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January 2014 (Revised June 2014)
Case

Dumb Ways To Die: Advertising Train Safety (A)

By: John Quelch

The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details

Keywords: Viral Marketing; Advertising; Marketing Communications; Social Marketing; Digital Marketing; Advertising Industry; Media and Broadcasting Industry; Public Administration Industry; Oceania; Europe

December 2013 (Revised February 2014)
Supplement

Reinventing Brainlab (B)

By: Regina E. Herzlinger and Karol Misztal

The management of Germany's Brainlab AG, a leading provider of software-driven oncology and surgery solutions, needs to evaluate strategic options for proceeding without an exclusive hardware partner in its most profitable business segment. View Details

Keywords: Strategy; Information Infrastructure; Applications and Software; Medical Specialties; Information Technology Industry; Health Industry; Germany

2011
Working Paper

Sustainable Fleet Operations: The Collaborative Adoption of Electric Vehicles

By: Vanessa Chocteau, David F. Drake, Paul R. Kleindorfer, Renato J. Orsato and Alain Roset

Keywords: Fleet Management; Carbon Regulation; Sustainable Operations; Collaboration; Environmental Sustainability; Transportation; Cooperation; Energy Sources; Manufacturing Industry; Green Technology Industry; Service Industry; Auto Industry; France

November 2013
Teaching Note

Vitalia Franchise

By: Regina E. Herzlinger

Keywords: Entrepreneurship; Health Care and Treatment; Ownership; Expansion; Health; Health Industry; Spain

1997
Chapter

The Deutsche Bank

By: David A. Moss

Keywords: Banks and Banking; Banking Industry; Germany

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2006
Article

Performance Measure Properties and the Effect of Incentive Contracts

By: J. Bouwens and L. van Lent

Using data from a third-party survey on compensation practices at 151 Dutch firms, we show that less noisy or distorted performance measures and higher cash bonuses are associated with improved employee selection and better-directed effort. Specifically, (1) an... View Details

Keywords: Motivation and Incentives; Data and Data Sets; Problems and Challenges; Performance Evaluation; Compensation and Benefits; Netherlands

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June 2013
Supplement

Multiasistencia: Redefining the Relationship with its Service Professionals. Spreadsheet Supplement

By: Francisco de Asis Martinez-Jerez

Multiasistencia, a major Spanish BPO of insurance repairs, is changing the relational contract with its service profesionals from a referral model to a guaranteed workload one. View Details

Keywords: Outsourcing; Incentives; Relational Contracts; Business Model; Motivation and Incentives; Job Cuts and Outsourcing; Contracts; Insurance Industry; Spain

May 2013
Teaching Plan

High Wire Act: Credit Suisse and Contingent Capital

By: Clayton Rose and David Lane

Late in 2010, Credit Suisse CEO Brady Dougan and his team considered whether or not to issue contingent capital, which Swiss regulators would require by 2019. They faced a number of substantial issues, including: Would contingent capital actually work as conceptualized... View Details

Keywords: Financial Institutions; Capital Markets; Financial Crisis; Decision Choices and Conditions; Leadership; International Finance; Financial Liquidity; Risk and Uncertainty; Competitive Strategy; Financial Services Industry; Switzerland

2013
Chapter

The Welfare State as an Investment Strategy: Denmark’s Flexicurity Policies

By: Arthur Daemmrich and Thomas Bredgaard

This chapter examines how the welfare state can serve as a national strategy to invest in economic competitiveness and sustainable national prosperity, as well as the significant challenges associated with operating an open economy in a period of increased labor... View Details

Keywords: Open Economy; Welfare; Competitive Advantage; Economic Growth; Human Capital; Government and Politics; Denmark

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October 8, 2012
Column

Henkel's Culture Shift

By: Robert Simons

This case descriibes a CEO-led organizational transformation driven by stretch goals, performance measurement, and accountability. When Kasper Rorsted became CEO of Henkel, a Germany-based producer of personal care, laundry, and adhesives products, in 2008, he was... View Details

