Publications

September 2015 (Revised March 2017)
Case

Château Margaux (Abridged)

By: Elie Ofek, Eric E. Vogt and Robert J. Dolan

Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details

Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing; Brands and Branding; Marketing Strategy; Distribution Channels; Product Launch; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; France

01 Dec 2020
News

Steady as She Goes

customers interact with our team and how our team members view themselves. Celebrating that has become an important part of our year.” The events of 2020 meant putting aside financial concerns temporarily View Details

Keywords: April White; COVID-19; change management; leadership; women; grocery stores; Food and Beverage Stores; Food and Beverage Stores

2013
Article

Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?

By: Thales S. Teixeira and Horst Stipp

Humor and other entertaining content, as opposed to demonstrations of product features and "selling," are increasingly used in advertising, such as TV commercials, to attract and keep consumers' attention. This study uses facial tracking to explore how marketers can... View Details

Keywords: Advertising Content; Entertainment; Face Perception; Advertising; Digital Marketing; Television Entertainment; Food and Beverage Industry; Food and Beverage Industry

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01 Dec 2014
News

Forecasting ’15

Food Lab “The cronut is not the last of its type. We’ll continue to see a lot of excitement and hype around crazy food things, usually something that is... View Details

Keywords: Food Services and Drinking Places; Food Services and Drinking Places; Food Services and Drinking Places; Food Services and Drinking Places

06 Jul 2015
News

Lights! Camera... Market!

support and market their film,” says Simon, senior director of marketing at Hain Celestial, a leading natural and organic food company based in New York View Details

Keywords: Margie Kelley; Food Manufacturing; Food Manufacturing; Food Manufacturing; Food Manufacturing

December 2013
Case

Grupo Beta San Miguel

By: David E. Bell and Natalie Kindred

In November 2013, Dr. Jose Pinto, head of Grupo Beta San Miguel (BSM), Mexico's largest private sugar producer, is weighing the future prospects of the Mexican sugar industry as he considers whether BSM should bid on one of the state-owned sugar mills slated for... View Details

Keywords: Mexico; Jose Pinto; Beta San Miguel; Polycrom; Sugar; World Sugar Trade; NAFTA; Strategy; Trade; Futures and Commodity Futures; Agribusiness; Price; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Mexico; United States; North America

March 1993 (Revised April 1995)
Case

Signalling Costs

NutraSweet's worldwide patent-protected monopoly on aspartame, the low-calorie high-intensity sweetener, ended with the 1987 entry of the Holland Sweetener Co. (HSC) into the European market. Following the arrival of a challenger, NutraSweet acted to reduce sharply the... View Details

Keywords: Patents; Competition; Price; Market Entry and Exit; Food and Beverage Industry; United States; Europe

December 2015 (Revised February 2016)
Case

Ocado

By: José Alvarez, David E. Bell and Damien McLoughlin

In 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated... View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

01 Oct 2018
Book

Is the US Losing its Ability to Attract Highly Skilled Migrant Workers?

Keywords: by Martha Lagace; Food & Beverage; Food & Beverage

07 Jul 2010
First Look

First Look: July 7

allow us to examine how teams experience status disagreement over time, and client ratings demonstrate how coordination and conflict ultimately affect team performance with clients. Download the paper:... View Details

Keywords: Martha Lagace

01 Sep 2003
News

Going Down Easy

the ingredients simple: “We set out to do a show that would really talk about the authentic food ways, the things that were kind of in danger of being trampled and lost as we move toward larger scale food,”... View Details

March 1999 (Revised April 2004)
Case

TelePizza

Describes TelePizza, is Spain's leading chain of pizza restaurants and delivery services. TelePizza has experienced rapid growth to 500 stores since its creation in 1987. The company went public on the Spanish stock market in late 1996. Franchising has played an... View Details

Keywords: Growth and Development Strategy; Food and Beverage Industry; Spain

06 May 2019
News

Are You Ready for Veggie Fast-Casual?

The founder and former CEO of Panera Bread has a new lease on life. Life Alive, that is. And it’s not a lease—he’s the owner. Ron Shaich (MBA 1978), has tapped his $300 million fund, Act III Holdings, to buy... View Details

Keywords: Food and Beverage Stores; Food and Beverage Stores

March 2011
Case

Cash Flow Productivity at PepsiCo: Communicating Value to Retailers

PepsiCo developed a new metric that better measured the value added by Pepsi products than did gross margin, the traditional metric used by retailers to determine shelf space and promotional activity. The new metric, cash flow productivity, captured the value of... View Details

Keywords: Customer Relationship Management; Cash Flow; Measurement and Metrics; Distribution; Performance Productivity; Value Creation; Food and Beverage Industry; Food and Beverage Industry

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August 1972 (Revised November 2002)
Case

Prelude Corporation

Describes a company that is seeking to restructure the lobster fishing industry by applying technology and management to what has been essentially a cottage industry. The student is expected to identify and evaluate the strategy pursued by the company to date and then... View Details

Keywords: Technology; Strategy; Leading Change; Animal-Based Agribusiness; Industry Growth; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

September 1997 (Revised August 1999)
Case

Boston Chicken, Inc.

By: Paul M. Healy

This case examines Boston Chicken's franchise strategy for growing its innovative restaurant business, and the associated accounting reporting issues that arise. View Details

Keywords: Financial Reporting; Franchise Ownership; Financial Strategy; Business Strategy; Food and Beverage Industry

August 1987 (Revised June 1992)
Case

Adolph Coors in the Brewing Industry

Describes a company that had traditionally followed a strategy quite distinct from its major competitors', its eventual decision to imitate them, and its subsequent performance. View Details

Keywords: Competitive Strategy; Performance; Food and Beverage Industry

December 2024
Case

Yum China: People First

By: David E. Bell, Shu Lin and Nancy Dai

Joey Wat, CEO of Yum China Holdings, Inc., which operated KFC, Pizza Hut, and Taco Bell in mainland China, oversaw KFC’s milestone as the first Western quick-service chain in China to surpass 10,000 stores, with Pizza Hut exceeding 3,000 locations. This expansion was... View Details

Keywords: Growth and Development Strategy; Franchise Ownership; Performance Efficiency; Expansion; Employees; Food and Beverage Industry; Food and Beverage Industry; China

December 2011
Case

Keurig: Confidential Information for Negotiation with Green Mountain Coffee Roasters

By: Thomas R. Eisenmann, Shikhar Ghosh and James K. Sebenius

Case provides confidential information for students assuming the role of senior executives of Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution, in a negotiation to license technology to Green Mountain Coffee Roasters (GMCR). The... View Details

Keywords: Negotiation; Food and Beverage Industry