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Publications

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  • All HBS Web  (2,342)
    • People  (7)
    • News  (235)
    • Research  (1,910)
    • Events  (1)
    • Multimedia  (5)
  • Faculty Publications  (1,549)

Show Results For

  • All HBS Web  (2,342)
    • People  (7)
    • News  (235)
    • Research  (1,910)
    • Events  (1)
    • Multimedia  (5)
  • Faculty Publications  (1,549)
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  • 29 Mar 2016
  • First Look

March 29, 2016

Through contemporary examples from a variety of industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate... View Details
Keywords: Sean Silverthorne
  • 21 Dec 2009
  • Research & Ideas

Good Banks, Bad Banks, and Government’s Role as Fixer

Most books about the nation's financial crisis tell us what happened. In his new book, HBS senior lecturer Robert Pozen tells us how to fix the system. A financial industry veteran and chairman of MFS Investment Management, a Boston firm... View Details
Keywords: by Roger Thompson; Banking; Financial Services
  • Web

Bringing the Next Pandemic Vaccine to Your Doorstep with MIMIX - Blog: Health Supplement

at retail or mail-order pharmacies. The difficulty of access for the general population of all age groups is greatly reduced. There is no delayed rollout, healthy people are not forced to congregate at mass vaccination sites or wait weeks... View Details
  • 16 Feb 2021
  • Blog Post

The Rise of The Sixes: Interview with CEO and Founder Franci Girard

remembered. “And I had a crisis of confidence looking at my experience and feeling insecure about wanting to pursue a career in fashion.” However, two elements of the HBS experience helped propel her forward in her fashion and retail... View Details
  • 01 Sep 2011
  • News

Green Day

Erica Diamond demo the "modlet" View a list of alumni working in green industry What does it mean to be green? It’s a trendy color these days, but over the years HBS alumni have demonstrated a long-standing commitment to environmental... View Details
Keywords: Julia Hanna;Sarah Auerbach; Agriculture; Manufacturing; Electric Power Generation, Transmission, Distribution; Utilities
  • 01 Mar 2008
  • News

Innovation, Inc.

found is that around the same time the industry in India was getting off the ground, other entities were being formed, such as fashion magazines, new kinds of retail outlets, and the National Institute of... View Details
Keywords: Julia Hanna; Mary Tripsas; Colleges, Universities, and Professional Schools; Educational Services; Management
  • October 2017
  • Case

Shift Technologies, Inc.

By: Thomas Eisenmann and Nicole Tempest Keller
In 2017, management at Shift, an online marketplace that uses a “high touch,” concierge approach to buy and sell used cars, was formulating plans for the San Francisco–based startup’s next phase of expansion. One option was to preserve Shift’s current business model... View Details
Keywords: Entrepreneurship; Market Design; Multi-Sided Platforms; Marketplace Matching; Growth and Development Strategy; Decision Choices and Conditions; Auto Industry; Auto Industry; United States
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Eisenmann, Thomas, and Nicole Tempest Keller. "Shift Technologies, Inc." Harvard Business School Case 818-002, October 2017.
  • 2016
  • Working Paper

Decision-Making by Precedent and the Founding of American Honda (1948 – 1974)

By: Ramon Casadesus-Masanell and John Heilbron
American Honda was founded in 1959 as a wholly owned subsidiary of the Honda Motor Company to facilitate sales and distribution in the United States. The details of American Honda’s early history have long served as evidence in debates among scholars and practitioners... View Details
Keywords: Strategy; Business Subsidiaries; Decision Making; Auto Industry; Auto Industry; United States
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Casadesus-Masanell, Ramon, and John Heilbron. "Decision-Making by Precedent and the Founding of American Honda (1948 – 1974)." Harvard Business School Working Paper, No. 17-016, August 2016.
  • May 2016 (Revised January 2018)
  • Case

Improving Repurchase Rates at zulily

By: Thales Teixeira and Sarah McAra
In February 2015, zulily cofounder and CEO Darrell Cavens faced a major challenge in his business, a Seattle-based daily deals site that catered to moms. The more he spent to acquire new customers, the less he retained them in the form of repeat purchases. This was an... View Details
Keywords: Zulily; Repurchase; E-commerce; Online Shopping; Fashion; Customer Relationship Management; Internet and the Web; Digital Marketing; Customer Satisfaction; Fashion Industry; Fashion Industry; Seattle
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Teixeira, Thales, and Sarah McAra. "Improving Repurchase Rates at zulily." Harvard Business School Case 516-083, May 2016. (Revised January 2018.)
  • June 2013 (Revised August 2013)
  • Case