Keywords: Strategy Execution; Culture; New CEO; Change; Performance Measures; Accountability; Organizational Change and Adaptation; Corporate Accountability; Leading Change; Competitive Strategy; Organizational Culture; Performance Evaluation; Consumer Products Industry; Germany

December 1998 (Revised January 2004)
Case

Singulus

By: Walter Kuemmerle and Chad S Ellis

Describes Singulus, the compact disk metallizer business of Leybold AG, a large German company, which has been put up for sale. In April 1995, buyout firm Schroder Ventures has to decide whether to acquire the business. The investment decision is complicated by a... View Details

Keywords: Leveraged Buyouts; Decision Choices and Conditions; Manufacturing Industry; Germany

September 2012
Case

Ringier - Building a Digital-Age Media Company

By: Felix Oberholzer-Gee

Overview of the strategic re-orientation and diversification of Ringier, a Swiss based media company, as they confront the challenges of staying competitive and profitable in the new and increasingly digital media landscape. View Details

Keywords: Media And Publishing; Publishing; Media; Organizational Structure; Strategy; Diversification; Publishing Industry; Media and Broadcasting Industry; Switzerland

August 2012 (Revised February 2017)
Case

Porto Adriatico

By: Arthur I Segel

In March 2012, Jack Dawkins is in the early stages of leading the development of an old navy yard in Croatia into a mixed-use waterfront community of residences, hotel rooms, shops and dining. Catering to those arriving by superyachts and other leisure boats, and set... View Details

Keywords: Real Estate; Project Finance; Projects; Planning; Real Estate Industry; Croatia

April 2012 (Revised October 2013)
Case

Switzerland: Foreign Pressure and Direct Democracy

By: Julio J. Rotemberg and Jonathan Naharro Martin

Keywords: Switzerland

January 2012
Case

DONG Energy: Clean and Reliable Energy

By: Joseph L. Bower and Elena Corsi

Keywords: Energy; Green Technology Industry; Energy Industry; Denmark

October 2011 (Revised October 2013)
Case

A New Financial Policy at Swedish Match

By: Bo Becker and Michael Norris

Swedish Match is a profitable smokeless tobacco company with low debt compared to other firms in its industry. The firm's CFO now wants to revise the firm's conservative financial policy. View Details

Keywords: Capital Structure; Corporate Finance; Sweden

April 2011 (Revised December 2013)
Case

Boardroom Change in Norway

By: Jay W. Lorsch and Melissa Barton

In 2003, the Norwegian Parliament amended the Public Limited Companies Act in order to achieve greater representation of women on corporate boards. According to the amendment, all state-owned companies and public limited companies were required to have at least 40%... View Details

Keywords: Laws and Statutes; Gender; Corporate Governance; Norway

April 2011
Teaching Note

Santander Consumer Finance (TN)

By: J. Gunnar Trumbull

Teaching Note for 711015. View Details

Keywords: Organizational Structure; Expansion; Decisions; Economic Slowdown and Stagnation; Credit; Growth and Development; Personal Finance; Management Practices and Processes; Banking Industry; Spain

March 2011 (Revised March 2012)
Case

Fraunhofer: Innovation in Germany

By: Diego A. Comin, J. Gunnar Trumbull and Kerry Yang

Fraunhofer is one of the largest applied research organizations in the world. With 17,000 employees and a 1.6 billion euros budget, Fraunhofer has 60 institutes in Germany that cover most fields of science. The case examines the consequences that Fraunhofer has for the... View Details

Keywords: Economy; Entrepreneurship; Financial Markets; Government and Politics; Labor; Markets; Outcome or Result; Research and Development; Competitive Strategy; Germany

August 2010 (Revised February 2014)
Case

Vitalia Franchise

By: Regina E. Herzlinger and Beatriz Munoz-Seca

Cathy Hoffmann has rapidly grown her novel facilities for day care therapy for elders with mild cognitive and physical problems. But she needs to decide whether to franchise or own the next expansion. View Details

Keywords: Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Ownership Stake; Franchise Ownership; Expansion; Health Industry; Spain

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