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  • 20 Oct 2023
  • News

Highlights from the Fall 2023 Alumni Board Meeting

On the evening of Wednesday, October 11, Alumni Board members joined with current HBS students in the Spangler Center for "A Conversation about Life Lessons", which was led by Leslie Perlow, the Konosuke Matsushita Professor of Leadership. This October, more than 75... View Details
  • 30 Oct 2018
  • First Look

New Research and Ideas, October 30, 2018

ready for bots to become the face of its brand to its prospective customers? Purchase this case:https://hbsp.harvard.edu/product/518067-PDF-ENG Harvard Business School Case 318-114 Verizon 2018 In 2018, CEO Lowell McAdam led efforts to transform Verizon through View Details
Keywords: Dina Gerdeman
  • Web

Partners - Case Method Project

Digital Arts Magnet Valley Glen, CA CA 52 of 65 Sean Reagan California High School Whittier, CA CA 53 of 65 Katy Rees The Harker School San Jose, CA CA 54 of 65 Jacob Reid Mission High School San Francisco, CA CA 55 of 65 Ricardo Reyes... View Details
  • 01 Dec 2023
  • News

The Exchange: Help Wanted

emerged, and it’s one that hinges on social skills. Sadun leads the Digital Reskilling Lab at HBS; Fuller co-leads the School’s Managing the Future of Work project. Here, they talk about the rise of soft skills in the C-suite. Your... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 14 May 2013
  • First Look

First Look: May 14

of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories about some of the world's most successful entertainment brands,... View Details
Keywords: Sean Silverthorne

    Bonnie Cao

    • 07 Apr 2009
    • First Look

    First Look: April 7, 2009

    twenty-first-century collaboration, made possible by twenty-first-century information technologies. [ ] In this chapter we explore the new possibilities that digital networks create for firms as they seek to collaborate with customers.... View Details
    Keywords: Martha Lagace

      Social Strategies That Work

      Over a billion people use social platforms on the Internet, making them the most frequently visited category of sites. Some platforms, such as eHarmony, MeetUp, and Twitter, allow us to connect to strangers. eHarmony alone is estimated to account for one in six new... View Details
      • 29 Nov 2022
      • Research & Ideas

      How Much More Would Holiday Shoppers Pay to Wear Something Rare?

      it.” You Might Also Like: How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing) Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews Dog Eat Dog: Measuring Network Effects Using a View Details
      Keywords: by Michael Blanding; Retail
      • 07 Apr 2023
      • Research & Ideas

      When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big

      significant negative returns—an average loss of 19 percent after three months. "It could also be the case that they’re just pushing the hype because they want followers." Crypto influencers—many of whom are based overseas and use pseudonyms online—rarely advise their... View Details
      Keywords: by Kristen Senz
      • 07 Apr 2021
      • Research & Ideas

      How Teams Work: Lessons from the Pandemic

      meetings, and made an effort to replicate them online, “the results were striking,” the researchers write. “The challenge of replicating ‘hallway’ conversations via digital communication led interviewees to realize that these... View Details
      Keywords: by Kristen Senz
      • Web

      The Human Relations Movement: Harvard Business School and the Hawthorne Experiments, 1924-1933

      HBS Home HBS Index Contact Us A New Vision An Essay by Professors Michel Anteby & Rakesh Khurana The Online Exhibit Research Links Baker Library | Historical Collections | Site Credits | Digital Accessibility Contact Email:... View Details
      • June 2016 (Revised January 2018)
      • Case

      Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers

      By: Thales S. Teixeira and Morgan Brown
      By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details
      Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two Sided Markets; Digital Platforms; Marketing; Digital Marketing; Growth Management; Service Industry
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      • Web

      Photography and Print Advertising - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

      Realities Route of the Exhibition Research Links Credits Copyright © Presidents and Fellows of Harvard College Harvard University Harvard Employment Digital Accessibility View Details
      • 09 Feb 2023
      • Blog Post

      The Sixth Year of Short Intensive Programs (SIPs) at HBS

      happening now. Decades of innovation, pre-existing trends and consumer evolution have been accelerated by a digital movement that was proliferated by COVID-19. However, some of the favorable market trends have changed in recent months.... View Details
      • December 2020
      • Case

      Urban Company

      By: Krishna G. Palepu
      Urban Company is an India-based market platform that helps customers book home services and at home beauty services. The company differentiated itself by investing heavily in building customer trust. Rather than merely positioning itself as a lead generating... View Details
      Keywords: COVID-19 Pandemic; Entrepreneurship; Digital Platforms; Emerging Markets; Strategy; Service Delivery; Trust; Technology Industry; Service Industry; India
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      • 2015
      • Working Paper

      Online Word of Mouth and Product Review Disagreement

      By: Frank Nagle and Christoph Riedl
      Studies of online word of mouth have frequently posited―but never systematically conceptualized and explored―that the level of disagreement between existing product reviews can impact the volume and the valence of future reviews. In this study we develop a theoretical... View Details
      Keywords: Online Word Of Mouth; Online Communities; Viral Marketing; Online Product Reviews; Quality; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Social and Collaborative Networks; Digital Marketing; Analytics and Data Science
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      • 01 Sep 2009
      • First Look

      First Look: September 1

      While HGO met with some early market success, ultimately its fate would hinge on how other parts of the company viewed it and on how the rest of the company was performing financially. Purchase this case: http://cb.hbsp.harvard.edu/cb/product/608098-PDF-ENG Intel NBI:... View Details
      Keywords: Martha Lagace
      • 30 Nov 2021
      • In Practice

      What's the Role of Business in Confronting Climate Change?

      The 26th annual United Nations Climate Change Conference of the Parties, also known as COP26, ended with a hard-fought pact that called on businesses and governments to meet their climate change goals faster. The event followed an August report by the Intergovernmental... View Details
      Keywords: by Lynn Schenk and Dina Gerdeman
      • 16 Jun 2020
      • Research & Ideas

      Your Customers Have Changed. Here's How to Engage Them Again.

      management and digital marketing tools for entertainment venues and sports teams (largely unused during the pandemic), switched to targeting small- and medium-sized traditional businesses struggling to survive. Fourth Quadrant: Firms... View Details
      Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service