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  • Research Summary

Evolution of Competitive Advantage

Anita M. McGahan is studying the evolution of competitive advantage among firms in a cross section of industries. She is particularly interested in the structural conditions that enable firms to develop an enduring competitive advantage in new markets. McGahan has... View Details
  • March–April 2023
  • Article

Case Study: Should a Dollar Store Raise Prices to Keep Up with Inflation?

By: Jill Avery and Marco Bertini
How should a dollar store maintain its brand and price position in the marketplace in the face of rising inflation? Is holding a $1.00 price point still viable in today's marketplace? In this fictional case, managers face inflationary pressures and must decide whether... View Details
Keywords: Pricing; Pricing Strategy; Retailing; Discount Retailing; Discount Store; Marketing; Marketing Strategy; Brands and Branding; Inflation and Deflation; Retail Industry; United States
Related
  • January 2009 (Revised March 2013)
  • Case

Live Nation Faces the Music

By: Stephen P. Bradley, Frank Cespedes and Kerry Herman
In 2008, concert producer and promoter Live Nation faces a decision about its strategy in light of the tumultuous changes in the music industry and the increasing power of the major artists. As the music business once again recreates itself in response to new... View Details
Keywords: Change Management; Decision Choices and Conditions; Music Entertainment; Five Forces Framework; Business and Stakeholder Relations; Corporate Strategy; Entertainment and Recreation Industry; Music Industry; Service Industry
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  • 15 Apr 2015
  • News

Larry Summers' full-throated endorsement of online lending

  • 06 Jul 2006
  • News

Kraft's Innovation Challenge

  • 26 Nov 2019
  • News

Who Killed Healthcare? Dr Regina Herzlinger Knows Who’s Guilty

  • 30 Sep 2016
  • News

Google Is Ripe for Trump’s Sore-Loser Conspiracy Theories

  • 2015
  • Other Teaching and Training Material

Competitive Strategies Marketing Reading

By: Jill Avery and Sunil Gupta
Core Curriculum Readings in Marketing cover the fundamental concepts, theories, and frameworks that business students must study.
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details
Keywords: Competitive Strategy
Related
  • August 2018
  • Article

The Effect of Graphic Warnings on Sugary-Drink Purchasing

By: Grant Donnelly, Laura Y. Zatz, Daniel Svirsky and Leslie John
Governments have proposed text warning labels to decrease consumption of sugary drinks – a contributor to chronic diseases like diabetes. However, they may be less effective than more evocative, graphic warning labels. We field-tested the effectiveness of graphic... View Details
Keywords: Policy Making; Preferences; Food; Health; Policy; Information; Labels; Consumer Behavior; Decision Making; Performance Effectiveness
Related
  • 20 Feb 2018
  • Working Paper Summaries

Stock Market Returns and Consumption

Keywords: by Marco Di Maggio, Amir Kermani, and Kaveh Majlesi; Financial Services
  • 01 Nov 2006
  • News

Porter and Teisberg put Health Care on the CEO's Agenda

  • 17 Jul 2013
  • News

How Yelp Might Clean Up the Restaurant Industry

  • 02 Apr 2013
  • News

Losing Weight to Earn Cash: Groups of Dieters Lose More than Individuals

  • 13 May 2022
  • News

More Employers Should Cover Abortion Travel Costs

  • 24 Jun 2021
  • News

COVID-19 Has Stymied Governments’ Efforts to Collect Data

  • 01 Dec 2017
  • News

The Birth Of Chocolate In America

  • 13 Jun 2016
  • News

Brands count cost of celebrity ties after Johnny Depp and Maria Sharapova

  • April 2016 (Revised March 2019)
  • Case

Moleskine (A)

By: Ryan Raffaelli, Raffaella Sadun and Kathy Qu
Describes the founding and growth challenges facing Moleskine, an Italian-based consumer products company known for its oilcloth-covered notebooks once used by Ernest Hemingway and Vincent van Gogh. CEO Arrigo Berni and co-founder Maria Sebregondi aim to transform the... View Details
Keywords: Creative Industries; Brand Building; Digital Innovation; Digital Services And Strategy; Process Improvement; Culture; Identity Construction; Innovation; Growth and Development Strategy; Leadership; Organizational Change and Adaptation; Organizational Culture; Innovation Strategy; Consumer Products Industry
Related
  • 29 Sep 2014
  • Research & Ideas

Why Do Outlet Stores Exist?

consumers than it did about the companies. "Companies must know something about the way we behave that causes them to adopt these retailing strategies," he says. "I look at retailing as a way to study View Details
Keywords: by Michael Blanding; Apparel & Accessories; Fashion; Retail

    Youngme Moon

    Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products