AVA.ph: Growing a Filipino E-Commerce Company

By: William R. Kerr and Henry Motte-Munoz
AVA is a three-year old e-commerce company in the Philippines. From its early start mimicking the Gilt Groupe concept of online flash sales, the company has grown into a broader e-commerce platform for local fashion commerce. Oliver Segovia needs to evaluate where AVA... View Details
Keywords: Digital Platforms; Business Growth and Maturation; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Fashion Industry; Fashion Industry; Philippines
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Kerr, William R., and Henry Motte-Munoz. "AVA.ph: Growing a Filipino E-Commerce Company." Harvard Business School Case 813-188, June 2013. (Revised August 2013.)
  • October 2010
  • Teaching Note

Gome Electronics: Evolving the Business Model (TN)

By: F. Warren McFarlan
Teaching Note for 308026. View Details
Keywords: Electronics Industry; Electronics Industry; China
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McFarlan, F. Warren. "Gome Electronics: Evolving the Business Model (TN)." Harvard Business School Teaching Note 311-067, October 2010.
  • March 2004
  • Teaching Note

Tire City, Inc. (TN)

By: W. Carl Kester
Teaching Note to (9-297-091). View Details
Keywords: Distribution Industry; Distribution Industry
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Kester, W. Carl. "Tire City, Inc. (TN)." Harvard Business School Teaching Note 204-149, March 2004.
  • August 1994 (Revised November 1994)
  • Case

Saturn: A Different Kind of Car Company

Saturn was General Motors' (GM) response to Japanese companies' dominance of the small car market during the mid-1980s. In the three-and-a-half years since its first sedan rolled off the assembly line, the Saturn Corp. had accumulated an impressive list of... View Details
Keywords: Competitive Advantage; Auto Industry; Auto Industry
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McGahan, Anita M., and Greg Keller. "Saturn: A Different Kind of Car Company." Harvard Business School Case 795-010, August 1994. (Revised November 1994.)
  • October 1992 (Revised December 1996)
  • Case

Laura Ashley and Federal Express Strategic Alliance

In an effort to improve its global distribution system and thus enhance customer service in its shops around the world, Laura Ashley entered into a path-breaking strategic alliance with Federal Express Business Logistics Services. Under the terms of a loosely... View Details
Keywords: Partners and Partnerships; Customer Focus and Relationships; Distribution Industry; Distribution Industry
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Loveman, Gary W. "Laura Ashley and Federal Express Strategic Alliance." Harvard Business School Case 693-050, October 1992. (Revised December 1996.)
  • January 2025
  • Teaching Note

Vytal: Packaging-as-a-Service

By: George Serafeim, Michael W. Toffel and Stacy Straaberg
Teaching Note for HBS Case No. 124-007. The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of... View Details
Keywords: Environmental Sustainability; Innovation and Invention; Business Growth and Maturation; Growth and Development Strategy; Business Startups; Resource Allocation; Risk Management; Adoption; Strategy; Performance Productivity; Service Delivery; Service Operations; Supply Chain; Distribution; Entrepreneurship; Climate Change; Business Model; Governing Rules, Regulations, and Reforms; Profit; Financing and Loans; Expansion; Green Technology Industry; Service Industry; Retail Industry; Germany; Europe
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Serafeim, George, Michael W. Toffel, and Stacy Straaberg. "Vytal: Packaging-as-a-Service." Harvard Business School Teaching Note 125-003, January 2025.
  • 01 Mar 2010
  • News

Lords of Strategy

Company; and HBS professor Michael Porter (MBA ’71). In addition to the pioneering roles played by this innovative quartet, there is another leitmotif — a fifth key player — that runs throughout the book: The industry would not exist as... View Details
Keywords: Garry Emmons; Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet)
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

industry factors. The evidence on these interrelationships and the importance of multinationals to local economies suggests that global firms may be an important channel for transmitting economic shocks. This evidence also sheds light on... View Details
Keywords: Sean Silverthorne
  • 27 Oct 2011
  • Research & Ideas

Horrible Boss Workarounds

probably exceed their job descriptions. Not only is this attitude demoralizing for employees, but it discourages collaboration and idea sharing as well. For example, "there was one CEO of a company in the IT industry who kept... View Details
Keywords: by Carmen Nobel
  • Profile

Cristina Ros Blankfein

mixers and classmates offered invaluable suggestions along the way. “Jen and I always say that it’s wonderful to be involved in an industry and with a product that’s about people enjoying their lives,” Blankfein said.... View Details
  • March 2024
  • Case

Unintended Consequences of Algorithmic Personalization

By: Eva Ascarza and Ayelet Israeli
“Unintended Consequences of Algorithmic Personalization” (HBS No. 524-052) investigates algorithmic bias in marketing through four case studies featuring Apple, Uber, Facebook, and Amazon. Each study presents scenarios where these companies faced public criticism for... View Details
Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Customization and Personalization; Technology Industry; Technology Industry; United States
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Ascarza, Eva, and Ayelet Israeli. "Unintended Consequences of Algorithmic Personalization." Harvard Business School Case 524-052, March 2024.
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