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  • Web

Leadership - Faculty & Research

revolutionize financial services in Latin America. Starting with a 14-person team and a prepaid card linked to a digital app, Ualá rapidly expanded into a comprehensive financial services platform. By early 2022, it served over 4 million... View Details
  • Web

Mammon: The Money Devil - Coin and Conscience – Baker Library | Bloomberg Center, Historical Collections

Misers, Moneylenders, and Thieves Next – Biblical and Mythological Scenes © President and Fellows of Harvard College Baker Library Historical Collections Kress Collection Credits Digital Accessibility View Details
  • Web

Faculty & Research - Leadership

America. Starting with a 14-person team and a prepaid card linked to a digital app, Ualá rapidly expanded into a comprehensive... January 2025 Case Summer Health: Raising an AI-First Company? By: Jeffrey J. Bussgang , Sarah Mehta and... View Details
  • Web

Photography and Print Advertising - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

Realities Route of the Exhibition Research Links Credits Copyright © Presidents and Fellows of Harvard College Harvard University Harvard Employment Digital Accessibility View Details
  • 16 Jun 2020
  • Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

management and digital marketing tools for entertainment venues and sports teams (largely unused during the pandemic), switched to targeting small- and medium-sized traditional businesses struggling to survive. Fourth Quadrant: Firms... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service
  • 15 Nov 2022
  • Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

At the end of June 2022, a video was posted on TikTok with the theme, “I know Victoria’s secret.” The secret was that Victoria was “an old man who lives in Ohio making money off of girls like me cashing in on body issues.” The song was written by Jax, a View Details
Keywords: by John Deighton and Leora Kornfeld
  • 27 Apr 2016
  • Research & Ideas

How the FBI Reinvented Itself After 9/11

rendered them obsolete. Similarly, Gulati references Kodak (which failed to react quickly enough to the public demand for digital photography—even though its own researchers played a role in inventing the technology) and automakers like... View Details
Keywords: by Carmen Nobel
  • Research Summary

Professor Gilbert's research focuses on the areas of corporate entrepreneurship, discontinuous change, cognitive framing, and strategic resource allocation. Below is an description of his most recent research paper: 'Unbundling the Structure of Interia: Resource vs.... View Details
  • February 2023
  • Case

Seemore Meats & Veggies

By: Lou Shipley, Patricia Favreau and Mel Martin
Cara Nicoletti was an emerging food entrepreneur that had recently launched her first product, a sustainably sourced, vegetable-infused meat sausage. Brooklyn, New York City-based Seemore Meats & Veggies had seen promising signs of success in local markets and pockets... View Details
Keywords: Sales; Food; Logistics; Entrepreneurship; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; United States
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  • February 2000 (Revised August 2000)
  • Case

Boston.com

By: Thomas R. Eisenmann and Jon K Rust
How aggressively should an incumbent move when developing an online business that threatens its core product? With Internet competitors taking direct aim at the traditional print newspaper business model, the Boston Globe fought back with its own web initiative,... View Details
Keywords: Corporate Entrepreneurship; Decision Making; Change Management; Internet and the Web; Customer Relationship Management; Competitive Strategy; Publishing Industry; Information Technology Industry; United States
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  • June 2020
  • Teaching Note

Armarium: Luxury Fashion Brands for Rent

By: Jill Avery and David Fubini
Armarium, a two-sided digital platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details
Keywords: Luxury Brand; Fashion; Sharing Economy; Two-sided Marketplace; Target Market; Customer Selection; Marketing; Brands and Branding; Luxury; Two-Sided Platforms; Business Model; Growth and Development Strategy; Customer Value and Value Chain; Fashion Industry; Consumer Products Industry; United States; North America
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    Bonnie Cao

    • 29 Nov 2022
    • Research & Ideas

    How Much More Would Holiday Shoppers Pay to Wear Something Rare?

    it.” You Might Also Like: How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing) Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews Dog Eat Dog: Measuring Network Effects Using a View Details
    Keywords: by Michael Blanding; Retail
    • 07 Apr 2021
    • Research & Ideas

    How Teams Work: Lessons from the Pandemic

    meetings, and made an effort to replicate them online, “the results were striking,” the researchers write. “The challenge of replicating ‘hallway’ conversations via digital communication led interviewees to realize that these... View Details
    Keywords: by Kristen Senz
    • Web

    Doing Business with China: Early American Trading Houses - A Chronicle of the China Trade

    MA: East Asian Research Center, Harvard University, 1971, p. 115. Yen-P’ing Hao, The Commercial Revolution in Nineteenth-Century China: The Rise of Sino-Western Mercantile Capitalism . Berkeley: University of California Press, 1986, p. 28. View Details
    • 12 Mar 2006
    • Research & Ideas

    New Research Explores Multi-Sided Markets

    sellers), ad-supported media (ad sponsors and readers/viewers), computer operating systems (application developers and users), videogame consoles (game developers and geeks), shopping malls (retailers and consumers), digital media... View Details
    Keywords: by Sean Silverthorne; Technology
    • 07 Apr 2023
    • Research & Ideas

    When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big

    significant negative returns—an average loss of 19 percent after three months. "It could also be the case that they’re just pushing the hype because they want followers." Crypto influencers—many of whom are based overseas and use pseudonyms online—rarely advise their... View Details
    Keywords: by Kristen Senz
    • December 2020
    • Case

    Urban Company

    By: Krishna G. Palepu
    Urban Company is an India-based market platform that helps customers book home services and at home beauty services. The company differentiated itself by investing heavily in building customer trust. Rather than merely positioning itself as a lead generating... View Details
    Keywords: COVID-19 Pandemic; Entrepreneurship; Digital Platforms; Emerging Markets; Strategy; Service Delivery; Trust; Technology Industry; Service Industry; India
    Related
    • 09 Feb 2023
    • Blog Post

    The Sixth Year of Short Intensive Programs (SIPs) at HBS

    happening now. Decades of innovation, pre-existing trends and consumer evolution have been accelerated by a digital movement that was proliferated by COVID-19. However, some of the favorable market trends have changed in recent months.... View Details
    • Web

    Online Entrepreneurship & Innovation Courses | HBS Online

    New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a... View Details