Publications

February 2020
Case

Drift: The First Sales Hire

By: Mark Roberge

David Cancel and Elias Torres, the co-founders of Drift, scaled their business to thousands of users and hundreds of thousands in revenue. However, they were falling short of the annual revenue target they communicated to the board of directors. Having scaled the... View Details

Keywords: Entrepreneurship; Growth Management; Salesforce Management; Selection and Staffing

June 2014
Article

Collective Genius

By: Linda A. Hill, Greg Brandeau, Emily Truelove and Kent Lineback

Competitiveness depends in great part on the ability to innovate. The perennial challenge, then, is to build an organization capable of innovating again and again. Traditional, direction-setting leadership can work well when the solution to a problem is known and... View Details

Keywords: Innovation; Innovation Leadership; Leadership; Innovation and Invention; Organizational Culture

August 2011 (Revised July 2014)
Case

Social Innovation at Salesforce.com

By: Christopher Marquis, Marley C. Kornreich and Bobbi Thomason

Salesforce.com recently implemented an innovative social enterprise business model whereby the Salesforce.com Foundation funds its operations and grant budget by selling discounted salesforce.com software licenses to nonprofits and education clients. The case recounts... View Details

Keywords: Innovation and Invention; Corporate Entrepreneurship; Corporate Social Responsibility and Impact; Business Model; Information Technology; Leading Change; Problems and Challenges

June 2008 (Revised October 2009)
Case

InnoCentive.com (A)

By: Karim R. Lakhani

InnoCentive.com, a firm connecting R&D labs of large organizations to diverse external solvers through innovation contests, has to decide if it will enable collaboration in its community. Case covers the basics of a distributed innovation system works and the... View Details

Keywords: Collaborative Innovation and Invention; Open Source Distribution; Research and Development; Competition; Cooperation

August 1988 (Revised August 1989)
Case

Poletown Dilemma, The

By: Thomas R. Piper

Senior management of General Motors must select a site for a new assembly plant to replace two plants located in Detroit. The economics strongly favor a site in an adjacent state. However, a relocation would have substantial, negative impact on the existing work force,... View Details

Keywords: Factories, Labs, and Plants; Business and Government Relations; Corporate Social Responsibility and Impact; Business Offices; Management Teams; Restructuring; Economics; Auto Industry; Michigan

10 Mar 2015
News

Innovation and Implementation in Cardiovascular Medicine

10 Mar 2020
News

Why Capitalists Need to Save Democracy

Clubs

Latter-day Saint Student Association

19 Apr 2017
HBS Seminar

Pablo Boczkowski

Invested in Detroit

April 11, 2018 - Karen Mills leads a discussion between Detroit Mayor Mike Duggan and JPMorgan Chase's President and CEO Jamie Dimon and Head of Corporate Responsibility Peter Scher for a discussion on cross-sector collaboration to drive economic opportunity in... View Details

October 2022
Article

When Listening Is Spoken

By: Hanne Collins

Feeling heard is critical to human flourishing—across domains, relationships are strengthened and individual well-being is enhanced when people feel listened to. High-quality conversational listening not only requires the cognitive processes of attention and... View Details

Keywords: Listening; Interpersonal Communication; Perception; Behavior

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Program

Designing and Executing Corporate Revitalization

that specialize in corporate revitalization Senior strategy consultants who advise companies on strategic options, turnarounds, and corporate transformations Senior leaders in financial services firms, law firms, investment banks, strategic View Details

15 Aug 2023
Research & Ideas

Why Giving to Others Makes Us Happy

have more direct and relevant impact for employees. Rather than donating to large international organizations, people might feel better donating to a local community nonprofit or aid organization such as Cradles to Crayons that makes a... View Details

Keywords: by Michael Blanding

February 1997 (Revised January 2002)
Case

Launching the BMW Z3 Roadster

By: Robert J. Dolan and Susan M. Fournier

James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details

Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America

Article

Health Equity, Schooling Hesitancy, and the Social Determinants of Learning

By: Meira Levinson, Alan C. Geller, Joseph G. Allen and John D. Macomber

At least 62 million K-12 students in North America—disproportionately low-income children of color— have been physically out of school for over a year due to the COVID-19 pandemic. These children are at risk of significant academic, social, mental, and physical harm... View Details

Keywords: COVID-19; Public Health; Air Quality; Social Determinants Of Health; Schooling Hesitancy; Vaccine Hesitancy; Racial Injustice; Inequity; Inequality; Health Pandemics; Education; Health Care and Treatment; Policy; Race; Equality and Inequality