digital marketing - Publications - Faculty & Research

01 Dec 2013
News

Curing Health Care

every time," Tecco notes. "It's a great example of using technology to reduce costs and save time." Musing on the risk-reward equation of launching a start-up in the digital health space, Tecco acknowledges that the tough regulatory... View Details

Keywords: Ambulatory Health Care Services; Health, Social Assistance; Management; Colleges, Universities, and Professional Schools; Educational Services

15 Dec 2024
News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books The Power of Imperfect Eating By Kavita Bhatnagar (SELP 11, 2022) Penguin Enterprise Rather than dictating which foods are good or bad, this book weaves together stories that mirror the intricate, emotional, and often imperfect... View Details

Keywords: Publishing Industries (except Internet); Information

04 Dec 2012
First Look

First Look: December 4

resulting endogenous scarcity of informed investors exacerbates primary market collapses in bad times. Inefficiency arises because informed investors are a public good from the perspective of originators. All originators benefit from the... View Details

Keywords: Carmen Nobel

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

OCTOBER 6 Rajendra Aneja (AMP 175, 2008) brought his expertise in marketing in rural areas to the task of stopping the spread of the COVID-19, which he deems “the biggest and most serious problem facing mankind since World War II.” In... View Details

01 Dec 2001
News

September 11: A Community Reflects

market opened for the first time after the attacks, Professor Rosabeth Moss Kanter watched the Dow plunge as she began a guest appearance on The Connection public radio program. An expert on how businesses adapt to change, Kanter... View Details

Keywords: Susan Young;Deborah Blagg

Publications