Brands and Branding - Publications - Faculty & Research

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

about serious art. Source: Tate "Most museums and cultural institutions are dabbling in digital and know they need to do something," says Avery, a former brand... View Details

Keywords: by Michael Blanding; Education

06 Feb 2023
Blog Post

African American Student Union Spotlight on HBCUs

Before HBS, I worked in tech as a Product Marketing Manager on the YouTube Ads Marketing and Google for Startup teams. I also interned as a summer Investment Analyst at Obvious Ventures, an early-stage venture firm, where I focused on... View Details

01 Dec 2023
News

Case Study: Staking a Claim

Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details

Keywords: Jen McFarland Flint; Insurance Carriers and Related Activities; Finance

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

approach decisions regarding endorsements. Similarly, because star athletes and other celebrities are "brands" that have certain meanings for consumers, companies can spend millions of dollars to align themselves with those... View Details

Keywords: by Sarah Jane Gilbert; Sports

01 Mar 2024
News

Counter Intelligence

When Pano Christou (AMP 195, 2018) was hired at Pret A Manger in 2000, the idea that he would one day run the entire company could not have been further from his mind. At the chain’s Carnaby Street shop, in London’s Soho district, the 22-year-old had enough work just... View Details

Keywords: Amy Crawford

Web

Online Finance & Accounting Courses | HBS Online

learners* Yes No The preferred brand among prospective online learners* Yes No Reimagined the case study method through a proprietary platform featuring courses created by renowned faculty Yes No Collaboration with fellow online learners... View Details

Web

Career Networking - Alumni

virtual reality. Learn more Leveraging Your Networks Put Your Networks to Use. Leverage your networks to achieve personal, team, and organizational goals. Put Your Networks to Use. Leverage your networks to achieve personal, team, View Details

29 Nov 2022
Research & Ideas

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

of the case is to bring our research insights into the classroom,” Farronato says. “We want managers to know firsthand the many ways in which this kind of data can help luxury brands improve inventory and... View Details

Keywords: by Michael Blanding; Retail

07 Nov 2022
News

Victoria’s Secret Buys Alumni-Founded Adore Me

everything that they do.” In a press release announcing the sale, Hermand Waiche noted that, “We have significantly grown our business over the past decade, and are excited to bring our technology, purchase experiences, inclusive... View Details

Keywords: Clothing and Clothing Accessories Stores; Clothing and Clothing Accessories Stores

01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

also matters in how its disclosures are received. Many restructurings try to improve company profitability two ways, by both reducing costs and raising revenues. Scott Paper Company's restructuring was also designed to increase the firm's... View Details

Keywords: by Stuart C. Gilson

Web

Regional Winners - Alumni

Alumni Regional Winners Haf Haf Inc. A fun, reliable, effective, eco-friendly personal care brand focusing on children and teenagers who have their own age-specific needs and... View Details

February 2020
Case

Leading Change in Talent at L'Oréal

By: Lakshmi Ramarajan, Vincent Dessain and Emer Moloney

Jean-Claude Le Grand just stepped into a new role as Executive Vice-President for Human Resources at the global cosmetics company, L’Oréal. He is now responsible for the hiring, development, promotion, and retention of 83,000 employees worldwide. The highly successful... View Details

Keywords: Advertising; Business Headquarters; Business Divisions; Business Organization; Change; Change Management; Transformation; Competency and Skills; Experience and Expertise; Talent and Talent Management; Demographics; Diversity; Gender; Nationality; Multinational Firms and Management; Human Resources; Employees; Recruitment; Retention; Selection and Staffing; Innovation and Management; Jobs and Positions; Employment; Human Capital; Leadership; Leadership Development; Leadership Style; Leading Change; Management Practices and Processes; Marketing; Brands and Branding; Product Marketing; Organizations; Organizational Change and Adaptation; Organizational Structure; Personal Development and Career; Planning; Strategic Planning; Problems and Challenges; Networks; Social Psychology; Attitudes; Power and Influence; Social and Collaborative Networks; Business Strategy; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; France; Paris

Citation

Educators

Purchase

28 Feb 2022
Blog Post

Making an Impact on the Media Industry with my MBA

experiential learning experiences by taking the Short Intensive Program (SIP), Personal Branding and Business Storytelling, taught by Francesca Gino. I had previously read her book, Rebel Talent: Why It Pays... View Details

01 Apr 2002
News

Dean Clark Visits Alumni in Europe

European Research Center, on the rue François 1er in Paris’s eighth arrondissement. In London, he met with recent HBS graduates for an informative breakfast where he discussed the School’s expanding Global Initiative. The Dean’s Frankfurt agenda... View Details

Keywords: Alumni outreach; European Research Initiative; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

22 Dec 2020
Blog Post

The Forward Fellowship Convinced Me That I Belong at HBS

grad school. I had accepted an offer to move to Miami and work at Restaurant Brands International (Burger King, Tim Hortons, Popeyes) in their Leadership Development Program. While I was honored View Details

22 Sep 2022
News

The Beauty Guide

gave her some advice: Leave the comfort of marketing and join sales; learn the business from the inside out. The suggestion made little sense to Freyre, who considered herself a marketer and a View Details

Keywords: Maureen Harmon

Web

Business History - Faculty & Research

consumers based on new green brand identities. Spring 2014 Article Charting Dynamic Trajectories: Multinational Firms in India By: Prithwiraj Choudhury and Tarun Khanna In this article, we provide a... View Details

Web

Networking Events - Recruiting

Hire Talent Networking Events Hire Talent Networking Events Post your event on our recruiting platform 12twenty to effectively connect with HBS students and build brand awareness. Successful events... View Details

25 Oct 2022
Research & Ideas

Is Baseball Ready to Compete for the Next Generation of Fans?

Richard P. Chapman Professor of Business Administration, Emeritus, at Harvard Business School, studies brand marketing and communications. Greyser pioneered the academic study of the business of sports,... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Media & Broadcasting; Sports

15 Mar 2022
Research & Ideas

This Workplace Certification Made Already Safe Companies Even Safer

called OHSAS 18001. While advocates have claimed for years that OHSAS 18001 adoption would lead to fewer workplace injuries, better brand image, and access to new customers, such claims were based on... View Details

Keywords: by Rachel Layne

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