Publications

March 1991 (Revised June 1993)
Case

Chevron Corp.: Corporate Image Advertising

By: John A. Quelch

Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details

Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States

17 Jun 2002
Research & Ideas

Entrepreneurship in Asia and Foreign Direct Investment

worried about the ascendance of China, while firms in Taiwan and Hong Kong have reaped enormous benefits from Chinese economic expansion, according to Huang. He presented his new research proposal to an audience of faculty and doctoral... View Details

Keywords: by Martha Lagace

24 Apr 2014
News

Seeing an opportunity to treat people with serious skin disorders

Rahul Mehendale (MBA 2003), CEO of mySkin, talks about this impact his company has in medical and cosmetic cases. (Published April 2014) View Details

16 Sep 2013
News

Earnings Calls That Get Lost in Translation

Keywords: Securities, Commodities, and Other Financial Investments; Finance

01 Sep 2017
News

Futures Made Bright Through Opportunity

Helping African Businesses Compete on the Global Stage Sheila Kyarisiima’s (MBA/MPA 2017) curiosity about building things, especially infrastructure, prompted the Kampala, Uganda, native to come to the United States in 2007 to study... View Details

Keywords: Management of Companies and Enterprises; Management

March 2007
Teaching Note

Latvia: Economic Strategy after EU Accession (TN)

By: Michael E. Porter and Christian H.M. Ketels

Teaching note to 707515. View Details

Keywords: Multinational Firms and Management; Emerging Markets; Market Entry and Exit; Perspective; Opportunities; Retail Industry; Latvia; Russia; China; Germany; India

May 1994
Case

Colgate-Palmolive: Managing International Careers

Colgate-Palmolive, the U.S.-based consumer products firm, has long emphasized international experience for its managers and has developed a comprehensive policy to manage expatriate assignments. The rise in dual-career families has made some managers reluctant to... View Details

Keywords: Business or Company Management; Multinational Firms and Management; Personal Development and Career; Experience and Expertise; Consumer Products Industry; United States

January 2005 (Revised April 2005)
Case

Wal-Mart, 2005

By: David B. Yoffie and Barbara Mack

Wal-Mart has been expanding, both domestically and internationally. Covers recent developments at Wal-Mart, including new stores, new store formats, and international expansion. View Details

Keywords: Globalized Firms and Management; Competition; Expansion; Innovation and Invention; Retail Industry; United States

April 1992 (Revised June 1993)
Case

Otis South Africa (A)

By: Michael Beer

Otis Worldwide CEO, George David, was frustrated with the slow pace of nonwhite advancement within Otis South Africa. After a few years of trying to elicit action from South African management, he decided to send a 28-year old U.S. employee to take over as the human... View Details

Keywords: Business Subsidiaries; Multinational Firms and Management; Race; Operations; Business Headquarters; Performance Improvement; Human Resources; Cross-Cultural and Cross-Border Issues; Industrial Products Industry; South Africa; United States

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06 Mar 2006
What Do You Think?

The China Dilemma for U.S. Firms: Comply, Resist, or Leave?

Summing Up The jury is in. Nearly all respondents to this month's column would advise U.S. firms such as Yahoo, Google, Cisco, and Microsoft to continue to operate in China despite the government's possible use of their content or... View Details

Keywords: by James Heskett; Technology

06 Jun 2013
Op-Ed

How to Do Away with the Dangers of Outsourcing

diminishing the quality and even viability of its offerings. Outsourcing Has Its Costs Just ask Boeing. No firm placed a bigger bet on the virtual organization model. Its new 787 Dreamliner was going to be the UN of manufactured goods:... View Details

Keywords: by Ranjay Gulati; Manufacturing; Apparel & Accessories; Fashion

January 2010 (Revised November 2012)
Teaching Note

Genzyme's CSR Dilemma: How to Play its HAND (TN)

By: Christopher A. Bartlett

Teaching Note for [910407]. View Details

Keywords: Programs; Intellectual Property; Corporate Social Responsibility and Impact; Partners and Partnerships; Multinational Firms and Management; Competitive Strategy; Markets; Biotechnology Industry

March 2007
Teaching Note

Lamoiyan Corporation of the Philippines: Challenging Multinational Giants (TN)

By: Peter J. Coughlan, Jordan I. Siegel and John R. Wells

Teaching note to 704405. View Details

Keywords: Competitive Strategy; Multinational Firms and Management; Growth and Development Strategy; Going Public; Product Development; Trade; Consumer Products Industry; Philippines

2022
Book

Les multinationales suisses dans l'arène politique (1942–1993) [Swiss Multinationals in the Political Arena (1942–1993)]

By: Sabine Pitteloud

En décembre 2020, les Suisses votaient sur l’initiative populaire « pour des multinationales responsables ». Cet épisode récent a rappelé que la régulation de l’activité des sociétés multinationales fait l’objet de luttes politiques, auxquelles participent les... View Details

Keywords: Multinational Enterprise; Multinational Companies; Multinational Corporations; Lobbying; Business ＆ Government Relations; Labor Relations; Relocation; Offshoring And Outsourcing; Corporate Regulation; Transnational Regulation; Multinational Firms and Management; Business and Government Relations; Governing Rules, Regulations, and Reforms; International Relations; Food and Beverage Industry; Pharmaceutical Industry; Manufacturing Industry; Switzerland

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01 Dec 2008
Lessons from the Classroom

How Many U.S. Jobs Are ‘Offshorable’?

predictions of the future. "We wanted students to understand that, as future business leaders, they are likely to face an unprecedented array of options concerning what they can do where," Rivkin says. "The idea that you might offshore the reading of radiology films or... View Details

Keywords: by Julia Hanna

January 1988 (Revised February 1991)
Case

Intercon Japan

Describes the many international sourcing initiatives in a multinational connector manufacturing company from the standpoint of an independent and very successful subsidiary in Japan. Students can explore the conflicts inherent in the situation and thus the more... View Details

Keywords: Business Subsidiaries; Multinational Firms and Management; Supply Chain Management; Manufacturing Industry; Japan