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  • 01 Apr 2014
  • First Look

First Look: April 1

  Publications August 2013 Delaware Journal of Corporate Law Delaware's Choice By: Subramanian, Guhan Abstract—This article first documents the shift to annual elections of all directors at most U.S. corporations and argues that the... View Details
Keywords: Sean Silverthorne
  • 02 Feb 2010
  • First Look

First Look: Feb. 2

manage an online community for the sole purpose of fostering word-of-mouth for a new brand it was launching. Should Communispace take on this assignment? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510018-PDF-ENG Hulu: An... View Details
Keywords: Martha Lagace
  • 18 Jul 2024
  • Research & Ideas

New Hires Lose Psychological Safety After Year One. How to Fix It.

Starting a new job often brings excitement and high hopes of mingling with colleagues, sharing innovative ideas, and making a positive impact on an organization. Soon, however, a new employee’s excitement... View Details
Keywords: by Michael Blanding; Health
  • 20 Jan 2015
  • First Look

First Look: January 20

attention to increase financial inclusion among individuals with historically no access to banking or financial services in countries around the world with large underserved populations. The effort included partnerships with governments View Details
Keywords: Sean Silverthorne
  • 15 Jan 2013
  • First Look

First Look: January 15

only player in its segment to have a national presence. Headquartered in Chennai, India, the company built its unique national brand by emphasizing innovation, customer centric practices, quality, and... View Details
Keywords: Sean Silverthorne
  • 22 Sep 2003
  • Research & Ideas

How Businesses Can Respond to AIDS

out of efficiency, cost, and risk mitigation issues. The elements are interdependent, yet not all stakeholders face the same image and branding exposure. Supply chains also... View Details
Keywords: by Martha Lagace
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

supplement: http://cb.hbsp.harvard.edu/cb/product/310047-PDF-ENG VF Brands: Global Supply Chain Strategy Gary P. Pisano and Pamela AdamsHarvard Business School Case 610-022 This case examines VF Brands... View Details
Keywords: Martha Lagace
  • 04 Jun 2013
  • First Look

First Look: June 4

acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing different parts. Publisher's link: http://www.amazon.com/Managing-Startups-Best-Blog-Posts/dp/1449367879... View Details
Keywords: Sean Silverthorne
  • 10 Aug 2010
  • First Look

First Look: August 10

company's brand among its stakeholders. Glass needed to weigh the pros and cons of private capital versus federal assistance or somehow combine the two. This case reviews the impact of the financial crisis... View Details
Keywords: Martha Lagace
  • 20 Sep 2011
  • First Look

First Look: September 20

emissions than were released by the company's operations and products. The case examines the controversies surrounding this program as well as the program's impacts on the environment and FIJI Water's View Details
Keywords: Sean Silverthorne
  • 20 Nov 2012
  • First Look

First Look: November 20

structure, explore three alternatives using debt finance, and determine the optimal debt-to-capital ratio. Purchase this case:http://hbr.org/search/913517-PDF-ENG Yum! Brands Jordan Siegel View Details
Keywords: Sean Silverthorne
  • 21 Jun 2011
  • First Look

First Look: June 21

http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9781846142734,00.html?strSrchSql=Civilization%3A+The+West+and+the+Rest/Civilization_Niall_Ferguson Accelerating Energy Innovation: Insights from Multiple Sectors Authors: Rebecca Henderson View Details
Keywords: Sean Silverthorne
  • 18 Sep 2007
  • First Look

First Look: September 18, 2007

managing relationships with audiences and advertisers. Provides unique insights into the launch of a network—a rare enterprise—and the associated marketing and branding... View Details
Keywords: Martha Lagace
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

B2C and B2B methods. But in seeking to grow and scale the business, they now must make decisions about the relative emphasis on building their consumer brand or its B2B... View Details
Keywords: Carmen Nobel
  • January 2010
  • Teaching Note

Transforming ASUSTeK: Breaking from the Past (TN)

By: Willy C. Shih
Teaching Note for [610041]. View Details
Keywords: Information Infrastructure; Transformation; Contracts; Production; Product Design; Customers; Competition; Management Practices and Processes; Value; Performance Effectiveness; Brands and Branding; Disruptive Innovation; Computer Industry; Electronics Industry
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  • 26 Jul 2006
  • Research & Ideas

The Strategic Way to Go to Market

channel stewards? A: Channel stewardship is a brand new concept. Bits and pieces have been practiced in the past, but we have pulled it all together and added some new ones. It... View Details
Keywords: by Sean Silverthorne
  • 11 Apr 2000
  • Research & Ideas

Financial Services 24/7

sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so... View Details
Keywords: by Susan Young
  • 18 Nov 2010
  • Research & Ideas

GM’s IPO: Back to the Future

alter significantly how people think about the company, its products, and the brand. US consumers have not had a high-quality perception of GM brands over the past few decades. Although driven in part by the... View Details
Keywords: by Staff; Auto
  • 27 Sep 2011
  • First Look

First Look: September 27

but impressive digital empire, riding waves of viral content. CEO Ben Huh prided himself on his ability to go from idea to implementation in just a few days, but this just-in-time method made strategic planning difficult. Profitable from day one View Details
Keywords: Sean Silverthorne
  • 09 Nov 2006
  • Research & Ideas

Andy Grove: A Biographer’s Tale

fell in love with the product and forgot about the customer. Something else very important happened to the company from 1990 on—the Intel Inside program had reached directly out to the consumer. So Andy, who grew up as an engineer,... View Details
Keywords: by Sean Silverthorne; Computer

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