange: Euronext.liffe's launch of ABC

Euronex.liffe, a derivatives trading exchange, launches matching, clearing, and confirmation services for the over-the-counter market. This combination of services creates a new platform for a market that potentially cannibalizes its current exchange-based services. Is... View Details

Keywords: Value Creation; Digital Platforms; Consolidation; Financial Markets; Network Effects

May–June 2021
Article

Why Start-ups Fail

By: Thomas R. Eisenmann

If you’re launching a business, the odds are against you: Two-thirds of start-ups never show a positive return. Unnerved by that statistic, a professor of entrepreneurship at Harvard Business School set out to discover why. Based on interviews and surveys with hundreds... View Details

Keywords: Entrepreneurship; Business Startups; Problems and Challenges; Failure

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January – February 2011
Article

How to Design a Winning Business Model

By: Ramon Casadesus-Masanell and Joan E. Ricart

Most executives believe that competing through business models is critical for success, but few have come to grips with how best to do so. One common mistake is enterprises' unwavering focus on creating innovative models and evaluating their efficacy in standalone... View Details

Keywords: Business Model; Design; Strength and Weakness; Competitive Strategy; Competitive Advantage

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15 May 2007
First Look

First Look: May 15, 2007

Working PapersI'll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders Authors:Todd Rogers, Katherine L. Milkman, and Max H. Bazerman Abstract How do... View Details

Keywords: Martha Lagace

February 2016 (Revised May 2016)
Case

Dinr: My First Start-up (A)

By: Shikhar Ghosh and Kristina Maslauskaite

In May 2012, a young employee at Google's London office, Markus Berger, was thinking whether he should quit his job and go after his dream of becoming an entrepreneur. Berger's idea was to create Dinr, a company that would offer an upscale food ingredient delivery... View Details

Keywords: Exit Strategy; Startup; Start-up; Business Exit or Shutdown; Business Startups; Entrepreneurship; Food

October 1990 (Revised June 1992)
Case

Direct Product Profitability at Hannaford Brothers Co.

By: Walter J. Salmon

Concerns the pioneering use of a method of accounting in retailing which takes into account not only sales and the cost of goods sold but, at the item level, all of the variable costs associated with each item that is sold. Focuses on the strengths and weaknesses of... View Details

Keywords: Accounting; Cost; Price; Sales; Opportunities; Retail Industry

07 Feb 2017
News

This activist group is trying to oust Mark Zuckerberg as Facebook’s chairman

13 Dec 2015
News

Socially Responsible Gifts Are Great—Primarily for the Givers

30 May 2012
News

Widening Secret Patents Seen as Costing Inventors' Rights

12 Nov 2020
News

One way to boost job growth: with more businesses started by women

21 Mar 2018
News

These Women Could Be the Tech Industry's Next Great CEOs

12 Apr 2017
Video

Tariro Goronga

Research Summary

The Consumer-Direct Channel: "We've Come Full Spiral"

Professor Lemon is currently engaged in a field research project investigating the extent to which new "channels" such as the Internet and home grocery delivery represent a dramatic shift in consumer buying behavior. She is working with a consortium of global... View Details

January 2008 (Revised August 2008)
Case

AT&T v. Microsoft (A): IP Litigation Strategy

By: Willy Shih

This case examines a hard fought litigation over a patent that originated at Bell Labs. It illustrates the challenges that technology companies face today innovating in a complex intellectual property environment in fields where there is a high amount of... View Details

Keywords: Technological Innovation; Patents; Lawsuits and Litigation; Conflict and Resolution; Strategy; Technology Industry

May 2021
Case

Career at a Crossroads? (A)

By: James K. Sebenius and Alex Green

A career professional at a major consumer goods company, Kym Lew Nelson is hoping to negotiate a promotion to vice president, which would make her one of the senior-most African American women in the organization. But when Nelson’s white German boss arrives in the... View Details

Keywords: Culture; Negotiation; Race; Gender; Organizational Culture; Prejudice and Bias; United States

25 Jul 2011
Research & Ideas

How Disruptive Innovation is Remaking the University

beleaguered legislatures have begun to resist costs that consistently rise faster than those of other goods and services. With the advent of high-quality online learning, there are new, less expensive... View Details

Keywords: by Clayton M. Christensen & Henry J. Eyring; Education

May 2004 (Revised June 2004)
Case

SchmidtCo (A)

John Schmidt's project to convert the information system of his auto parts distribution business is in real trouble, putting his company at risk. He must decide what his decision problem is and set appropriate objectives as well as create a good set of alternatives... View Details

Keywords: Business or Company Management; Risk Management; Negotiation; Information Technology; Decision Making; Distribution Industry; Auto Industry