Publications

Publications

Filter Results: (2,957) Arrow Down
Filter Results: (2,957) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 99 of 2,957 Results →
  • 01 Feb 1997
  • News

OPM Celebrates 21st Anniversary at Gala Florida Reunion

Discussing examples of how service-oriented organizations deliver breakthrough service, Sasser urged his audience to take a "quantum leap" in their customer satisfaction efforts and to develop strategies to prevent customers from... View Details
  • 01 Sep 2010
  • News

You’ve Been YouTubed

millions. Taught in the MBA second-year course Digital Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much time online as they are in... View Details
Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation
  • 01 Mar 2007
  • News

The Winning Season

and see how the fan experience is and if there are any issues with the park,” he says. “So far, the response has been great. The challenge was not so much the quality of the ballpark as it was the strong association the community had with... View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Mar 2018
  • News

Realizing The Potential Of One Harvard

curriculum covers topics ranging from programming and data science systems to digital strategy and innovation to data-driven marketing. The course content includes both asynchronous learning sessions and sessions taught by Harvard faculty... View Details
  • 23 Jun 2003
  • Research & Ideas

Psychology, Pathology, and the CEO

industrial and energy services—and was close to defaulting on its financial obligations. Some managers felt the company was also bankrupt in terms of ideas. There was insufficient communication across the company, including few common... View Details
Keywords: by Rosabeth Moss Kanter
  • March 2011 (Revised April 2011)
  • Exercise

The Future of BioPasteur

By: Giovanni Gavetti and Francesca Gino
The purpose of this exercise is to let students experience a few biases that can be deleterious to strategic decision-making. In particular, students are induced to fall into a confirmatory trap, and to experience other biases such as anchoring and sampling bias.... View Details
Keywords: Interpersonal Communication; Decision Choices and Conditions; Outcome or Result; Groups and Teams; Prejudice and Bias; Strategy
Related
  • 17 Dec 2020
  • Research & Ideas

The 10 Most Popular Stories of 2020

seven Cs. Why Japanese Businesses Are So Good at Surviving Crises As demonstrated after the 2011 earthquake and tsunami, Japanese businesses have a unique capability for long-term survival. Hirotaka Takeuchi explains their strategy of... View Details
Keywords: by Dina Gerdeman
  • 01 Mar 2023
  • News

March 2023 Alumni and Faculty Books

board papers, policy papers, management strategy reports, business proposals, a commission of inquiry report, minutes of meeting, corporate letters, audit reports, opinion editorials and blog articles. The author also taught a course on... View Details
Keywords: Publishing Industries (except Internet); Information
  • 26 Sep 2023
  • Blog Post

Climate Week NYC 2023

multifaceted climate community descending on NYC at once last week. I had to remind myself to rise above the frequent pangs of FOMO as my LinkedIn pinged endlessly with posts live from events from every corner of the city on every... View Details
  • 01 Dec 2021
  • What Do You Think?

How Will the Metaverse Affect Productivity?

(iStockphoto/tolgart) In 1992, the very funny cyberpunk novelist Neal Stephenson brought “the pizza Deliverator,” also known as Hiro Protagonist, to life along with the notion of the Metaverse in his book Snow Crash. Hiro, a “member of the hacker View Details
Keywords: by James Heskett
  • January 2024
  • Case

ECOALF: Fashion for the Future

By: Elizabeth A. Keenan, Diego Aparicio, Carlota Moniz and María José Satrústegui
ECOALF, a Spanish fashion brand and sustainability pioneer, aimed to tackle the industry's challenges of excessive consumption and production. The brand's mission was to create timeless apparel exclusively from recycled and eco-responsible materials, matching the... View Details
Keywords: Business Growth and Maturation; Business Model; Decisions; Business Earnings; Profit; Growth and Development Strategy; Communication Intention and Meaning; Values and Beliefs; Mission and Purpose; Competition; Climate Change; Environmental Sustainability; Social Marketing; Marketing Channels; E-commerce; Corporate Social Responsibility and Impact; Fashion Industry; Spain; Germany; Italy; Europe; United States
Related
  • October–December 2022
  • Article

How Psychological Safety and Feeling Heard Relate to Burnout and Adaptation Amid Uncertainty

By: Michaela J. Kerrissey, Tuna Cem Hayirli, Aditi Bhanja, Nicholas Stark, James Hardy and Christopher Peabody
Background: Psychological safety—the belief that it is safe to speak up—is vital amid uncertainty, but its relationship to feeling heard is not well understood.
Purpose: The aims of this study were (a) to measure feeling heard and (b) to assess... View Details
Keywords: Burnout; Crisis; Psychological Safety; Feeling Heard; Process Adaptation; Interpersonal Communication; Well-being; Health Care and Treatment; Adaptation
Related
  • June 2018
  • Teaching Note

The Transformation of Microsoft

By: C. Fritz Foley and F. Katelynn Boland
Teaching Note for HBS No. 218-048. In early 2015, Amy Hood, CFO of Microsoft, and the rest of the senior leadership team faced a set of fundamental choices. The firm had opportunities to serve customers in ways that would be associated with higher growth but lower... View Details
Keywords: Growth; Corporate Finance; Valuation; Growth Management; Communication Strategy; Transformation; Information Technology Industry; Computer Industry; United States
Related
  • 06 May 2019
  • News

Startup Talk in Chicago

venture community and startup ecosystem.” The HBSCC hosts a wide variety of business and civic leaders for the benefit of alumni, according to Club President Steve Wasko (MBA 1986). “Penny Pritzker is at the pinnacle of both of these... View Details
Keywords: Margie Kelley; Pritzker; Air Transportation; Transportation
  • 2011
  • White Paper

Brands Are People Too! Harnessing the Power of Brand Warmth and Competence

By: Chris Malone, Jill Avery and S. T. Fiske
Research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge, and behave towards one another. Understanding how consumers judge brands using social processes akin to those used in... View Details
Keywords: Brands; Brand Management; Customer Relationship Management; CRM; Brand Positioning; Brand Equity; Customers; Customer Focus and Relationships; Customer Satisfaction; Brands and Branding; Marketing; Marketing Communications; Marketing Strategy; Consumer Products Industry
Related
  • May 2000
  • Supplement

Launching the BMW Z3 Roadster

By: Robert J. Dolan and Susan M. Fournier
Contains two BMW Z3 television commercials used at launch, a Jay Leno Tonight Show segment, a Bryant Gumbel Today Show segment, Central Park PR event coverage, and Go: An American Road Story (promotional video from BMW). View Details
Keywords: Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Auto Industry
Related
  • 05 Apr 2011
  • First Look

First Look: April 5

Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align financial and project resources to the View Details
Keywords: Sean Silverthorne
  • 12 Feb 2007
  • Lessons from the Classroom

‘UpTick’ Brings Wall Street Pressure to Students

situations in classroom discussion. It's not a bad way to learn, but Coval and colleague Erik Stafford felt the need for a classroom tool that would more effectively communicate the dynamic nature of their subject. The theory predicts the... View Details
Keywords: by Julia Hanna; Financial Services; Education
  • 15 May 2023
  • News

From Scientist to Business Leader

the biotech industry. “I’d like to be part of innovation in hearing loss research again, perhaps in a strategy or business development role. More importantly, I want to contribute to real progress in accessibility for the Deaf View Details
  • 03 Sep 2020
  • Op-Ed

Why American Health Care Needs Its Own SEC

excellent model. The business community should embrace this model to help solve its long-standing, unresolved issues with health care costs, quality, and access. A version of this commentary was first published by Bloomberg and adapted... View Details
Keywords: by Regina E. Herzlinger; Health