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Show Results For
- All HBS Web
(3,624)
- People (15)
- News (952)
- Research (2,124)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,508)
- 04 Sep 2019
- News
Clicks and Mortar
has to create a branded experience that goes beyond the purely transactional—one that aims to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose... View Details
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
damage to Apple brand equity among its core customers. After heavy blogging complaints about Apple exploiting its loyal followers, Steve Jobs had to apologize publicly (after a curt "That's technology" response fueled the fire)... View Details
- Profile
Omowale Casselle
expectations of our consumers, retailers, and brand partners." "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart, Walgreens, Kroger, and... View Details
- 04 Sep 2019
- News
Action Plan: A New ’Cue
sketch out Pork & Mindy’s—the fast-casual barbecue brand that will have 65 locations in the West and Midwest by the end of 2019, along with a growing retail line. On that white board Corsello identified three obstacles. Two were... View Details
Keywords: April White
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
itemizes what it spends on cotton, cutting, sewing, dyeing, finishing, and transporting each shirt, consumers become more attracted to the brand and more likely to purchase. “By unpacking the costs, you have the opportunity to explain... View Details
- 01 Sep 2012
- News
Who Owns Yoga?
yoga style. Then there’s the former model and ballet dancer Tara Stiles, who isn’t particularly interested in yoga’s roots or rules but rather in mixing up styles of yoga to create a beneficial exercise. “These are two different examples of View Details
- June 1995
- Supplement
Dow Corning and the Breast Implant Controversy (B)
By: Willis M. Emmons III, Monica Brand and Greg Keller
Provides an update to the (A) case. View Details
Emmons, Willis M., III, Monica Brand, and Greg Keller. "Dow Corning and the Breast Implant Controversy (B)." Harvard Business School Supplement 795-048, June 1995.
- Profile
Debora Lehrer
in which I think I will thrive. What are you most looking forward to in your career? I am looking forward to having a successful career in the sports industry which for me, entails being a game-changer. Whether I am using innovative marketing tactics to View Details
Keywords: Entertainment / Media
- 18 Jan 2018
- News
Making a Mark in Multicultural Marketing
Sheila Marmon (MBA 1999) has built her career by breaking down barriers. The founder and CEO of Mirror Digital, a technology-enabled media and advertising company, Marmon has executed more than 350 interactive campaigns, connecting Fortune 500 View Details
- September 1992 (Revised March 1993)
- Case
Empresas ICA and the Mexican Road Privatization Program
By: Willis M. Emmons III and Monica Brand
Mexico's largest construction company, Empresas ICA, makes an initial public offering to international equity investors in April 1992 to help fund its participation in an ambitious new private-sector approach to highway development. Under the new program, launched by... View Details
Keywords: Construction; Transportation Networks; Infrastructure; Privatization; Private Equity; Investment; Initial Public Offering; Private Sector; Government and Politics; Policy; Construction Industry; Mexico
Emmons, Willis M., III, and Monica Brand. "Empresas ICA and the Mexican Road Privatization Program." Harvard Business School Case 793-028, September 1992. (Revised March 1993.)
- 01 Jun 2003
- News
Alumni Bookshelf
overcapacity following the market peak in 2000. How to Become a Marketing Superstar by Jeffrey J. Fox (MBA '69) (Hyperion) In the same snappy, to–the–point style of his previous how–to books, Fox takes on the challenges of marketing through View Details
- 01 Mar 2014
- News
Cutting Edge
Steve Silk (MBA 1978), shown here with his Smith Brothers actors, is a master at fashioning turnarounds. SILK & HIS BROS: "Iconic brands like Smith Brothers get instantaneous consumer and media respect." Photos courtesy of Smith Brothers... View Details
- 01 Jun 2014
- News
In My Humble Opinion: Jan Swartz (MBA 1996)
SWARTZ: Captaining a global brand through the high seas (photo by Susan J. Young) SWARTZ: Captaining a global brand through the high seas (photo by Susan J. Young) Growing up in Houston, Jan Swartz (MBA... View Details
- 28 Apr 2014
- Research & Ideas
Football Stars Debate ‘The Social Capital of the Savvy Athlete’
October, startup Fantex Brokerage Services announced plans to sell stocks related to the star power of an individual athlete's brand. Its first trading stock, which will mark the company's initial public offering, "will be linked to the value and performance of... View Details
- Profile
Aline Camargo
the career paths that I was considering doing. How has HBS prepared you for your summer internship & your long term career? As I plan to develop my career in Brand Management and Marketing Strategy, I know that I will constantly... View Details
- May 2011 (Revised March 2012)
- Case
Nanda Home: Preparing for Life after Clocky
By: Elie Ofek and Jill Avery
Gauri Nanda, the inventor of Clocky, the alarm clock that rolls off the bed stand and forces its owner to find it, has to make critical decisions regarding the future of her nascent company. As sales of Clocky show signs of declining, she must decide whether to... View Details
Ofek, Elie, and Jill Avery. "Nanda Home: Preparing for Life after Clocky." Harvard Business School Case 511-134, May 2011. (Revised March 2012.)
- Career Coach
Connie Walsh
team for $5B Staples Brands Group at Staples, Inc. She was responsible for marketing & developing product lines and brands across retail, contract, online and catalogue businesses and for the packaging... View Details
- 01 Jun 2007
- News
Students Top Marketing Contest
In January, Melissa Lau, Yanlin Liu, and Deena Malkina (all HBS ’08) took home top honors in Rice University’s seventh annual Marketing Case competition, besting student teams from nine other business schools, including Kellogg, Stanford, and Sloan. With the teams... View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by... View Details
- Profile
Rocio Parra
term, I'm looking forward to working in an operational role where I get to share in the management of a brand and strategy execution. I look forward to both the analytical and creative aspects of my job as an associate marketing manager.... View Details
Keywords: Retail