Publications

August 2018
Supplement

Garanti Payment Systems: Digital Transformation Strategy (B)

By: Shelle M. Santana and Esel Çekin

Supplements the (A) case. Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage... View Details

March 2020 (Revised July 2022)
Case

Levi Strauss (A): A Pioneer Lost in the Wilderness

By: Joshua Margolis, Ashish Nanda, Margaret Cross, Imran Manji and Bismah Rahmat

In 2011, newly appointed CEO Chip Bergh needed to urgently turn around the iconic but floundering denim apparel firm, Levi Strauss & Co. (LS&Co.) Famous for its blue jeans, LS&Co. had suffered a decline in revenue of 29% from $6.8 billion in 1997 to $4.8 billion in... View Details

Keywords: Turnarounds; Transformation; Strategy; Decision Choices and Conditions; Decision Making; Strategic Planning; Brands and Branding; Product Positioning; Product Marketing; Apparel and Accessories Industry

10 Mar 2016
News

Can Doug Lemov Save US Soccer?

approach to classroom teaching, his method for soccer education doesn’t rely on drills that focus on “rote” learning: “The thing that makes elite players is decision making,” Lemov told me. “They need to integrate not just how to do... View Details

01 Dec 2000
News

In War-Torn Liberia, Student Gains a Wealth of Experience

field, there is a critical need in project management for people with strong business skills." Ballou's work in Liberia also gave her a clearer sense of the role of business in shaping local political and social structures. In particular,... View Details

Keywords: Margie Kelley; Mining (except Oil and Gas); Mining (except Oil and Gas)

01 Nov 2024
In Practice

Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times

“Leaving Intuit Discussion.” That ended the uncertainty of who was and was not being laid off. Financial support was fair, with layoffs timed to enable employee vesting schedules for company stock View Details

Keywords: by Rachel Layne; Technology; Information Technology

January 2007 (Revised July 2013)
Case

To JV or Not To JV? That Is the Question (for XTech in China)

By: Daniel J. Isenberg and Paul W. Marshall

XTech, a leading manufacturer of metal parts for the telecommunications industry, is being pushed by its large equipment vendor customers to establish a manufacturing operation in China. CEO Reinhold Hesse is debating several options: establishing a joint venture,... View Details

September 2013
Article

Testimonials Do Not Convert Patients from Brand to Generic Medication

By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds

Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details

Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry

Read Now

04 Dec 2007
First Look

First Look: December 4, 2007

clubs," we show that 1) fees serve as a signal of price discounts, such that stores that charge fees are perceived as offering better deals for identical items; 2) the presence of fees can increase consumer spending and overall store... View Details

Keywords: Martha Lagace

24 Aug 2009
Research & Ideas

SuperCorp: Values as Guidance System

vanguard companies avoid "short- termism" and make choices with an eye on the future. "Management is temporary; returns are cyclical," IBM CEO Sam Palmisano said, explaining to me why he... View Details

Keywords: by Rosabeth Moss Kanter

November 1974 (Revised May 1994)
Case

Science Technology Co.

By: Thomas R. Piper

The president of a medium-sized electronics company is evaluating the financial forecasts and proposed financing program submitted by the chief financial officer. The forecasts are prepared in constant dollars, on which basis the proposed financing plan seems... View Details

Keywords: Currency; Financial Strategy; Forecasting and Prediction; Inflation and Deflation; Risk and Uncertainty; Outcome or Result; Technology Industry; Electronics Industry

12 Aug 2008
Op-Ed

Google-Yahoo Ad Deal is Bad for Online Advertising

elect to increase or decrease the number of advertising positions it shows on a page. Google can change the placement and prominence of ads, or make some ads more prominent than others. Google can reward or penalize advertisers through... View Details

Keywords: by Benjamin G. Edelman; Advertising; Publishing

20 May 2008
First Look

First Look: May 20, 2008

Life-Cycle Funds Authors:Francisco J. Gomes, Laurence J. Kotlikoff, and Luis M. Viceira Abstract We investigate optimal consumption, asset accumulation and portfolio decisions... View Details

Keywords: Martha Lagace

January 2008 (Revised October 2010)
Supplement

Sara Campbell Ltd. (B)

By: Romana Autrey, V.G. Narayanan and Julia Rozovsky

Supplements the Sara Campbell Ltd. (A) case by introducing additional concerns with Holt. In January of 1999, Campbell received a certified letter written by Holt. The letter described Holt's own frustration in working for Campbell. Students are given context to... View Details

Keywords: Decision Choices and Conditions; Employee Relationship Management; Management; Apparel and Accessories Industry

October 2007 (Revised March 2008)
Case

First National Bank's Golden Opportunity

By: Shawn A. Cole, Peter Tufano, Daniel Schneider and Daryl Collins

Executives at First National Bank in South Africa are considering whether to launch a potentially exciting, but rather unorthodox, new savings product. Instead of paying interest, this product gives depositors the chance to win large cash prizes each month. Michael... View Details

Keywords: Decision Choices and Conditions; Banks and Banking; Investment; Innovation and Invention; Product Launch; Demand and Consumers; Banking Industry; South Africa

15 Sep 2009
First Look

First Look: September 15

West, and Christian Lebiere Publication:Special Issue on Decisions from Experience. Journal of Behavioral Decision Making (forthcoming) Abstract Erev, Ert, View Details

Keywords: Martha Lagace

October 2008 (Revised December 2008)
Supplement

Gillette Company (E): Procter & Gamble

By: Rosabeth M. Kanter and Matthew Bird

After arriving in 2001 as the first outsider Chairman and CEO in Gillette history, Jim Kilts led a remarkable turnaround. But by late 2004 he had to make a difficult decision. To better position the 104-year-old, Boston-based company, he opted to sell it to... View Details

Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Leading Change; Growth and Development Strategy; Managerial Roles; Organizational Change and Adaptation

2000
Chapter

Is a Career in Finance (and which one?) Right for You?

By: James Waldroop and Timothy Butler

Keywords: Decision Choices and Conditions; Personal Development and Career; Finance; Financial Services Industry; Banking Industry