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Power and Influence - Course Catalog

dynamics and learning to use them as effective tools for analyzing your surroundings and achieving your goals. It is a course about getting things done in the real world, where politics View Details

29 May 2018
First Look

New Research and Ideas, May 29, 2018

back to the Hong Kong Disney parade, reflecting on how far the company had come and the lessons he had learned about reawakening the Disney magic. Purchase this case:https://hbsp.harvard.edu/product/717483-PDF-ENG Harvard Business School... View Details

Keywords: Dina Gerdeman

16 Oct 2018
First Look

New Research and Ideas, October 16, 2018

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 5 Complementarity By: Baldwin, Carliss Y. Abstract—The purpose of this chapter is to relate the theory of task networks and technology set forth in previous chapters to... View Details

Keywords: Dina Gerdeman

30 Nov 2022
Research & Ideas

Recruiters: Highlight Your Company’s Diversity, Not Just Perks and Pay

11-week-long field experiment in 2021 with 178,862 customers of Zippia, a career service agency. Customers seeking job postings received an email containing several recommended positions View Details

Keywords: by Sean Silverthorne

16 Apr 2019
First Look

New Research and Ideas, April 16, 2019

to soup, to fast-casual restaurants. His businesses activities are divided among three separate entities—Wolfgang Puck Fine Dining Group, Wolfgang Puck Catering, and Wolfgang Puck Worldwide—that share some formal View Details

Keywords: Dina Gerdeman

September 2009
Teaching Note

HubSpot: Inbound Marketing and Web 2.0 (TN)

By: Thomas J. Steenburgh and Jill Avery

Teaching Note for 509-049. View Details

Keywords: Customer Satisfaction; Technology Adoption; Internet and the Web; Blogs; Media; Markets; Segmentation; Price; Decision Choices and Conditions; Marketing Strategy; Information Technology Industry

March 1999
Article

Rigor and Relevance: Careers on the Line

By: L. M. Applegate and John L King

Keywords: Personal Development and Career

11 Sep 2014
Working Paper Summaries

Chief Sustainability Officers: Who Are They and What Do They Do?

Keywords: by Kathleen Miller & George Serafeim

13 Nov 2018
First Look

New Research and Ideas, November 13, 2018

2002. Walmart grew significantly, expanded internationally, and became a leading player in groceries. However, it also faced criticism regarding its wage and labor practices. Meanwhile, Kmart faced an... View Details

Keywords: Dina Gerdeman

22 May 2018
First Look

New Research and Ideas, May 22, 2018

established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content... View Details

Keywords: Dina Gerdeman

05 Feb 2019
First Look

New Research and Ideas, February 5, 2019

elephant attack to become a leading artificial intelligence software company. The case describes his unusual management approach emphasizing employee testing and selection, customer testing View Details

Keywords: Dina Gerdeman

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big data obtained from Google Analytics and the company’s own sales and View Details

Keywords: Carmen Nobel

January 2021 (Revised March 2021)
Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

Educators

30 Apr 2019
First Look

New Research and Ideas, April 30, 2019

2019 HarperBusiness The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power By: Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie Abstract—The Business of... View Details

Keywords: Dina Gerdeman

22 Jan 2019
First Look

New Research and Ideas, January 22, 2019

important for innovation: they produce specialized inputs, have more downstream links with other industries, and benefit especially from co-locating with their customers creating externalities. Using the... View Details

Keywords: Dina Gerdeman

May 2016
Article

Cooperation in Multicultural Negotiations: How the Cultures of People with Low and High Power Interact

By: Shirli Kopelman, Ashley E. Hardin, Christopher G. Myers and Leigh Plunkett Tost

This study examined whether the cultures of low- and high-power negotiators interact to influence cooperative behavior of low-power negotiators. Managers from four different cultural groups (Germany, Hong Kong, Israel, and the United States) negotiated face-to-face in... View Details

Keywords: Global Collaboration; Negotiations; Culture; Negotiation Process; Negotiation Participants; Cross-Cultural and Cross-Border Issues; Hong Kong; Germany; Israel; United States

2022
Book

From Strength to Strength: Finding Meaning, Success, and Deep Purpose in the Second Half of Life

By: Arthur C. Brooks

Many of us assume that the more successful we are, the less susceptible we become to the sense of professional and social irrelevance that often accompanies aging. But the truth is, the greater our achievements and our attachment to them, the more we notice our... View Details

Keywords: Aging; Meaning In Life; Purpose; Personal Development and Career; Success; Happiness; Satisfaction

2009
Working Paper

Assess, Don't Assume, Part I: Etiquette and National Culture in Negotiation

By: James K. Sebenius

When facing a cross-border negotiation, the standard preparatory assessments -- of the parties, their interests, their no-deal options, opportunities for and barriers to creating and claiming value, the most promising sequence and process design, etc. -- should be... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Negotiation Process; Societal Protocols; Competitive Advantage; Cooperation

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July 2017
Article

What Do Measures of Real-Time Corporate Sales Tell Us About Earnings Surprises and Post-announcement Returns?

By: Kenneth A. Froot, Namho Kang, Gideon Ozik and Ronnie Sadka

We develop real-time proxies of retail corporate sales from multiple sources, including approximately 50 million mobile devices. These measures contain information from both the earnings quarter (within quarter) and the period between that quarter's end and the... View Details

Keywords: Announcements; Business Earnings; Sales; Retail Industry