Publications

March 2024
Case

Unintended Consequences of Algorithmic Personalization

By: Eva Ascarza and Ayelet Israeli

“Unintended Consequences of Algorithmic Personalization” (HBS No. 524-052) investigates algorithmic bias in marketing through four case studies featuring Apple, Uber, Facebook, and Amazon. Each study presents scenarios where these companies faced public criticism for... View Details

Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Customization and Personalization; Technology Industry; Retail Industry; United States

October 2017
Supplement

Maggie Wilderotter: The Evolution of an Executive: Video Supplement

By: Boris Groysberg, Sarah L. Abbott and Robin Abrahams

In a career that spanned over 30 years, Maggie Wilderotter served as CEO of two publicly traded companies and served on 32 corporate and nine association and non-profit boards of directors. The case looks at the progression of Wilderotter’s career; the decisions she... View Details

Keywords: Leadership; Managing People; Networks; Strategy And Leadership; Personal Development and Career; Personal Characteristics; Leadership Style; Social and Collaborative Networks; Gender; Power and Influence; Telecommunications Industry; United States

March 1998 (Revised March 1999)
Case

Shepard Quraeshi Associates (A)

By: Lynn S. Paine and Harold F. Hogan Jr

Samina Quraeshi, principal of Boston-based Shepard Quraeshi Associates, must decide whether to take legal action against her key employees after they leave her firm to start their own, taking with them key clients and data. Quraeshi sees the situation as reflecting... View Details

Keywords: Ethnicity; Nationality; Ethics; Employees; Gender; Cross-Cultural and Cross-Border Issues; Immigration; Growth and Development Strategy; United States

April 2010
Case

A Giant Among Women

By: Willy C. Shih, Ethan S Bernstein, Maly Hout Bernstein, Jyun-Cheng Wang and Yi-Ling Wei

Few CEOs successfully manage the evolution of their companies from OEM outsourcer to branded manufacturer to expert consumer marketer as well as Tony Lo, CEO of Giant Manufacturing Co. Ltd., now the largest bicycle manufacturer in the world. In the mid-1980s, Giant... View Details

Keywords: Consumer Behavior; Customer Focus and Relationships; Global Strategy; Gender; Customer Satisfaction; Product Development; Bicycle Industry; Taiwan

Keywords: NGO; Development

November 2007
Case

Differences at Work: Emily (A)

By: Sandra J. Sucher and Rachel Gordon

In Differences at Work: Emily (A) HBS Case No. 9-408-014 Emily, a private equity analyst, reads disturbing, sexually focused emails written about her by work colleagues and acquaintances after they all attended a work-related social event. Emily debates what she should... View Details

Keywords: Moral Sensibility; Behavior; Decision Choices and Conditions; Organizational Culture; Problems and Challenges; Gender

04 Sep 2019
Research & Ideas

'I Know Why You Voted for Trump' and Other Motivation Misperceptions

senior writer for Harvard Business School Working Knowledge. [Image: istockphoto] Related Reading: You Probably Have a Bias for Making Bad Decisions. Here's Why. How Gender Stereotypes Kill a Woman’s Self-Confidence Research Paper:... View Details

Keywords: by Dina Gerdeman

22 Apr 2002
Research & Ideas

Work, Family, Private Life: Why Not All Three?

own experiences and offered expertise as well as personal reflection on this all-too-common dilemma. Myra Hart a professor at Harvard Business School and an expert on gender in organizations, described her research and the outreach she's... View Details

Keywords: by Martha Lagace

Web

Trade Cards - The Art of American Advertising

Richards, Encyclopedia of Ephemera: A Guide to Fragmentary Documents of Everyday Life for the Collector, Curator, and Historian . New York: Routledge, 2000, p. 335. 22 Eleanor Garvey, The Adman in the Parlour: Magazines and the Gendering... View Details

17 Aug 2015
News

The Play Alchemist

business life. “Too often, people view ethnicity or gender as an obstacle to overcome,” says Mathews. “However, our company’s ability to show so much empathy for so many different groups around the world actually gives us a leg up when... View Details

Keywords: Constantine von Hoffman

05 Aug 2014
News

A Diversified Portfolio

of angel investors in early 2009 and noticed, "I was the only woman in the room." She also observed that the companies under review had all-male leadership teams. She knew that the level of gender discrepancy among investors likely meant... View Details

Keywords: Constantine von Hoffman

September 2020 (Revised July 2022)
Teaching Note

Algorithmic Bias in Marketing

By: Ayelet Israeli and Eva Ascarza

Teaching Note for HBS No. 521-020. This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and... View Details

Keywords: Marketing; Race; Ethnicity; Gender; Diversity; Prejudice and Bias; Decision Making; Ethics; Customer Relationship Management; Retail Industry; Technology Industry; Apparel and Accessories Industry; United States

October 2010
Article

Power Posing: Brief Nonverbal Displays Affect Neuroendocrine Levels and Risk Tolerance

By: Dana R. Carney, Amy J.C. Cuddy and Andy J. Yap

Humans and other animals express power through open, expansive postures and powerlessness through closed, constrictive postures. But can these postures actually cause power? As predicted, results revealed that posing in high-power (vs. low-power) nonverbal displays... View Details

Keywords: Risk and Uncertainty; Nonverbal Communication; Behavior; Decision Choices and Conditions; Gender; Power and Influence

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September 2008 (Revised March 2009)
Supplement

Traversing a Career Path: Pat Fili-Krushel (B)

By: Kathleen L. McGinn, Deborah M. Kolb and Cailin B. Hammer

Pat Fili-Krushel has agreed to take on the job of first executive vice president of administration for AOL Time Warner, leading corporate human resources, internal communications, real estate and facilities, and other administrative roles for the combined company. She... View Details

Keywords: Conflict Management; Leadership; Managerial Roles; Negotiation Tactics; Personal Development and Career; Gender; Power and Influence; Media and Broadcasting Industry; Publishing Industry; United States