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- November 1981 (Revised June 1989)
- Case
Firestone Tire & Rubber Co.: The Industry Replacement Passenger Tire Forecast
- November 1981
- Supplement
Corning Glass Works International, Part I, Interviews with Division Managers, Video
Presents tapes of interviews with Forrest Behm (previously president of Corning International), Bill Hudson (ex-country manager, international business manager, world board chairman, and current product division manager), and Van Campbell (corporate treasurer).... View Details
- 1981
- Chapter
Consumer Satisfaction and Dissatisfaction in the Elderly Market
By: S. Ash, J. Quelch and D. Gardiner
- July 1981 (Revised June 1987)
- Case
Hartmann Luggage Co.: Price Promotion Policy
By: John A. Quelch
The president and the marketing vice president are reviewing past Hartmann price promotions in order to decide whether to run one or more promotions in 1981-82. View Details
- May 1981 (Revised December 1992)
- Case
Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly
By: John A. Quelch
The product manager for Vaseline Petroleum Jelly has to prepare the 1978 brand budget and determine expenditure levels for advertising, trade promotion, and consumer promotion. View Details
- May 1981 (Revised June 1994)
- Case
Stride Rite: Demand Forecasting Process (A)
- April 1981 (Revised January 1997)
- Case
Corning Glass Works: The Z-Glass Project
By: Kim B. Clark
Considers decisions facing the leader of a manufacturing staff project team assigned to a plant where yields have deteriorated sharply. The process is complex: the plant organization is not cooperative and there are deep disagreements about what is wrong and how to fix... View Details
- February 1981 (Revised November 1981)
- Case
Mason Household Products
By: W. Earl Sasser
Keywords: Consumer Products Industry
- 1981
- Article
A Consumer Based Approach for Establishing Priorities in Consumer Information Programs: Implications for Public Policy
By: Rohit Deshpandé and S. Krishnan
Although there exists substantial research on the style and format of consumer information programs, little attention has been devoted to the critical issue of whether consumers need new information at all. A conceptual approach to systematically assess this... View Details
- 1982
- Article
Correlates of Deficient Consumer Environments: The Case of the Elderly
By: Rohit Deshpandé and S. Krishnan
Although much research attention has been given to the format of consumer information environments, there has been little study of the effects of consumer environments lacking in information. This paper describes an empirical study of elderly consumers functioning in... View Details
- December 1980 (Revised April 1981)
- Case
General Electric Co.: Appliance Division Advertising
- 1980
- Chapter
Consumer Satisfaction with Appliances and Personal Care Equipment
By: S. Ash, M. Grant and J. Quelch
- 1980
- Chapter
Measuring Consumer Satisfaction and Complaint Behavior: A Study of Financial Services and Insurance
By: J. Quelch and S. Ash
- 1980
- Chapter
Consumer Products Warranties: Perspectives and Issues
By: J. Kennedy, M. Pearce and J. Quelch
- April 1980 (Revised September 1985)
- Background Note
The Disposable Diaper Industry in 1974
Describes the rapidly growing disposable diaper industry in 1974, a period in which Procter and Gamble's industry leadership faced strong challenges from Kimberly Clark, Johnson and Johnson, and Union Carbide. The latter two firms were in the process of entry into the... View Details